300 million pieces of fashion, 280,000 pieces of fur, and an output value of 71.3 billion yuan… In the past year, more than 3,000 textile and garment companies in Hanchuan have worked together to hand over an eye-catching “report card” and the title of “China’s Famous Garment Manufacturing City” The song gets louder and louder.
Industrial economy is the outstanding advantage of Hanchuan. Textile and clothing is the largest industry in Hanchuan and is also a key growth industrial cluster in Hubei Province. But for a long time in the past, Hanchuan’s textile and garment industry faced the dilemma of “industrial agglomeration but no chain effect; scale foundation but no competitive advantage; product output but no famous brands”.
In recent years, Hanchuan City has continuously strengthened “chain thinking” and has shown positive changes in many aspects such as attracting investment, strengthening technology, and promoting opening up.
Changes in government concepts
From promoting market functions to making up for market deficiencies
In 2005, a large number of small clothing workshops on Hanzheng Street in Wuhan relocated, and Hanchuan seized the opportunity. Opportunity to build Hanzheng Garment Industrial City. A whole new industry starts here.
In the following years, more and more small garment processing workshops have been relocated. Garment industrial parks such as Dezhou Science and Technology Park, Yuhua Industrial Park, Beihe Industrial Park, Huazhong Fur City, and Zhejiang Industrial Park have been built in Hanchuan to attract the best.
Enterprises have achieved economies of scale through efforts, but it has been difficult to break through the shackles of “taking orders, producing, and processing for second- and third-tier clothing brands.” With the overcapacity of the domestic garment industry, garment processing factories at the low end of the industrial chain are frequently affected. The Hanchuan textile and garment industry urgently needs to use reform and innovation methods to find a new path. In the current era of the Internet of Everything, the elements required for enterprise operation, whether it is raw materials, products, information, technology, etc., all need to be interconnected and complementary between upstream and downstream. A complete industrial chain can promote related enterprises to achieve symbiosis, mutual growth and regeneration.
How to increase the added value of the industry and enhance corporate synergy and cohesion?
Changing “promoting market functions” to “making up for market deficiencies”, Hanchuan took advantage of the trend and introduced a series of industrial chain policies such as the “14th Five-Year Plan” textile and apparel industry development plan, the textile and apparel industry doubling action plan, etc., to provide industry Development sets the direction, clears the path, finds methods, and strengthens guarantees.
The chain length is “launched” and the service is “increased”. Hanchuan takes the “chain length system” as the starting point, from understanding the current situation of the industrial chain to formulating development plans, from serving enterprises in the chain to carrying out precise business selection, from promoting policy implementation to focusing on platform construction, and promotes the “chain development of the industry” “.
Invite investment to “replenish the chain”, no longer “everything in the bowl is vegetables” –
Focus on the “short links” in the chain such as accessories and fabrics, relying on Zhejiang merchants’ industries The park has established industrial linkages with Keqiao, Zhejiang, the largest fabric market in the country, and Shaoxing, Zhejiang, the China Textile City; it has introduced weaving companies such as Shengshi Yiren, Jinxing, Tianma, and Jiahua, as well as clothing equipment manufacturers such as Sanli Textile Machinery to fill the gap in production. The link is blank…
In just a few years, the “thread making” link in the textile and clothing industry chain is no longer the dominant link. Weaving, printing and dyeing, design, research and development, warehousing and logistics have also gradually Reinforcement.
Technical transformation “strengthens the chain” and promotes “old trees to sprout new shoots” –
The rolling implementation of the “Ten Enterprises and Tens of Billions” technological transformation project has resulted in more than 80% of textile production in the past three years Enterprises have implemented technological transformation and expanded capacity, and the intelligent transformation and upgrading of enterprises such as Mingren Textile and Shufeng Thread Industry have reached the leading level in the domestic and even global industries.
Collaborate to “extend the chain” and polish the business card of “China’s Famous Garment Manufacturing City” –
Fully promote the China Han Style Clothing Internet Celebrity Live Broadcast Base and the Central China Fur Garment Production Base Convention and Exhibition Trading Center Construction, Hanchuan textile and garment industry is moving towards the integration of “research, production, exhibition and sales”.
Transformation in enterprise development
From “working alone” to “grouping and forming a team”
In 2013, 12 textile companies in Makou Town jointly established Hubei Makou Town Kouhuili Polyester Yarn Co., Ltd. has formed a group development model of “unified procurement, unified marketing, unified quality inspection, and unified price standards”.
This is the initial exploration of Hanchuan textile and garment enterprises from “working alone” to “grouping together”.
The decentralized management of each household can only make the “big fish eat the small fish” intensified. In the turbulent market environment, in addition to improving the market competitiveness of the company itself, it also needs to unite to resist the storm.
Hanchuan textile and garment enterprises have made useful explorations. In recent years, with the strong support of the Hanchuan Municipal Party Committee and Municipal Government, platforms such as the Textile Industry Association, the Garment Industry Association, the Live E-commerce Digital Intelligence Industry Federation, and the Hanzheng Garment Industry City Chamber of Commerce have been established, with a total of more than 1,000 member companies. Covering the entire industry chain.
Relying on these platforms, Hanchuan City has established an information sharing mechanism for the industrial chain and supply chain.
Douyin live broadcast training, industry exchange salons, and industry supply and demand docking activities were held one after another, and industrial exchanges and docking cooperation with various parts of the country were also carried out non-stop.
At the China Hanpai Clothing Internet Celebrity Live Broadcast Base located in Zheshang Industrial Park, 1,000 anchors can be trained and incubated every year to live broadcast goods for Hanchuan clothing manufacturers. At present, the base has stationed 6 live streaming entrepreneurial teams. The reporter noticed that the clothing brands carrying goods have a common name: Hanpai Hui. The Hanchuan clothing industry is working together to create the public service brand “Hanpai Hui” in order to achieve a breakthrough in the market.
In 2021, the Seventh Party Congress of Hanchuan City clearly proposed to make every effort to build a textile and clothing industry cluster worth 100 billion. Currently, Hanchuan is actively preparing for the first garment fair in Hanchuan, a famous garment manufacturing city in China.��, anchor the goal and take strong steps.
Diversity blossomed, billions jumped, and things got better. The Hanchuan textile and apparel industry cluster, which stands up the backbone of the industry, drives the industrial ecology, and aggregates industrial momentum, is evolving towards a higher level with a high-spirited and positive attitude…
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