On May 21, in the production workshop of Hubei Xinkufan Clothing Co., Ltd., man and machine were integrated to quickly complete cutting, threading, wave pressing and other processes.
Xinkufan Company mainly produces men’s winter clothing such as down jackets and cotton jackets. Guo Wei, the relevant person in charge of the company, said that a men’s clothing needs to go through 180 processes from semi-finished products to finished products. These processes are completed by 26 workers in sequence. It only takes 170 seconds to complete all the processes, which greatly improves the efficiency.
The company’s sales headquarters is located at Longteng First Avenue, Hanzheng Street. In recent years, the company’s production and sales have been good. In order to alleviate the shortage of production capacity, it chose to open a new production and processing plant in Tianmen Longteng Garment Town.
Hanzheng Street Longteng First Avenue is the gathering place for Han-style men’s clothing. Currently, the market has more than 1,300 clothing merchants and nearly 300 fabric accessories merchants. Scattered production and logistics bottlenecks once restricted the development and growth of Hanpai men’s clothing. Taking a fancy to Tianmen’s good base of workers in the garment industry, as well as its obvious transportation and location advantages, Tianmen·China Fashion and Clothing Characteristic Town was officially settled at the end of 2017. The project planning area is about 5,300 acres, with a total investment of 11.7 billion yuan, including a creative design park, Six major parks, including the production park and warehousing and logistics park, form a “park within a park” of the entire apparel industry chain.
Zhu Jundong, the relevant person in charge of the clothing town, said that currently, the town has signed contracts with 56 clothing companies such as Hangsheng Clothing and Xudong Pants Industry, and 11 have been put into production, most of which are based on the concept of “headquarters + satellite factories” With the development of the model, after clothing wholesalers and dealers from all over the country select styles in their stores on Hanzheng Street, the merchants send the order orders to the small town factories to quickly complete pattern making, production, and delivery. Achieve complementary advantages and coordinated industrial development. According to statistics, the town can accommodate more than 200 medium and large fashion clothing companies.
Industrial transfer is not simply a “spatial transfer” of factories and production lines, but a rare opportunity for industrial transformation and upgrading.
Hubei Yixin Clothing Co., Ltd. previously specialized in OEM for well-known brands. On this basis, the company created its own clothing brand Soufu, which is the main supplier of super clothing counters. Last year, self-owned brand sales accounted for 40%.
Zhu Jundong introduced that the clothing town is currently seeking to cooperate with more than 10 professional universities such as Wuhan Textile University. The design team will combine market demand and corporate characteristics to design competitive products.
“Last year, Han-style men’s clothing surpassed Guangdong style and Hangzhou-style men’s clothing, occupying 60% of the domestic fashionable men’s wear market.” Zhu Jundong said that he believed that after the industrial chain is improved, Longteng Town has the confidence to bring Han style original products to the market. Fashionable clothing is introduced to the world.
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