From the successful hosting of the Winter Olympics to the successful launch of the Shenzhou 14 manned spacecraft, from medical protection to fire and disaster relief…functional textile products are not only used in medical and health, safety protection, environmental protection, infrastructure construction, etc. The people’s livelihood industry plays an important role and is also an important support for national strategic security such as aerospace and national defense industries. The development and application of functional textile products has become the general trend of China’s textile and apparel industry.
On July 19th, Keqiao Daily Fashion – Fashion Exchange Event’s “Functional Product Development and Innovative Application Practical Class” was held at the International Fabric Purchasing Center of China Textile City, Keqiao, Shaoxing, Zhejiang. Three fabric product development experts shared topics around functional product market trends, product design, and material applications, helping merchants and enterprises in China Textile City clarify the development direction of functional fabric products and innovative ways to increase product added value.
Nearly 60 people from Shaoxing Xuanyan Textile Co., Ltd., Shaoxing Jujia Textile Co., Ltd., Shaoxing Fengwang Textile Co., Ltd., Shaoxing Dianyun Textile Co., Ltd., Shaoxing Kaiming Textile Co., Ltd. and other companies Representatives attended the event. This event is hosted by the China Textile City Construction Management Committee in Keqiao District, Shaoxing City, China Textile City Creative Industry Service Center, China Textile Information Center, National Textile Product Development Center, China Women’s Clothing Fabric Fashion Trend Research Institute, China Textile City Organized by the International Fabric Purchasing Center.
Insight into market trends
Clearly identify development directions
In the report “Analysis of Development Directions of Functional Textiles”, Zhang, project manager of the Science and Technology Information Department of China Textile Information Center Through detailed analysis of current mainstream consumer demand and clothing brand trends, Man interprets new market trends and helps companies capture fashion trend hot spots and consumer demand trends. She also proposed hot development directions for functional textiles such as antibacterial, cooling, sun protection, moisture absorption and quick drying based on the excellent product development cases of the China International Fabric Design Competition.
Dengfeng, the general technical supervisor of Wuxi Hongdou Sports Technology Co., Ltd., analyzed the functions from the four dimensions of bio-based, cooling function, far-infrared function, and plant dyeing in the report “Sharing New Product of Functional Fabric Sports Series” Key technologies for sexual sports fabrics. At the same time, he took the innovative highlights of Hongdou sports products as an example to explain the cutting-edge design concepts and diversified functional applications of the products, providing fabric companies with new ideas for upgrading functional textiles.
Focus on environmentally friendly fibers
Forward-looking application scenarios
In the sharing of “Application Prospects of Ecological and Environmentally Friendly Fibers”, Qiao Qiao, General Manager of Jiangsu Dianheng Composite Materials Co., Ltd. Intelligent combination of product cases explores the innovative research and development path of functional and environmentally friendly polyester fiber. He pointed out that through sustainable textile technology processing, the new generation of biodegradable polyester fiber can have more efficient degradation efficiency. Technologies such as special-shaped cross-sections, functional modification, and nano-injection will give fibers more functions, making products suitable for a variety of application scenarios and meeting the ultimate functional needs of different customers.
“Understanding the development trends of functional textile products can help companies seize market opportunities and accelerate the development of functional products. The company’s main products are antibacterial, cooling, moisture-wicking, flame-retardant and other functional fabrics. According to lecturer Zhang Man’s summary of market trends, our company will make targeted adjustments to the product structure and increase the development of outdoor fabrics and yoga fabrics,” said Cao Haixiang, manager of Lianben Textile.
“When I saw the event information, I not only signed up as soon as possible, but also posted a promotion in Moments to call on more people to participate in this event.” Product Development Director of Shaoxing Hannuo Textile Technology Co., Ltd. Zhang Bin pointed out that the organizer of the event invited three experts to Keqiao to give lectures on functional textiles, so that local companies in Keqiao could listen to the experts’ explanations on the spot and improve their professionalism in product development.
“This event follows the market trend. Since the epidemic, people’s awareness of health and environmental protection has gradually increased, and they have put forward higher requirements for the functionality of clothing.” Sales of Shaoxing Shilu Import and Export Co., Ltd. Tan Ling said that the three teachers gave explanations from the perspectives of professional trends, high-quality fibers, and functional applications, which were very consistent with the company’s needs for developing functional recycled fabrics. She has exchanged contact information with the teachers and will continue to discuss them in the future. Zhou Jun, sales director of Kaiya Textile, also gained a lot. “The new fiber mentioned by lecturer Qiao Zhi can be used in the company’s new products. Thank you to the organizer for providing the exchange opportunity, which allows us to connect the upstream and downstream of the industrial chain to achieve mutual benefit and win-win results.”
This Taking “functionality” as the starting point, this event conducted an in-depth interpretation of functional textile product market trends, consumer pain points, product development directions, innovative applications of environmentally friendly fibers and other dimensions. Through this rare learning opportunity, Keqiao Fabric Enterprises gained a new understanding of the innovative application of functional products, enriched innovative ideas and broadened product development paths.
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