International booth design, fashionable exhibit display, refined exhibition area classification, personalized boutique display… From June 10th to 12th, the first domestic professional textile fabrics offline exhibition in 2022 – Ke At the Qiao Spring Textile Expo, the 2022 Keqiao Fashion Design Exhibition was unveiled. With the support of new trends, new products, new technologies and new concepts, the design exhibition has once again become the focus of attention at the Shaoxing International Convention and Exhibition Center.
As an important component of Keqiao Fashion Week, the Fashion Design Exhibition has always been one of the vanes integrating fashion trends, industry advanced technology, international cutting-edge information, and product innovation directions. Focusing on the theme of “Weaving Trends and Creating the Future”, this design exhibition has carefully created four thematic exhibition areas: fashion trend fabrics area, international functional fabrics area, innovative technology clothing area, and digital fashion innovation area, focusing on new directions in fashion, fabrics New functions, new technology applications and new design tools have brought the latest industry hot spots and industrial development directions to Keqiao Textile Expo exhibitors and buyers, as well as Keqiao textile enterprises.
Trends first: Know the trend of spring and summer 2023 in advance
There is no doubt that fashion trends are always the forerunner of product development, which is of great significance for companies to gain insight into consumption, look forward to the market, and formulate strategies. The fashion trend fabric area established this time simultaneously released the 2023 spring and summer Chinese women’s clothing fabric fashion trends and 2023 spring and summer popular colors. The display and release of popular trend research results will provide two-way guidance for production and consumption in multiple dimensions such as consumption patterns, cultural aesthetics, design concepts, and development technologies, bringing design inspiration and product innovation guidance to enterprises in advance.
More than 800 innovative fabric products are displayed in the fashion trend release area, focusing on the core theme of “Extension” for the spring and summer of 2023, showing the new style of women’s clothing fabrics in the new season. Popular colors such as pink wax, quicksand, porcelain green, lavender purple, cashew brown, rock blue, digital blue, etc. are either soothing and warm, or bright and jumping, conveying the tranquility and freedom, fresh healing, ecological simplicity, and The spiritual needs of individuality and the characteristics of the times. It is worth noting that more than 50% of the fabrics come from Keqiao’s outstanding textile enterprises. Whether it is creativity, design, color, or materials, craftsmanship, and technology, Keqiao Enterprises’ innovations in product popularity, fashion, and business are all remarkable.
Function support: more than 400 global products in a colorful collection
Innovative fabrics using new materials, environmentally friendly fabrics using special processes, high-end fabrics with a variety of organizational structures…the list goes on. At the gate of the country, you can view the world’s top products. The International Functional Fabrics Area brings together the functional fabric development and innovation results brought by world-renowned functional textile suppliers, including China, Italy, France, Germany, the United States, Japan, South Korea, the United Kingdom, the Netherlands, Turkey, Spain and other countries .
The more than 400 products on display this time are mainly multi-functional composite fabrics. They not only have rich application scenarios, but also have excellent performance, which can greatly improve the wearability and environmental protection of the fabrics. Special properties such as antibacterial, antistatic, waterproof and moisture-permeable, UV-resistant, moisture-absorbing and quick-drying, anti-mosquito, warmth retention, elasticity, coolness, skin care, and discoloration required by the consumer market are all available here. In addition, the material of the fabric is also very in line with the current trend of environmental protection, low carbon, green and harmless. The fabric includes organic cotton, recycled linen, recycled nylon, solution-dyed polyester, EcoCosy® BV, Tencel™ Lyocell fiber, Sorona ® and other green fiber material components are everywhere. This centralized display of high-quality products from home and abroad will undoubtedly provide excellent learning opportunities and innovative solutions for the majority of textile companies.
Technology empowerment: the secrets of new clothing products of well-known brands
The innovative technology clothing area consists of three parts: intelligent technology area, sports functional area, and comfort functional area. More than 60 specially selected “Ten major categories of textile innovative products” are displayed in categories. On the one hand, the exhibition area showcases the exemplary brands and high-end innovation capabilities of my country’s textile and apparel industry. On the other hand, it introduces hard-core innovation results into the Keqiao industrial cluster and guides companies to improve the innovation and creativity level of textile industry design based on market demand.
In the “Smart Technology Zone”, enterprises such as Wanshili Silk, Semir Clothing, Weiqiao Textile, Shenzhen Smart Clothing, and Boyang Clothing displayed the latest smart clothing. Such products combine intelligent technology and systems , the combination of equipment and clothing can realize interaction with the human body and monitor personal physical data. The “Sports Functional Area” brings together the unique research and development results of brands such as Pathfinder, Anta, 361°, and Aimer in the sports and outdoor fields. This type of products can meet the needs of various needs through the use of high-performance fabrics and scientific designs that fit different parts of the human body. Consumer demand for functional combinations and adequate protection in extreme conditions. The “comfort functional area” brings together multi-functional innovative products from Sateri, Zhejiang Kaisiya, Beijing Snow Lotus, Angel Bird and other companies. This type of products focuses on comfort performance and improves wearing performance in terms of appearance, form, function, care and other aspects. experience.
Smart Innovation: Digital makes fashion creativity easier
The digital fashion innovation area is a highlight of this design exhibition, from patterns to fabrics, from ties to clothing, from carpets To cultural and creative industries, the application results of the DPI SPACE artificial intelligence pattern design platform in various fields such as textiles, clothing, and home textiles were demonstrated in an all-round and three-dimensional way.
DPI SPACE is sponsored by China Textile Information Center and National Textile Product Development Center.Developed with the efforts of Xiaobing team, it is an artificial intelligence creative platform led by popular trends. The products on display this time have unique designs and diverse categories: DPI SPACE collaborated with Golden Summit Award designer Ms. Zhao Huizhou to recreate Chinese Miao patterns; it also collaborated with Lufeng Weaving and Dyeing to create an industrial-grade artificial intelligence pattern design platform, which uses corporate Customized patterns are required and used in brand cooperation; cooperated with Dali Silk to produce the world’s first artificial intelligence designed fashion tie; collaborated with Jiangsu Huayi to create a transformative creation of intangible cultural heritage tie-dye; cooperated with Oriental Carpet to interpret multiple home furnishings style. Relying on authoritative fashion trend research results and advanced AI emotional computer framework and GAN generation technology, DPI SPACE is constantly exploring new models of cooperative research and development with industry enterprises, using digital means to give fashion more possibilities.
Facing the development trend of the era of fashion upgrading, digital catalysis and ecological transformation, the 2022 Keqiao Fashion Design Exhibition is rooted in the rich soil of Keqiao industry and is helping industry enterprises with more diverse perspectives and broader elements. Cultivate the internal strength of products, enhance the brand image of Chinese design and Chinese intelligent manufacturing, and make fashion design an important force driving sustainable change in the textile and apparel industry.
</p
