Shenzhen once again beats Tokyo to become one of the top five fashion capitals in the world! ——This is the news from the opening ceremony of the 8th China (Shenzhen) International Fashion Festival held on December 23, 2022. The Global Fashion City Index was released in Shenzhen for the sixth time. The index was jointly organized by the Shenzhen Fashion Designers Association. It is jointly developed by China Textile and Apparel Education Society, Shenzhen Oufang Apparel Research Institute and other institutions.
The Global Fashion City Index is the industry’s first digital tool for judging and studying global regional fashion capacity building. Based on the previous five editions, this Fashion City Index has more detailed data, more professional research, more scientific tools, panoramic, and Three-dimensional display of global city fashion industry coordinates.
This global fashion city index has established multiple index systems such as industrial quality index, international image index, fashion environment index, public service index, and innovation vitality index in terms of compilation principles, generation paths, algorithm systems, and index selection. Guided by the fashion city index evaluation and analysis model, the annual index data of global fashion cities is collected in depth to form a systematic evaluation result. Finally, 20 shortlisted cities were selected for evaluation around the world. In terms of spatial distribution, 5 continents, 15 countries and regions were involved. These 20 city samples basically represent the fashion development status of different regions around the world.
The release results show that the ranking of the shortlisted cities is Paris, New York, London, Shenzhen, Tokyo, Milan, Singapore, Hong Kong, Sydney, Shanghai, Los Angeles, Beijing, Berlin, Toronto, Rome, Seoul, Barcelona, Copenhagen, Moscow , Rio de Janeiro. Among them, Shenzhen ranked fourth, once again surpassing Tokyo and ranking among the top five of the six fashion cities, marking Shenzhen’s strong improvement in its first place as a global fashion city. The release of this index also shows that the global fashion landscape has undergone historic changes, from “the west wind spreads eastward, Europe and the United States dominate” to “paying equal attention to the east and west, each taking the lead.” Historically, every adjustment in the relative strength between countries will bring about Come to the changes of cultural center and fashion center. As the great rejuvenation of the Chinese nation enters an irreversible historical process, relying on a complete industrial chain foundation, a huge consumer market, the new era expression of excellent traditional culture, and the cultural confidence of the younger generation, Chinese-style fashion cities and traditional international fashion cities The twin peaks stand side by side, becoming a new iconic landscape on the global fashion map.
The release of the Global Fashion City Index reveals the following phenomena——
First, the global fashion landscape is showing greater uncertainty, multipolarization and discontinuity are intensifying, and the butterfly effect is becoming more general. Technological innovation, digital economy, and green development are changing the structure and ecology of the industry at an unprecedented speed, scale, and scope. From new manufacturing industries represented by intelligent manufacturing and additive manufacturing, tonew materials represented by high-performance fibers and biomaterials Industry, and then to the digital creative industry represented by digital cultural creation and Yuanverse, innovation has become the key to industrial ecological evolution and value upgrading. Global fashion cities are creating new value in the fashion industry with their acumen of fashion awareness of the times, openness to diversified integration, driven by design, and originality of beauty and innovation.
Second, the fashion industry has entered a new period of consolidation, with disruption and reconstruction, subversion and reconstruction, giving unprecedented opportunities to fashion latecomers. The blessing of digitalization and intelligent has given the fashion industry an inclusive and diversified cultural context, and has also brought more vitality to backward fashion cities including China. Vitality, in the diversified industries and market tracks, determines the self with core advantages, and continuously improves the ability to create customer value and social value. The rise of the new generation of fashion has become unstoppable.
Third, the fashion community has become the global fashion language, and the fashion concepts of equality, mutual learning, dialogue, and tolerance have gradually become a global consensus. The global fashion industry has entered a new era of integration. Fashion is interconnected and everything can be woven. There are too many scenes waiting to be explored, and endless user experience needs iteration. Every fashion city, whether active or passive, has become the builder of this new fashion pattern. , cross-border innovation and integrated innovation promote the continuous extension of industrial value and scene boundaries. In the integration with new fields such as digital economy, bio-economy, green economy, fashion cities recreate new self-value.
Zhou Shikang, President of the Shenzhen Fashion Designers Association, one of the institutions that develops the Global Fashion City Index, said: The Global Fashion City Index is committed to creating a fashion community of equality, mutual learning, dialogue, and inclusiveness. The Global Fashion City Index has been released for six consecutive times. Being held in Shenzhen shows that Shenzhen is becoming a global fashion public opinion field. This is also an important symbol of China’s return to the home of global fashion. In the index ranking, the overall rise of China’s fashion cities is gratifying. Behind it is the vigorous growth of designers and brands that focus on Chinese cultural connotations and life aesthetics. I believe that China’s fashion cities will accelerate the reshaping of oriental cultural connotations and life aesthetics and build a Chinese fashion discourse and narrative system create a fashion ecology with Chinese characteristics, world influence, and characteristics of the times, and enhance the creativity and leadership of Chinese fashion culture. </p
