The encounter between the Jiangnan water town and the palace-style fashion show is a collision between tradition and modernity, and it is also a vivid commentary on the fashionable Keqiao. Recently, the “Always lang×light pink” haute couture series launch event was held in Keqiao Ancient Town. Shaoxing Gangkun Textile Co., Ltd. teamed up with the well-known independent designer Qi Bin to bring 68 sets of fashionable clothing. The intense fashion show gave the audience a deep understanding of the unique integration of the industry and the city in the “Water Water Textile City” and “International Textile City” charm.
This event is the first show of Keqiao’s fashion landmark show in the 2022 Keqiao “Everyday Fashion” series of events. In the following days, the live video of the show in WeChat Moments continued to ferment, as should fashionable Keqiao. Keqiao Fashion Landmark Show is a highlight of this year’s “Everyday Fashion” series of events. Through the combination of new product releases by outstanding designers and clothing brand companies with Keqiao landmark attractions, it builds a professional fashion release platform for companies on the one hand. To speak out for new products, on the other hand, it will expand the popularity and influence of Keqiao’s cultural landmarks, create fashion IP, and at the same time help the integrated development of industry and city.
It is understood that the 2022 Keqiao “Everyday Fashion” series of activities is divided into four major sections: Keqiao Fashion Lecture Hall, Keqiao Fashion Landmark Show, Textile Market Deep Service, and Jingwei Enterprise Fashion Exchange. Regularly carry out activities such as design exchanges, technical seminars, talent training, industry docking, fashion releases, etc., in the form of a combination of online and offline activities to flexibly adapt to the uncertainty caused by the current epidemic.
“This year’s experience is even better. The fashion show goes deep into the market, which not only creates a strong fashion atmosphere in the market, but also makes it easier for customers to see samples and place orders. It also enhances customers’ awareness of the Textile City market. Impression.” At the first event of this year’s “Everyday Fashion”, the “Trend Design Fashion Keqiao” down fashion release show at the China Textile City Fabric Market, Xu Jingping, the manager of “Puxing Original” located in the United Market, said.
Keqiao’s “Everyday Fashion” series of activities was launched in 2018, closely focusing on the goal of building an “International Textile Capital in the New Era”, based on Keqiao’s huge industrial foundation and vigorous development trend, and integrating high-quality industries Resources and original design power link fashion creativity and the collaborative innovation and development of local advantageous and characteristic industries from a deeper level in the industry chain, helping to create a new business format and model that is highly creative and trend-led in Keqiao’s fashion industry.
“After 4 years of accumulation and precipitation, the ‘Everyday Fashion’ activity has greatly enhanced Keqiao’s fashion atmosphere and the popularity, reputation and influence of the fashion industry, and fully condensed the fashion of Keqiao’s textile industry The innovative achievements of the leap are not only a key step to enhance the industrial level and promote industrial transformation, but also an important part of building an ecological system of fashion and creative industries and building an international textile capital in the new era.” Relevant person in charge of China Textile City Construction Management Committee explain.
In 2021, the corporate design service revenue of the Keqiao District Textile Industry Creative Design Base reached 351 million yuan, a year-on-year increase of 8.4%, driving sales of service objects to 41.512 billion yuan, a year-on-year increase of 8.7%.
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