Recently, clothing brands entered the International Fabric Purchasing Center of China Textile City, and a precise matchmaking meeting was successfully held in Keqiao. Representatives from 20 merchant companies from the International Fabric Purchasing Center of China Textile City, including “Jialilong Textile”, “Lixun Textile” and “Qianheng Textile”, and 11 well-known clothing brands such as “Balut” and “Paulo Lika” participated this event.
It is understood that this matchmaking meeting is one of the special activities of “2022 Keqiao Daily Fashion – In-depth Services for the Light Textile Market”. It also helps Keqiao enterprises expand supply chain channels and enhance Keqiao regional brands. Concrete practices of influence. The event is hosted by the Keqiao District China Textile City Construction Management Committee and hosted by the China Textile Information Center and the China Women’s Clothing Fabric Trend Research Institute.
Keqiao Professional Supply is committed to precise matching
Faced with the special business environment under the fluctuation of the epidemic and the strong demand of Keqiao enterprises to expand business and stabilize growth, the organizer specially organized and planned this event At this matchmaking meeting, clothing brands were invited to enter the China Textile City International Fabric Procurement Center located in the core area of the China Textile City business district.
In order to ensure effective connection between supply and demand, the organizer actively communicated with each brand, researched brand purchasing intentions in advance from aspects such as fabric material, style, function, application, etc., and selected 20 brands that matched the brand’s needs. Textile City merchants and enterprises participated in this event. At the matchmaking meeting, clothing brand representatives elaborated on brand positioning, advantageous products, product development direction and fabric demands. This time, the brands mainly focused on silk fabrics, wool cashmere fabrics, modal fabrics, shirt fabrics, outdoor fabrics, and knitted fabrics. Fabrics, new Chinese fabrics and functional fabrics.
It can be seen at the scene that merchants and enterprises have carefully prepared more than 900 pieces of classic and best-selling fabrics and more than 100 pieces of clothing for display and promotion in response to brand needs, including cotton and linen blends, mulberry silk, bamboo fiber, and natural materials. Silk, nylon, modal, ultra-fine denier, acetate printing, tie-dye, knitted fabrics… Various fabric categories are available, covering sports and leisure, fashionable women’s wear, shirts, workwear, men’s trousers and other application fields, providing brand buyers with With abundant purchasing resources and diversified product selections.
“This is a brand-new fabric we have launched for workwear customization. It is biased towards business casual style and is anti-wrinkle and easy to care for.” “This stretch silk fabric has a soft and comfortable texture and a very good gloss.” “We are currently focusing on silk satin products, which are easier to care for than silk fabrics and are cost-effective.” “This cashmere fabric has excellent thermal insulation properties and is a product we sell more to first-line brands.” At the matchmaking meeting, Lightweight Textile City merchants introduced the features and highlights of various fabrics in design, materials, technology, functions, environmental protection, etc. to brand representatives in detail. Brand representatives also consulted and discussed the products they were interested in with merchants and interacted on-site. The atmosphere was strong, the response from both supply and demand sides was enthusiastic, and the results were remarkable.
Efficient supply and demand interconnection to discuss innovative cooperation
“This time, a company brought casual shirt fabrics with natural fibers and regenerated cellulose fibers as the main raw materials, which is more in line with our brand. positioning and the requirements for product eco-environmental protection, there is also a yoga fabric that is also very good. We have visited and communicated with the store.” Fang Bin, deputy general manager of “Hesu Times” said that this precise docking event allows the brand to Among the many choices, we can quickly find fabric products that meet our needs and trustworthy partners. We look forward to more exchanges and cooperation with fabric companies in China Textile City in terms of product development in the future.
The products of “Dondi Textile” are mainly digitally printed fabrics. Manager Ye Jinxiao said that the fabrics independently developed by the company are more in line with the Chinese-style fabrics required by “Polorica”. “The docking platform established by the event allowed us to communicate face-to-face with enterprises under the epidemic prevention and control environment, and received a lot of feedback on product development and optimization. We will also keep in touch with brands in the future, hoping to reach order cooperation.”
It is understood that most brand representatives have exchanged contact information with their favorite fabric companies. Some participating companies have reached preliminary cooperation intentions and plan to further negotiate after the meeting to strive for order cooperation. This matchmaking meeting was fully prepared in advance, the atmosphere was lively, the products were rich and colorful, and the results were pragmatic and efficient. It not only established a platform for high-quality resource integration and docking, opened up the production and sales link, but also effectively promoted Keqiao’s fabric research and development thinking and brand clothing design concepts. The deep integration has injected strong impetus into the collaborative innovation and win-win development of upstream and downstream enterprises in the industry chain.
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