62-year-old Mo Rigen was extremely excited when talking about the good news that his hometown has become the “Cashmere Capital of China”. He said excitedly: “In recent years, I can earn more than 200,000 yuan (RMB) every year by selling cashmere. , the same below)”.
This herdsman living in Urenduxi Gacha, Qipanjing Town, Etuoke Banner, Ordos City, said in an interview on the 27th: “Relying on the income from cashmere, the family has purchased everything it needs. , If it weren’t for the epidemic, I would travel to various places.”
The reason why Morigen is so grateful for the cashmere in his hometown is all related to the Albas cashmere that is abundant in his hometown. “Only this kind of cashmere can make It became the world-famous Ordos 1436 cashmere product.”
On August 19, Ordos was awarded the “Cashmere Capital of China” by the China Livestock Products Circulation Association. The title of “Rongdu” of Ordos originated from the famous advertising slogan more than 20 years ago – “Ordos, warms the world.”
Jia Zhanrong, President of the Ordos Council for the Promotion of International Trade, revealed that Ordos is actually a young city, and its predecessor was Yike Zhaomeng. “At that time, the outside world’s understanding of Ordos was mainly based on the advertising slogan that will be familiar in the future. .”
“In 2001, when the alliance was withdrawn and a city was established, the relevant departments finally decided to change the Yikezhao League to Ordos City after research.” Jia Zhanrong believes that in a sense, the popularity of the city of Ordos ” Stained with the light of Ordos cashmere.
Why was Ordos awarded the title of “Rongdong City of China”? Many local people believe that the main reason is that local officials and enterprises “seized the good opportunity” at the beginning of the reform and opening up.
According to information from the Ordos Municipal Government, the cashmere industry in Ordos City was introduced at the beginning of reform and opening up by introducing foreign advanced technology and equipment and using the locally owned world-famous Albas high-quality cashmere. and cashmere sweater processing developed emerging industries.
Jia Zhanrong said that after more than 40 years of development, large enterprises represented by Ordos City and led by Ordos Cashmere Group have begun to accelerate the process of international brand promotion, forming a cashmere deep processing base using Inner Mongolia as the main cashmere raw material. The industrial chain has developed from a single cashmere sweater processing to a full range of cashmere products and clothing processing, forming a complete industrial chain and making important contributions to local economic development and labor employment.
The cashmere produced in Ordos City leads the industry in terms of quantity and quality.
Jia Zhanrong revealed that the cashmere output of Ordos City accounts for 52% of Inner Mongolia, 22% of the country, and 13% of the world; in 2022, “Ordos” will retain the top spot in the textile and apparel industry for 16 consecutive years with a brand value of 150.675 billion yuan. Top of the list.
The reporter learned during the interview that there are currently 361 cashmere companies in the city, including 65 processing companies above designated size, with more than 20,000 employees, and an annual production of 17 million cashmere products of various types. Cashmere yarn 2500 tons, 2000 tons without plush.
“Ordos Cashmere Group alone will contribute an output value of 2.389 billion yuan in 2021 and earn US$60.6035 million in foreign exchange from exports.” Jia Zhanrong told reporters excitedly.
Ordos’ cashmere industry is constantly attracting global attention.
News from the Ordos Council for the Promotion of International Trade shows that well-known brands such as “Ordos”, “Dongda Mongolian King” and “Isimi” have become well-known brands and well-known trademarks in China.
Local officials said that at present, the cashmere industry in Ordos has become the largest livelihood industry in the world with advanced equipment, strong R&D capabilities, obvious brand advantages, and rich national and regional characteristics. This is also the city’s largest livelihood industry. The reason why it was awarded “China’s Rongcheng City”.
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