Editor’s Note
When the sun rises, thousands of silks are clothed and quilted all over the world.
Wujiang Shengze Town has a profound cultural heritage. It is a famous “Silk Town” and a well-known “Land of Fish and Rice” in the south of the Yangtze River. In the new development period, how to build a silk culture brand and explore A new path for high-quality development of cultural and tourism businesses? How to accelerate on a new track? It has become a subject of concern. Not long ago, the Su Bao Think Tank specially organized an expert research group to conduct in-depth research around the theme of “promoting silk culture and stimulating economic vitality”.
As an important silk town, Shengze had a “professional market” such as silk shops 500 years ago. Now, in promoting the development of the silk cultural industry, Shengze has proposed to make every effort to build an “ancient silk town, a famous textile city, and a fashion capital.” “The goal. In order to further understand the development of the silk culture industry in Shengze, the experts successively visited the Xiancan Temple, Songjin Cultural Park, and Wujiang Sangshang Silk Co., Ltd., and through discussions and discussions, they explored and launched a silk culture brand in Shengze Town and further promoted Some useful suggestions have been put forward regarding the new ideas of integrated development of silk industry development and cultural tourism business. This special issue of “Soviet Think Tank” publishes the main points of their articles.
Reproduce the splendor of the “Oriental Silk Capital and Pearl of the Canal” with grand tourism
□ Chen Laisheng, researcher at Wenzheng Think Tank at Suzhou City University and member of the Suzhou Expert Advisory Group
Silk As an important carrier with a long history, profound heritage, exquisite skills and unique feelings, its unique value is increasingly highlighted today when cultural productivity is becoming increasingly important and urban competition increasingly focuses on soft power. Today, when we are practicing new development concepts and creating a new development pattern, we should integrate silk cultural resources with the concept of “grand tourism”, deeply promote the development of the silk industry and the integrated development of agriculture, culture, tourism and merchants, release the cluster effect, further innovate in inheritance, and bring silk to the world. The advantages of cultural resources are transformed into practical advantages in promoting economic and social development, promoting the construction of Shengze as an “ancient silk town, famous textile city, and fashion capital” and reproducing the glory of Shengze silk, which has positive practical significance. “Grand tourism” not only makes full use of time and effectively integrates space in “global tourism”, but also includes conceptual recognition, policy coordination and organizational integration.
First, we should regard cultural tourism urban construction as a whole and innovate the cultural tourism development mechanism. First of all, we must establish the concept of “city is tourism, tourism is life”, based on “Da Sheng Ze, Grand Tourism”, establish a strong and effective leadership and coordination mechanism, government guidance, enterprise leadership, market operation, multi-department cooperation, multi-industry cooperation Collaborate and innovatively integrate the tourism industry, silk culture, linkage mechanisms, tourism routes, and marketing models, expand the traditional thinking of “attractions economy” into the modern perspective of “regional economy”, and promote the integration and integration of silk culture and tourism resources in Shengze. Optimize to attract tourists, extend their stay and expand related consumption.
Secondly, the entire Shengze area should be regarded as a scenic spot and the degree of resource integration should be improved. Shengze Silk Culture and Tourism is undoubtedly the best industrial carrier for the creative transformation and innovative development of traditional excellent culture. Shengze’s silk cultural tourism resources are rich and distinctive, with many attractions and a wide range of attractions. It is necessary to do a good job in integrating the silk cultural attractions into a chain, displaying different characteristics of silk culture, and forming a comparative advantage for the development of Shengze’s cultural tourism industry. We should pay attention to cross-border innovation, integrate resources more effectively, actively cultivate and develop rural tourism, industrial tourism, business tourism, study tourism, health tourism, cultural tourism, etc., and create a tourism brand of “Visit Shengze Silk City and enjoy Suzhou-style life”.
Third, we must create the finishing touch to stimulate tourism in the entire region. Combined with the “micro-renovation” of the ancient town, the Xiancan Temple and Cheng Kaijia’s former residence will be built into the leading works of Shengze Cultural Tourism. With the theme of sericulture culture, the Xiancan Temple is linked to the Songjin Cultural Park and other activities, and carries out themed activities in conjunction with the Xiaoman Festival, Fashion Week, Textile Expo, Silk Tourism and Culture Festival, etc. to demonstrate the long-standing and profound skills of Shengze silk culture. Cheng Kaijia’s former residence takes “two bombs and one satellite” and feelings of family and country as its themes, showing another side of Shengze culture. Establish a traditional silk craft gathering area, display characteristic silk cultural tourism projects, and showcase high-end products of the national silk industry; use heavyweight exhibition activities such as “Fashion Conference” and “Shengze Textile Expo” to create a new highland for Shengze silk cultural tourism.
Fourth, we must tell the story of Shengze Silk well with new ideas. It is necessary to excavate, inherit and promote Shengze silk culture, integrate water town culture, canal culture, and silk culture, reshape the reputation of Shengze silk products for fineness, fineness, elegance, and elegance, tell the story of Shengze silk culture, and increase Shengze silk culture. Cultural dissemination efforts will further enhance the visibility and reputation of Shengze silk and silk culture.
Find inheritance from history and seek development from innovation
□Song Yu, Professor and Director of XJTLU Think Tank at Xi’an Jiaotong-Liverpool University
Suzhou is famous for its silk. Suzhou silk is most popular with Shengze silk. Looking back on the long development history of Shengze’s silk culture industry, the imprints of commercialization, industrialization, regional integration, and internationalization are deeply imprinted on the development trajectory of the industry. Uncovering the inheritance of silk cultural industry from history and carrying out innovative development will give Shengze silk cultural industry new connotation and significance.
First, the commercialization and industrialization of Shengze’s silk cultural industry. The commercialization and industrialization of Shengze Silk has developed to a new stage and formed a more complete industrial ecology. Shengze owns a company that grows mulberry and raises silkworms.Silk should not be abandoned easily, it is the root of Shengze and the soul of Silk City. At the same time, we cannot rely on quantity to expand production capacity. In terms of management concepts, it is necessary to explore the separation of sericulture and silk from traditional industries and integrate them into cultural industries. Increase cultural content, increase fashion creativity, and promote cultural tourism economy.
The third is to explore and enhance the soft power of silk culture in the silk capital. In the integrated development of cultural tourism businesses, environmental improvement and landscape creation are very necessary, but I think it is more important to enrich the cultural connotation of tourism and truly tap and enhance the soft power of tourism destination resources. At present, in major tourist destinations and scenic spots, the phenomenon of homogeneous competition is very common. The same models and similar products often make tourists feel disgusted and tired, and this homogenization of tourism will ultimately ruin the entire tourism economy. . The key to the homogenization phenomenon is the inability to produce unique resources. Therefore, in order to avoid homogeneity, we must do everything possible to discover our own unique value and characteristics.
String together the cultural relics of the Silk City to showcase the brilliance of silk culture again
□ Shen Yingbao, an expert in Shengze culture and history
Shengze is the silk capital of China, and its silk industry The development has a long history. Since ancient times, most people in Shengze have been engaged in silk industry. Husbands and wives weave silk fabrics, and father’s business is passed down from generation to generation, creating remarkable achievements.
As early as the Tang Dynasty, Shengze silk became a tribute to the imperial court. By the middle of the Ming Dynasty, Shengze had formed a group of workshops specializing in the production of silk and a market focused on silk trade, which was recognized by historians. It is an important example of the emergence of capitalism in China and the first peak in the development history of Shengze silk industry. During the “Battle of Gengshen” during the Xianfeng period of the Qing Dynasty (during the occupation of the Taiping Army), many important silk towns in the south of the Yangtze River suffered heavy losses. The silk industry quickly moved to the Shengze area. Shengze was a blessing in disguise and received an unexpected development opportunity. Silk production ranked first in the country. It became the silk capital of China and formed the second peak of Shengze’s silk industry. After the reform and opening up, Shengze’s silk industry has developed by leaps and bounds. It has developed from a single production of real silk to a famous textile city with comprehensive development of various fiber fabrics such as real silk, rayon, and synthetic fibers, forming the third peak of Shengze’s silk industry.
For thousands of years, Shengze’s silk industry has continued to develop rapidly. While promoting economic prosperity, it has also formed a large number of silk cultural heritages with high historical value. However, due to various reasons such as the development of industry and the evolution of transportation, the urban and rural appearance of Shengze is also constantly changing. Some streets, bridges, and old houses in the old town have been demolished, and some silk cultural heritage has gradually disappeared. Although it was a helpless move in the development process, it left regrets for the townspeople who had a nostalgia complex. Therefore, how to protect the remaining silk cultural heritage has become a topic worthy of attention.
After the reform and opening up, Shengze returned to the grand occasion of thousands of merchants gathering, and successively built Fujian Guild Hall, Wenzhou Guild Hall, Guangdong Guild Hall and more than 20 chambers of commerce. The guild hall culture that had been dormant for many years once again showed vitality. . In the past hundred years, Shengze has built thousands of silk textile factories. A small number of factories and equipment that have maintained their original appearance can be used as industrial heritage and become a window for silk culture display and education. Shengze’s many modern intelligent workshops, the “Oriental Textile City” of China Oriental Silk Market, and the silk and textile exhibition hall, fabric hall, textile city exhibition hall, Song Jin Cultural Park and other places that have been built in recent years have become people’s understanding of Shengze. An important carrier of silk culture.
The many silk cultural heritages scattered in the urban and rural areas of Shengze are all cultural relics of the once dazzling silk capital. Only by dusting them off and connecting them with the current carrier of silk culture into a necklace can they become silk cultural heritage. A beautiful scenery in Dushengze.
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