Leading product research and development with trends, innovating business models with digitalization, and reducing costs and increasing efficiency through supply chain optimization are becoming new tools for textile and apparel companies to cope with consumption upgrades and the new post-epidemic situation.
Recently, Keqiao Daily Fashion – Fashion Exchange Event “2023 Spring and Summer Chinese Fabric Fashion Trend Practical Class” was held at the Chinese Women’s Clothing Fabric Trend Research Institute in Keqiao, Shaoxing, Zhejiang. Industry experts shared topics around fabric fashion trends, digital applications and supply chain management, helping China Textile City merchants sort out the development direction of fabric products for the new season and interpret the password for business growth.
The event is sponsored by the China Textile City Construction Management Committee in Keqiao District, Shaoxing City, China Textile City Creative Industry Service Center, China Textile Information Center, National Textile Product Development Center, and China Women’s Clothing Fabric Fashion Trend Research Institute Undertaken.
As one of the important events of 2022 Keqiao Fashion Week (Spring)·Fashion Services Entering the Market, this event attracted Tianhao International, Yuhua Holding Group, Shaoxing Tianse Textile, Shaoxing Shidu Textile, Nearly 50 representatives from Zhejiang Dashu Textile and other merchant companies participated.
Forward-looking fabric trends clarify planning directions
In the speech “Analysis of Chinese Fabric Trends in Spring and Summer 2023”, Qu Mengwei, a trend researcher at the Fashion Trend Department of China Textile Information Center, based on the 2023 Spring and Summer Fashion trend research results, combined with social situation, policy direction and consumer behavior, interpret the latest product development hot spots from the three dimensions of color, fabric and lifestyle, helping companies analyze consumer demand, develop research and development ideas, and improve the understanding and application of fashion trends. ability.
“As an innovative fabric development company, forecast analysis of fashion trends is crucial to the company’s product research and development.” Wang Zhijun, general manager of Lisun Textile Co., Ltd., said that this sharing will combine market trends, consumer pain points, Design inspiration and other professional contents are integrated into one, which is very effective for enterprises to grasp consumer demand and implement fashion trends into spring and summer women’s fabric product planning and design development.
Enable digital and efficient empowerment of intelligent manufacturing models
Xu Yehong, a partner of “Yibangren”, shared the “Cloud Pre-Sewing Intelligent Manufacturing Model and Fabric Supply Chain” with “Yibangren” The C2M innovation model of “Internet + door-to-door measurement + Industry 4.0” is used as an example to explain the efficient solution of digitally empowered clothing customization. She pointed out that the C2M model of “Yibangren” builds a bridge between the demand side and the supply side, and is an active exploration and practice of the deep integration of new generation information technology and modern manufacturing.
Yao Ludeng, business assistant of Shaoxing Baixinsheng Knitting Co., Ltd., said that the “Yibangren” C2M model demonstrates the “China’s new customization” concept in the clothing field, achieving rapid market response and efficient business collaboration, which is very important for The digital transformation and new business expansion of fabric companies have positive reference significance.
Build a flexible supply chain to achieve efficient and rapid response
In view of the current issues that textile and garment enterprises urgently need to solve, such as improving production efficiency, controlling operating costs, and strengthening the rapid response capabilities of the supply chain, “second Luo Jianjun, founder and CEO of “You Technology”, gave a speech on “How to Realize Quality and Quick Response Supply Chain in the Intelligent Manufacturing Era”, combined with front-line brand cases, analyzed how fabric companies should adapt to the production rhythm of “small orders and quick response” to achieve reduced costs. This increases efficiency. He emphasized that the rapid changes in the demand side of the apparel industry have forced the supply side to accelerate changes, and “flexible intelligent manufacturing + small orders and quick response” has become an inevitable development trend of the supply chain.
“Facing the ‘small and fast’ market demand, shortening the production cycle, stabilizing product quality, and establishing a rapid-response supply chain system are the top priorities of current fabric companies.” Manager of Shaoxing Shidu Textile Co., Ltd. Shen Tingting said that the “small orders and quick response” model proposed by experts has pointed out the development direction for fabric companies. It will enhance production flexibility with a flexible supply chain and match the needs of clothing brands with a faster production rhythm, which will help fabric companies compete in the fierce market. Win the opportunity.
The first offline event of Keqiao Tiantian Fashion in 2022 is based on the new trends and new developments in the industry. It deeply analyzes the latest consumption hot spots and supply from online to offline, from methods to cases, from experience to actual combat. Chain management pain points and digital management ideas bring new solutions for merchants and enterprises to accurately grasp market demand, improve product development and management levels, and realize the upgrade and commercial implementation of creative designs and innovative products.
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