As an important part of Shanghai’s “3+6” new industrial system, the development of the fashion consumer goods industry is an important support for fully launching Shanghai’s “four major brands” and continuing to enhance the city’s energy level and core competitiveness. On December 15, the “Shanghai High-Quality Development Action Plan for Fashion Consumer Goods Industry (2022-2025)” (hereinafter referred to as the “Plan”) was officially issued. Ruan Li, deputy director of the Municipal Economic and Information Technology Commission, introduced the relevant content.
According to the “Plan”, Shanghai strives to establish Shanghai’s status as a “fashion capital” that leads fashion and defines trends by 2025, and creates a trillion-level consumer market for fashion consumer goods with a demonstration and leading role, making Shanghai a A place where fashion is produced, where trends gather, where innovation comes, and where consumption leads. The industry scale will exceed 520 billion, with an average annual growth rate of 5%. Cultivate 3-5 leading enterprise groups with an operating income of 100 billion yuan, 20 leading enterprise groups with an operating income of 10 billion yuan, introduce a number of functional headquarters of global and national leading enterprises; build 10 smart factories for the fashion consumer goods industry, and 100 fashion consumer goods industry Industrial characteristic digital application scenarios; build 3-5 fashion consumer goods characteristic industrial parks and a number of municipal-level boutique parks, fashion and creative demonstration spaces, etc.
Ruan Li introduced that based on the orientation of high-quality development of the manufacturing industry and the opportunities of consumption upgrading, Shanghai will focus on innovative ideas and clearly propose to focus on fashionable clothing, cosmetics, exquisite food, sports premium products, and smart products. The “Eight Fashion Products” include supplies, lifestyle products, handicrafts, and digital fashion products, covering people’s consumer product and service needs from “food, clothing, housing, and transportation” to “entertainment, life, and leisure.”
At the same time, Shanghai drives the development of high-quality tracks with the demand for consumption upgrades, leads the innovation of supply and consumption models, promotes close ecological integration, and comprehensively enhances the overall efficiency and core competitiveness of the industry. Specifically, the focus is on the implementation of “three major projects and ten actions.”
The first special project is the special project for promoting digital innovation and upgrading. Focusing on the digital “increase variety, improve quality, and create brand”, we will effectively guide and promote the cross-integration of digital transformation and upgrading with the development of the consumer goods industry, and create a benchmark demonstration of the variety, quality, and brand of fashionable consumer goods. It covers four actions: new source of science and technology research and development actions, new empowerment of digital manufacturing, new leadership in brand building, and new efficiency in creative design.
The second special project is the special project for carrier scene optimization and improvement. Strengthen industrial layout, guide the development of fashionable consumer goods industries with distinctive advantages, give full play to the agglomeration advantages of service industries in central urban areas, strengthen the carrying functions of advanced manufacturing entities in surrounding urban areas, and achieve coordinated linkage. It covers three actions: new layout of industrial carriers, new integration of consumption scenes, and new trends in national culture.
The third special project is the construction of fashion ecosystem. Promote the ecological agglomeration of various industries, improve the indicator system, promote technological innovation, green development and talent training and introduction, further enhance independent innovation capabilities, and comprehensively improve the concentration of resource factors. It covers three actions: new green and low-carbon track, new support for factor aggregation, and new certification for fashion products.
It is understood that in order to ensure that the tasks of the action plan are implemented in place, Shanghai has proposed a series of measures in terms of financial support, publicity and guidance, and intellectual property rights. Such as giving full play to the incentive and guidance role of financial funds, making good use of special funds to promote high-quality industrial development, cultural and creative industry development, service industry development guidance and other relevant special funds in each district; carrying out publicity and promotion of Shanghai IP and the overall image of the global new product launch place, Create a number of typical cases to strengthen the publicity of various achievements in the fashion consumer goods industry and raise the attention of the whole society; encourage enterprises to actively use the intellectual property licensing mechanism to vigorously develop and expand fashion consumer goods industry brands. Strengthen the protection of intellectual property rights, establish a docking mechanism for special service enterprises, and promote the establishment of a virtual fashion IP identification, protection and circulation mechanism.
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