Hunan is a province rich in natural textile resources such as cotton, linen, and bamboo. As Hunan’s traditional advantageous industry, the textile industry has made great contributions to the economic development and employment of residents in Hunan Province. In the face of new historical opportunities, the textile industry in Hunan Province has transformed its development model and made efforts in three aspects: activating development momentum, optimizing the business environment, and promoting quality improvement. It has given full play to the leading role of industrial clusters such as Zhuzhou to further improve quality and efficiency, and promote Hunan Province. Provincial textile and garment industry develops with high quality.
The textile and garment industry is a pillar industry for my country’s national economy and social development, a basic industry that solves people’s livelihood and beautifies life, and a dominant industry for international cooperation and integrated development. It has been working hard to satisfy the people’s better life, and at the same time It has made important contributions to my country’s economic and social development. Since the beginning of this year, the textile and apparel industry has been under pressure. The Ministry of Industry and Information Technology has promoted the “Excellent Supply to Promote Upgrading” activity, once again showing the importance and support for the textile and apparel industry from the national level, and providing support for the sustained and stable development of the industry. Great confidence is an important guarantee for further satisfying the people’s better life.
As one of the 2022 textile and apparel “Excellent Supply Promotes Upgrading” activities, the 2022 Zhuzhou Lusong Clothing Consumption Festival actively promotes innovative textile and apparel products, expands textile and apparel consumption, and continuously enhances product consumption appeal. The event lasted from September 28 to October 15. It focused on relying on the resource advantages of Lusong Market Group in the field of clothing circulation to organize various professional markets to innovate and carry out a series of promotions, which effectively stimulated clothing consumption and helped merchants achieve a “good start” in sales in October.
Online and offline integration
Boost development confidence and help merchants drive apparel consumption
The textile and apparel industry in Zhuzhou, Hunan Province has upstream textiles, midstream garment processing, and downstream The whole industrial chain of logistics, clothing trade, etc., Lusong Garment Market Group, as an important commercial and trade link in Zhuzhou’s clothing industry chain, has 38 various textile and clothing professional markets, with an operating area of more than 1.1 million square meters, and gathers more than 4,000 well-known domestic and foreign brands. With nearly 100,000 employees, it has successively won honors such as “China’s Top Ten Clothing Wholesale Markets”, “China’s Famous Clothing City”, “China’s Clothing Brand Incubation Base” and “China’s Famous Women’s Pants City”. It has now become the largest clothing wholesale market in Central and South China. group.
The 2022 Zhuzhou Lusong Clothing Consumption Festival conforms to the trend of consumption upgrading, highlights the integration of online and offline sales, and achieves the purpose of boosting confidence in the development of the business district, promoting the industrial upgrading of the business district, and driving consumption upgrading. At the same time, it also provides Merchants and consumers from all over the country have been recruited to build a supply and marketing platform, effectively prospering and active consumer markets, and maximizing sales in the Lusong business district.
In order to enrich the content of this year’s Zhuzhou Lusong Clothing Consumption Festival, the Lusong District Clothing Market Managers Association organized various markets and merchants to participate in the consumption festival activities, focusing on relying on the resource advantages of the Lusong Market Group in the field of clothing circulation and giving full play to 38 Taking advantage of the resources of the clothing market, a series of promotions will be carried out to further promote the economic recovery and revitalization of the clothing market, release consumption potential, and accelerate the recovery of consumption.
Xie Chunli (first from right)
Xie Chunli, president of the Apparel Market Managers Association of Lusong District, Zhuzhou City, Hunan Province, said that the Zhuzhou Lusong Clothing Consumption Festival has various activities, one is to distribute benefits in batches . In response to the actual needs of purchasing merchants, incentive policies such as catering subsidies, accommodation and logistics subsidies are introduced to help wholesalers reduce costs and provide better benefits as much as possible. The second is retail sales. With 38 clothing markets as the main body, merchants are organized to carry out promotional and profit-sharing activities, focusing on launching the “Wanpu Promotion and Shopping in Lusong” campaign for retail customers, so that customers can enjoy the maximum benefits at a higher cost-effectiveness. The third is online and offline integrated promotion. Extensively mobilize consumers to promote activities through forwarding and accumulation in WeChat Moments to provide market activity influence.
It is understood that 13,000 merchants participated in the Zhuzhou Lusong Clothing Consumption Festival, issuing more than 5,000 various consumer coupons and vouchers, and organizing activities such as check-in, red envelope delivery, and blind box draws. More than 300 events were held, attracting nearly 30,000 dealers and customers.
As an “old friend” of the Lusong Clothing Consumption Festival, Happy Jin Clothing will participate in the Lusong Clothing Consumption Festival every year, said Wu Shaohua, president of the South Zhuzhou New Huali Clothing Wholesale Market Association and general manager of Happy Jin Clothing. This year’s Zhuzhou Lusong Clothing Consumption Festival has increased the popularity of the clothing brand and won the favor of many downstream dealers. The Happy Jin brand has increased its customer base by 30%, and sales have increased by more than 15% compared with previous periods.
As a merchant representative, Tang Xuemei, a merchant at Hunan Zhuzhou Smart Supermarket, participates in the Lusong Clothing Consumption Festival every year. She said: “At this year’s Lusong Clothing Consumption Festival, our store’s customer flow and transaction volume increased respectively. 30%, 25%”.
Hunan Zhuzhou Golden Crown brand clothing also developed a group of new customers by participating in this year’s Zhuzhou Lusong Clothing Consumption Festival. Yu Jianping, a merchant at the Golden Crown Brand Clothing Wholesale Market in Zhuzhou, Hunan, said that as a brand owner, I pay more attention to whether my brand is known and accepted by the public. The Zhuzhou Lusong Clothing Consumption Festival activity not only helps merchants increase sales, but also invisibly Promoted and promoted the brand. By participating in this event, the customer arrival rate in our store increased by 20%, and the sales volume of goods also increased by 25%.
In-depth connection between upstream and downstream industries
Expand sales channels and form brand cluster effectHigh-quality supply promotes upgrading.
Yu Jianping also said that he hopes to continue to carry out similar activities with the help of national support policies related to promoting consumption, support the development of the real economy in the form of consumer vouchers, policy support, etc., and help individual industrial and commercial households transform and upgrade.
Tang Xuemei hopes to increase support for the textile and clothing trade circulation sector, especially to increase support for clothing market entities and individual industrial and commercial households, use policies to lead industrial development, and use consumption to boost the industry Develop confidence and help the real economy recover.
Currently, the circulation system has transformed from an intermediate link in the industry to a support platform that runs through the entire industrial chain and the entire production and consumption process. The circulation industry has not only become the main battlefield for innovation, but also a driving force for industrial upgrading and technology. New driving force for application and consumption innovation. There are 38 professional clothing markets in the Zhuzhou Lusong Market Business District. The holding of the Zhuzhou Lusong Clothing Consumption Festival will further promote the high-quality development of the textile and clothing industry in Hunan Province. Xu Jianhua said that in the future, he hopes that the textile and garment industry in Hunan Province can regard the circulation link as the core link and key driver of the industrial chain, supply chain, and value chain, seize the opportunity of conversion of new and old driving forces, and effectively transform market advantages into industrial advantages and brand advantages. , in accordance with the idea of ”branding, digitalization, and intelligence”, we will focus on upgrading and branding articles, and while promoting continuous innovation in industrial circulation models, we will accelerate the cultivation of a number of leading enterprises and well-known brands to lead the upgrading and development of the industry.
</p
