The “Sadeli·2022 China Fashion Fabric Design Competition Jury Meeting” was recently held in Keqiao District, Shaoxing City, Zhejiang Province. In the past four years of Sateri’s cooperation with the competition, the competition has successively established a series of “Yokos®” and “Lyocell” awards, further promoting the diverse and innovative applications of sustainable raw materials in textile product development.
During the review meeting, Sateri’s strategic marketing director Chen Shi was interviewed by reporters and answered and analyzed hot topics in the current industry’s green development field.
It’s time for product upgrading
In recent years, consumers have increasingly demanded the comfort of textiles and are increasingly paying attention to the sustainability of textiles. Under this trend, regenerated cellulose fiber has been favored by more and more brands and consumers due to its good gloss, hygroscopicity, drape, easy dyeing, and biodegradability. The scope of application is also becoming wider and wider.
Chen Jie is not surprised by this: “In recent years, people have paid more attention to physical and mental health than work achievements. More people have bid farewell to the busy culture and have become more concerned about the comfort and health of life. Higher requirements.” Sateri has already been deeply involved in regenerated cellulose fiber. According to Chen Jie, the company’s EcoCosy® and Lyocell fibers are both derived from natural plantations and have 100% natural genes and the advantages of being naturally skin-friendly and breathable. At the same time, based on advanced fiber manufacturing technology, Sateri uses scientific production to improve the cleanliness, softness and smoothness of the fiber. By blending it with various fibers and yarns, Sateri satisfies consumers’ demand for products that are comfortable and natural. , the pursuit of fashion.
As Sateri’s star series products, EcoCosy® and Lyocell have received widespread attention and recognition from the market since their launch.
Among them, Sateri has continuously enriched its product lines since the launch of EcoCosy® in 2019. High-quality customized fiber BV series, functional fiber antibacterial series and liquid coloring Jingcai series are already in the market. The market is finding its footing.
“Recently, we have launched a new BVF fine fiber product. The product feels delicate and feels like a second layer of skin, and is suitable for use in maternity, infant and child care scenarios.” Chen Jie said that the length of BVF fiber It is 1.2 times that of cotton, and its fineness is 1/3 that of silk. The product is natural and comfortable, and its hygroscopicity is better than cotton products under the same conditions. “BVF series products are not only suitable for skin-friendly inner layers to achieve a delicate and soft effect, but can also be used for external wear products to improve the smoothness of the fabric surface, thereby enhancing the quality of the product.”
It is understood that , the entire range of EcoCosy® products can be completely biodegraded within 28 days, and have obtained the Heinstein Biosafety Certification, ensuring that the products are safe, reliable and non-allergenic. Chen Jie gave an example. Sateri’s long-term partner Anta has developed a full range of products using EcoCos®. With the soft, smooth, skin-friendly and water-absorbing properties of EcoCos®, it has comprehensively improved the feel of the fabric and made sportswear more accessible. More fashionable, more comfortable, and more suitable for various wearing scenarios.
In addition, as a new generation of green technological fiber, Lyocell fiber is between natural fibers and chemical fibers in strength, soft yet tough, and has the comfort and breathability of natural fibers while being fashionable and stylish. Talking about the application of Sateri Lyocell fiber, Chen Jie said that the addition of Lyocell has changed the problems of traditional cotton products such as hard feel and color, and has comprehensively improved the wearing experience, making clothing classic without sacrificing comfort. “Sateri works closely with downstream partners to break the rules and develop in multiple fields. By combining comfort with technology, Lyocell fiber that can be enjoyed in all seasons has been developed in the fields of denim, velvet, khaki, poplin and knitting. Breakthroughs.”
Environmental protection requires joint cooperation
Currently, environmental issues have become one of the focuses of global attention, and more and more consumers are eager to express their “environmental awareness.” . Textile companies around the world have also begun to take the initiative to shoulder the important task of “sustainable development”. As one of the leaders in the global cellulose fiber industry, Sateri is committed to environmental protection to the end.
“We have always paid attention to environmental protection issues in the fashion industry. Sateri supports circular economy solutions and is committed to investing, researching and promoting sustainable product innovation. The group’s business strategy is also moving towards a closed-loop cellulose fiber It will develop in the direction of environmental protection, circulation and climate stabilization.” Chen Jie said.
According to reports, Sateri officially launched the next generation of recycled fiber FINEX in 2020. This product pioneers the use of clothing cuts in the garment making process and post-consumer recycled clothing as raw materials. With the help of industry-leading cellulose recycling technology, it is made into new plant-based clothing and non-woven products, thus promoting resource recycling. . At present, the content of recyclable components in products has reached 20%.
Chen Jie said: “Sadeli also adheres to both quality and sustainability through collaborative innovation with yarn partners, fabric partners and brands, and fully uses high-quality recycled fiber products on a large scale in In terminal apparel products. Now many domestic and international brands, such as Anta, Semir, Northland, Lafuma, Nautica, Ricolee, etc., are using Slimson® products. In the future, Sateri will continue to improve the quality of Slimson® fiber Recycled content, comprehensively promote the implementation of recycling products.”
Faced with the complex economic development environment and the instability of the epidemic, many unique and innovative fabric products have emerged in this competition. Chen Jie said that Sai De��As a high-quality raw material solution provider in the industry, I hope to have more opportunities to communicate closely with designers and brands, understand end product trends, and enable precise development of fabrics. At the same time, through the superposition of advantages of Sateri’s multi-fiber products, more application scenarios for green innovative fibers will be developed to further enhance product value.
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