“From starting from scratch to owning our own design company to designing hot-selling items worth hundreds of thousands per item, we have followed the continuous development of the market and have become more and more confident in Puyuan’s sweater industry.” Recently, a new brand in Puyuan, Tongxiang, Zhejiang Province Xu Jinde, a member of the social class, designer of Jinyue Fashion Design Studio and founder of original designer brand Yanyu, said in an interview with a reporter from China News Service.
The fashion industry is one of Zhejiang’s eight trillion-dollar industries. It is also Puyuan’s characteristic industry and an industry that enriches the people.
Revolving around the topic of “Exploring the Road to Design”, Puyuan has recently organized new social classes such as fashion designers, live broadcast operation directors, and network anchors to launch a “Fashionable Puyuan·Jiaxin Hui” themed salon. Provide advice and suggestions for the development of sweater fashion industry.
As China’s “Cover of Sweaters”, after more than 40 years of development and accumulation, Puyuan has formed a wool knitting industry cluster with its core, gathering more than 6,000 production companies and more than 200,000 industrial workers. . As China’s wool sweater production and sales base, Puyuan is also one of the “customers” with the largest demand for wool textiles in the world.
The transformation from a sweater industry processing cluster to a fashion and creative cluster has always been the direction of Puyuan’s sweater industry.
“The domestic market has gradually developed in the direction of younger people and national trends. If the Puyuan sweater industry wants to find a unique path, creating a brand and designing is the only way to go. The younger products , High-end is also very necessary.” In Xu Jinde’s view, holding such salon forums and brainstorming is not only conducive to broadening horizons, but also conducive to inspiring inspiration among designers. He hopes that the government can organize more designer salons and trend exchange gatherings like this to spark more sparks.
After three years of entrepreneurship in Puyuan, Xu Jinde and his college classmate Xu Caiyang founded their own original designer brand-Yu Yu. , the rough ones are called 绤. The kudzu weaving has appeared since the Neolithic Age, and it is also recorded in “Shuo Yuan” by Anonymous in the Pre-Qin Dynasty: “The continuous kudzu lies in the wilderness. If you get it with good work, you will think of it as a 絺綌.” Pay tribute to clothing design with your own ingenuity.
What will be the fashion trend in China in the future? How does China’s sweater market achieve a rapid transformation? How to better build Puyuan’s fashion brand? In response to a topic of common concern to many sweater practitioners present, Huang Ke, a designer who has been engaged in the clothing design industry for more than 20 years, put forward his own suggestions: “We can set up a website and put our excellent design works on the website. Customers who need it can pay to download it, thereby gathering our popularity and gradually building up the fashionable Puyuan brand.”
As the incubation base for Puyuan original designers invited to settle in 2019, Set Boundary-Fashion The industrial innovation service complex has attracted a group of original design studios with excellent creative design levels and good industry reputation. Its general manager Xu Jiayang makes suggestions from the perspective of the platform, “We will also cooperate with the headquarters pop (clothing design information website) resources, fashion education resources, and well-known offline institutions to carry out operational training in the clothing industry, anchor incubation training, etc. Currently, dozens of Puyuan clothing companies have been incubated, with sales reaching tens of millions.”
Zhao Hongying, the proprietress of Shadow Sister Clothing, is a beneficiary of the above-mentioned plan. Although like other industries, offline wholesale business will be affected by the epidemic in 2022. But through online live streaming, her family business still achieved expansion against the trend. She said, “Market vitality is the greatest confidence. Puyuan has the most complete sweater industry in China. Although many products are now sold online , but as long as you have passion and perseverance, it will never treat you badly.”
Li Yi, member of the United Front Work Committee of Puyuan Town, said: “Puyuan has been committed to building the ‘Fashion Puyuan’ brand, from clothing From design to manufacturing operations to brand operations, we are all committed to transformation and upgrading. I hope that the designers here can lead related industries to achieve transformation and upgrading from the source. Network anchors promote the Puyuan sweater brand at the sales end, and provide fashion Puyuan sweaters at both ends of the industry. The brand building of the hospital will improve quality and efficiency.” She said that the government will also build a platform and graft resources to provide better services for the development of the sweater industry.
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