Recently, Taobao announced the list of the top 100 industrial belts in 2022, and Changshu Apparel Industry Belt was shortlisted for the top ten in the country.
The Taobao Top 100 Industrial Belts list is based on multiple dimensions such as industrial agglomeration, overall scale, sales growth, digitalization level, and consumer satisfaction of high-quality source industrial belts on Taobao, and represents local characteristics to a certain extent. The online competitiveness of industrial belts has exemplary reference value for the digital transformation of industrial belts across the country. The list shows that leading industries are accelerating digital transformation, and “live streaming” has become the trending keyword of the year.
As one of the important gathering places in the 100-billion-dollar clothing industry belt, Changshu has a complete textile and clothing industry chain and a relatively mature operating model, and has formed characteristic industrial clusters such as down jackets, casual men’s clothing, and knitted fabrics. .
In recent years, in order to seek new growth opportunities, Changshu Garment City has seized the digital economy track and integrated online and offline development. More than 90,000 square meters of live broadcast bases have been formed in 35 professional markets such as China Men’s Wear Center, Women’s Wear Center, Children’s Wear Center, and Shopping Malls.
Data show that currently, nearly 30% of the merchants in Changshu Garment City have begun to get “electric shock”. There are 28 live broadcast merchants with sales exceeding 50 million yuan, and nearly 400 merchants with sales exceeding 5 million yuan. From January to November 2022, Changshu sold 475 million products on the Douyin platform alone, with sales reaching 36.91 billion yuan, and the peak sales volume in a single day could reach 400 million yuan.
The strong logistics system has also become an important support for the rapid development of Changshu’s apparel industry belt. At present, there is an urban distribution center in the core area of Changshu Garment City, and in the periphery, there are logistics carriers such as Zhongtong Express Kunchang Transshipment Center and Ximai Yangtze River Delta Fashion Supply Chain Hub, providing live broadcast e-commerce companies with more convenient responses and lower costs. Cheap express delivery service.
In 2020, Changshu Garment City started from the top-level design and proposed the “Thousands and Hundreds” project, a three-year plan for the development of the live broadcast industry. The goal is to incubate 10,000 anchors and cultivate 1,000 new retail brands within three years. Incubate and introduce 100 MCN live broadcast institutions and build 10 live broadcast bases. At present, the project has been successfully completed. Changshu Garment City has accumulated statistics of 10,618 industrial live broadcast anchors and accounts, 1,025 new retail brands, 108 live broadcast institutions and service companies, and 10 live broadcast bases.
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