In recent years, Nanchong City has actively cultivated leading enterprises in the entire sericulture industry chain, promoted the diversified transformation from “cultivating mulberry and raising sericulture” to “planting mulberry and raising people”, and promoted the development of multi-functional product industrial clusters of sericulture silk, mulberry tea and mulberry powder .
The first is to make the base leader bigger. In accordance with the principles of attracting universities, cultivating and strengthening, and reorganizing and strengthening, 18 mulberry resource diversified development enterprises represented by Shanghao Mulberry Tea, Xiangxue Pharmaceutical, and Silkdu Wine Industry have been cultivated. The park is called “the world’s largest mulberry tea base” by Academician Xiang Zhonghuai. Shanghao Mulberry Tea Company will successfully build a key leading enterprise in the national agricultural industrialization operation in 2021.
The second is to become a solid processing leader. In accordance with the concept of specialization and differentiation, a silk textile and garment industrial park has been built relying on 12 silk textile and garment enterprises such as Eagle Textile, Shuncheng Textile, Shangfei Clothing, Yinhai Silk, and Evergreen Silk. Shuncheng Textile Company’s annual silk The export output value reaches 12 million US dollars, and the annual silk quilt output of Yinhai Silk Company reaches 300,000 beds.
The third is to strengthen the marketing leader. Innovating marketing models, sericulture and silk enterprises actively expand online and offline sales channels, build and operate the “China Mulberry Tea Network” and “Sangdu Mulberry Tea” e-commerce platforms, and open direct-operated specialty stores, supermarket chain stores, wholesale centers and other sales platforms 247 has developed 742 total dealers and distributors, covering 30 provinces and cities across the country, with annual sales reaching 10 billion yuan.
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