Recently, the 2021 China (Liaoyuan) Cotton Socks Brand High-Quality Development Exchange Forum, hosted by the China Knitting Industry Association, hosted by the Liaoyuan Municipal People’s Government, and co-organized by the Liaoyuan Socks Industry Park, was held in Liaoyuan City, Jilin Province.
Wu Bo, member of the Standing Committee of the Municipal Party Committee and Executive Deputy Mayor of Liaoyuan City, said that although the Liaoyuan socks industry has achieved good results in recent years, there are still independent and well-known Shortcomings such as few brands, low visibility and low market competitiveness have affected and restricted the high-quality development of Liaoyuan socks industry. This forum empowered the development of Liaoyuan socks industry, helped enterprises develop from OEM and brand creation to cultivating independent well-known brands, and accelerated the development of Liaoyuan socks industry.
At the forum, Shi Yujing, CEO of Jinyi Entrepreneurship Service Platform, Chu Xuemei, CEO of Dalian Fanruike Clothing Co., Ltd., and Lin, Design Director of Ordos Cashmere Group Qi Wei and other guest representatives respectively delivered keynote speeches on “Three businesses integrated into one new retail to reconstruct people and goods yards”, “Empowering high-quality manufacturing enterprises to operate brands”, and “Warm power – Ordos Group’s 40-year development history”. The response was enthusiastic.
In his concluding speech, Lin Yunfeng, President of the China Knitting Industry Association, said that Liaoyuan socks industry is the largest cotton socks industry cluster in the country. Although the output of cotton socks has ranked first First, Liaoyuan cotton socks urgently need to complete the development path of branding. They need to continue to build Liaoyuan regional brands and cultivate a number of local corporate brands.
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