Gaoxian County, Yibin City, located on the southern edge of the Sichuan Basin, is an important node on the Southern Silk Road. It has a long history of mulberry planting and sericulture and exquisite silk reeling and weaving technology. In 2020, Gaoxian County was officially awarded the title of “China’s Hometown of Sericulture”; the Gaoxian Sericulture Association was awarded the title of “The Top Ten Agricultural Technology Association to Praise the 70th Birthday and Help Rural Revitalization”. In 2021, the area of mulberry gardens in Gaoxian County has reached 235,000 acres, with more than 100,000 employed silkworm farmers, and an annual output of 200,000 tons of silkworm cocoons. The income of silkworm farmers from selling cocoons is nearly 600 million yuan, and the industry output value has exceeded 4 billion yuan. Its base scale, efficiency and The brand ranks first in Sichuan Province.
With the development and growth of the sericulture, cocoon and silk industry, Gao County’s labor output and training volume are increasing year by year, and there is an urgent need to cultivate and create a labor service brand with industry characteristics; in 2009, Gao County established the Sericulture Association and Through the introduction and promotion of new technologies, the selection and promotion of new varieties, professional and technical training, and the popularization of science and technology, we have organized and trained many farmers and several practitioners. In 2019, the Gaoxian Sericulture Association, with Sichuan New Silk Road Cocoon Silk Co., Ltd. as the main body, officially started to create the “Gaozhou Qiaoshou (sericulture)” characteristic labor service brand, strengthened the construction of the labor brand system and service industry functions, and established the “Gaozhou Qiaoshou (sericulture)” characteristic labor service brand. )” characteristic labor service brand training base. Since then, the Gao County Sericulture Association has worked closely with the Gao County Human Resources and Social Security Department, towns and villages to build a village-level training base for the “Gaozhou Qiaoshou (Sericulture)” characteristic labor service brand, expand the scope of labor service brand services, and increase social visibility. At present, the characteristic labor service brand “Gaozhou Qiaoshou (Sericulture)” has been officially named as one of the first batch of characteristic labor service brands in Yibin City, and the number of labor exporters has exceeded 100,000.
Zhang Yuexin, Supervisor of Gaoxian Sericulture Association and Secretary of the Party Committee of Sichuan New Silk Road Cocoon Silk Co., Ltd., said: “We will uphold the concept of green development, adhere to the high-quality strategy, inherit the Silk Road spirit, assist rural revitalization, and drive better development inside and outside the county. More people are employed, allowing them to get rich and increase their income by leveraging the labor service brand.”
Focusing on the inheritance of skills and local industrial development characteristics, include sericulture and mulberry breeding into the scope of training work, improve the training system, and coordinate the promotion of skills training and Combining labor brand building, Gaoxian County adopts “order-based” training for skill needs, “observation-based” training for brand companies, and “integrated” training for labor positions to create a first-class high-skilled talent labor service brand that leads the industry development trend. The training base has formed a multi-channel, multi-form and multi-level training network led by the government and linked by towns, villages (groups) and enterprises. At the same time, special work classes are set up to highlight the priority orientation of employment. Based on the principle of “training to promote employment” and in accordance with labor brand training subsidy standards, segmented subsidies are implemented for different stages of training completion to improve the effectiveness of labor brand creation.
“Through class training and expert on-site guidance in the past two years, we now have no problem with the technology of growing mulberry and raising silkworms. This year our family has raised 5 pieces of paper, earning an income of tens of thousands of yuan.” Gao Huang Dinghe, a villager from Jiale Town, County, introduced it while pruning mulberry branches.
According to statistics, since the creation of the “Gaozhou Qiaoshou (Sericulture)” characteristic labor service brand in Gaoxian County, a total of 119,232 people working in the sericulture industry have been trained. Among them, 325 labor training sessions for 34,287 people have been carried out in 2022, and 31,658 people have been entrepreneurially employed.
“‘Gaozhou Qiaoshou (Sericulture)’ characteristic labor service brand relies on local characteristic industries, gives full play to the advantages of training labor export, helps farmers start businesses, find jobs, get rich and increase income, and has made positive efforts to promote the rural revitalization strategy. We will Give full play to the influence and attraction of distinctive labor service brands and transform brand advantages into development advantages.” said the relevant person in charge of the Gao County Human Resources and Social Security Bureau.
</p
