The annual output is 5 billion towels and 45,000 tons of blankets, accounting for one-third of the country’s total output of towels and blankets; there are more than 9,000 advanced shuttleless looms at home and abroad, which is the third batch in the province. Smart cluster construction pilot; taking advantage of the opportunity of holding the 4th Baoding Tourism Development Conference, the National Textile Supply Chain Conference was held, the Hebei Gaoyang Towel Index was released, and the industrial upgrading march of “Weaving Dreams in Gaoyang, and Winning the World with Towels” was played.
As the hometown of China’s textiles, a famous city of towels and blankets in China, and China’s leading innovative industrial cluster, Gaoyang County has been driven by innovation in recent years and has grown in scale. Make a fuss, work hard on high quality, seek breakthroughs in high-tech, and vigorously promote the quality and upgrading of the textile industry. “Strive to form a textile industry cluster with an annual output value of 50 billion by 2025, build a national textile trade city, and create a ‘world destination for textile customers.'” said Gaoyang County Magistrate Jiang Dongfang.
Innovative design empowers and enhances added value towards mid- to high-end
“Will Pull out these thin lines on the back of the towel, and there will be a little surprise behind it.” At Gaoyang County Hebei Ruichun Textile Co., Ltd., Wang Shunxi, senior designer of the Industrial Design Center and creative director of decompression towels, showed the author a decompression towel. After the threads were pulled out one by one, the words “Forgive me, my eyes are full of human fireworks” appeared on the towel. What was originally an ordinary daily necessity instantly turned into a fun “artifact” to relieve stress.
Wang Shunxi said that during the epidemic last year, he accidentally saw someone online cutting soap into various fun patterns to relieve the boredom at home, which inspired him creative inspiration. “Daily necessities can also create new functions. Why not develop a decompression towel?” Under his leadership, the company’s 15 designers quickly formed a creative team and spent 4 months developing this decompression towel with different functions. Different patterns and copywriting are hidden in the unzipped towel, and 360 lines need to be removed before they can be revealed. “In the live sales session of last year’s China Gaoyang Towel Festival, only one type of towel blind box was sold, and 9,700 boxes were sold in more than an hour!”
Hebei Ruichun Textile Co., Ltd. is one of the earliest textile companies in Gaoyang County to establish an industrial design center. It is also a typical example of local textile companies using industrial design as a breakthrough to develop new products according to market demand and enhance market competitiveness. As the largest towel producer in my country, the processing technology of textile companies in Gaoyang County is not bad. However, for a long time, companies have seriously insufficient investment in innovative research and development, resulting in a slow pace of transformation and upgrading of the textile industry, weak product innovation capabilities, and poor downstream sales of the industry. Problems such as narrow channels. To this end, the Gaoyang County Government hired Hebei Langtu Industrial Design Co., Ltd. to compile a home textile industry upgrade plan, vigorously promote the integration of manufacturing and design innovation, and make products that are both novel and in line with consumer psychology. Magic pillowcases, anti-viral towels, decorative towels, etc. have emerged. Weaving fabrics and other hundreds of multi-functional hot-selling products that are popular in the market, we have also created new weaving products such as “Along the River During the Qingming Festival” and “Royal Inscription Cotton Picture”, which not only increase the added value of the products, but also greatly increase the market for Gaoyang towels. core competitiveness.
In addition, the county has also set up special funds for technological transformation and innovation of enterprises to promote industrial upgrading, support the construction of industrial projects, support enterprises to speed up technological transformation and equipment updating, and build Digital factories and intelligent workshops further improve the degree of automation, increase the added value of products, and promote the transformation of traditional textiles into modern textiles with high added value, high-tech content, and high personality matching. At present, Gaoyang County has 33 industrial enterprise R&D institutions, 16 provincial-level “specialized and new” enterprises, 4 provincial-level digital workshops, and 1 “industrial clinic”, which has promoted the transformation of the textile industry from “Gaoyang Weaving” to “Gaoyang Weaving”. creation” transformation.
Intensify brand creation efforts and make the “Gaoyang Textile” regional brand famous
“Every one yuan we invest must bring at least two yuan in sales, and we must also increase brand value.” Recently, when walking into Sanli Towel Company, general manager Han Dan was “reviewing” the brand’s input and output in front of the computer. Compare. He revealed that as a well-known brand in China, Sanli Towels invests nearly 10 million yuan in brand promotion every year to continue to amplify the brand effect of Gaoyang Manufacturing. At present, Sanli Towels ranks firmly among the top brands in the country in the towel category on first-tier e-commerce platforms such as Tmall and JD.com, driving operating income of 400 million yuan last year.
According to reports, Gaoyang County has built a complete industrial chain integrating spinning, weaving, printing and dyeing, finishing and sales, with textile raw materials, A complete supporting system from the supply of looms and accessories to design and R&D, quality testing, logistics and distribution. However, most companies focus on production and not on sales, and especially lack awareness of brand marketing, resulting in the sales part of the industrial chain, which accounts for a large proportion of profits, being handed over to others. In recent years, Gaoyang County has made a high-profile effort to build overall advantages, actively create the “Gaoyang Textile” regional brand, and seek brand and benefits from the entire industry chain.
Among them, we will increase efforts to create brands in the textile industry and implement big brands and brand extension strategies. Relying on leading textile enterprises such as Sanli, Yongliang and Ruichun, we will drive small and medium-sized enterprises to take the road of brand development; increase brand promotion efforts, with the government as the leader and enterprises as the main body, organize large-scale major events such as China Gaoyang Towel Festival, and comprehensively Use various forms such as media and exhibitions, organize enterprises to participate in well-known domestic and international textile exhibitions to further increase the popularity and reputation of Gaoyang towels; carry out the selection of “Turban Heroes List”, “Turban Figures” and “Turban Winning Talents” every year to increase efforts to strive for government quality awards and famous brands. Strengthen support, create reputation with brand, and expand the market with brand.
Up to now, the county has 4 well-known Chinese trademarks in the textile category: Sanli, Yongliang, Zhiyang, and Ruichun, 17 famous trademarks in Hebei Province, 14 There are 8 famous brands and high-quality products in Hebei Province, and 8,441 independent product logos. The number of brand owners ranks among the top among county-level administrative regions in the province.
Focus on green development and make every towel environmentally friendly and natural
Enter the location At the sewage treatment plant in the Gaoyang County Circular Economy Demonstration Zone, when you climb up the escalator and look around, you can see that in the sewage treatment tank covering an area of nearly 100,000 square meters, the printing and dyeing sewage is settling sediment and impurities. “This is the largest county-level sewage treatment plant in the province, with a daily processing capacity of 260,000 tons, and industrial wastewater accounts for nearly 70%. The sewage from printing and dyeing enterprises in the county is gathered here for centralized treatment.” said Wang Jidai, director of the factory.
In the circular economy demonstration zone, the county has explored the establishment of textile printing and dyeing, sewage treatment, recycled water utilization, centralized heating, waste heat power generation, and slag ash production. Brick’s “six-in-one” circular economy industry chain squeezes out the waste generated in the textile printing and dyeing process. Among them, the utilization of recycled water alone will reach 3.88 million cubic meters in 2020, greatly saving groundwater.
“Last year, the factory used 380,000 tons of recycled water provided by the county sewage treatment plant and produced 210,000 tons of self-produced reclaimed water for reuse, saving more than 60% of water. The water bill is also half cheaper,” said Feng Yuejing, manager of Shengxiang Dyeing Factory in Gaoyang County, Baoding City. The county continues to regulate the entry of printing and dyeing enterprises into circular economy demonstration zones to achieve intensive and green development. At present, 15 water-related companies in the park, including Sanli and Shengxiang, have all used recycled water in their production processes. Starting this year, the county will accelerate the entry of water-related industrial enterprises into the park and the zone. All existing water-related industrial enterprises will start the transformation of entering the park and the zone, and strive to complete it by the end of 2022.
In addition, the county actively promotes energy-saving printing and dyeing processing, applies green printing and dyeing technologies such as ecological printing and dyeing, waterless printing and dyeing, cold printing and dyeing, 3D printing and dyeing, and through the printing and dyeing industry cluster Enterprise technical cooperation to improve the environmental protection indicators of towel printing and dyeing at the source to ensure that every towel is environmentally friendly and natural.
“Herbal dyeing has just been launched. It is just a small batch production test. Unexpectedly, the supply exceeds the demand in supermarkets and the price is 30% higher than similar products.” Hebei Yongliang Duan Liang, chairman of the Textile Co., Ltd., pointed to a pile of orders on his desk. In recent years, the company has invested a lot of manpower and financial resources to restore grass and wood dyeing in Gaoyang folk dyeing and weaving techniques, extracted pigments from plants for printing and dyeing, developed eight kinds of plant pigments including red and yellow, developed special equipment, and developed special gift towels and baby products such as blankets, sleeping bags, butterfly suits, etc., which not only enriches product categories and improves product quality, but also reduces wastewater discharge from the source and improves the environmental protection indicators of “Gaoyang Towels”.
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