A few days ago, at the “Central and Eastern Europe International Clothing Expo and the 5th Hebei Fashion Week” held in the Mingzhu International Clothing Ecological New Town, Cangdong Economic Development Zone, Cangxian County, there was a beautiful fashion design competition and a clothing display of well-known local brands. , live broadcast in the “cloud” through the online live broadcast base platform, with tens of thousands of fans watching online.
This is a vivid scene of Cangxian County using network technology to boost the local clothing industry. Since the implementation of the major strategy of Beijing-Tianjin-Hebei coordinated development, Cangxian County has built the Pearl International Clothing Ecological New City, the largest light industrial production project to undertake industrial transfer investment from Beijing, and actively promoted the upgrading of the clothing industry. At the same time, after integrating resources, Cangxian County built a Cangdong e-commerce live broadcast base to provide online sales services to more than 600 clothing companies in the area.
Relying on the e-commerce live broadcast base, Cangxian County has expanded the integrated development path of “e-commerce + industry” and “live broadcast + industry”. By cultivating local anchors, it has built a number of live broadcast bases and incubation bases to achieve ” gathering of people, goods, and places; at the same time, we actively build official cloud warehouses for JD.com and Douyin to form a closed-loop chain of e-commerce brand empowerment, live broadcast base services, and warehousing supporting services. The e-commerce sales model represented by short videos and live broadcast methods has deeply integrated e-commerce and industry, anchors and products, and strives to build a clothing live broadcast e-commerce industry cluster in northern China.
According to local data, since the establishment of the Cangdong e-commerce live broadcast base, online sales of clothing companies have accounted for more than 50% of total sales. The e-commerce live broadcast base has become an “accelerator” to promote the development of the clothing industry. “.
Liu Zhaodi, deputy secretary of the Party Working Committee and executive deputy director of the Management Committee of Cangdong Economic Development Zone in Cangxian County, said that Cangxian County will continue to rely on the advantages of its characteristic clothing industry to attract investment and expand its scale. It is expected that within the year, 12 high-quality companies and 5 professional live broadcast teams will be attracted to settle in. Live broadcasts will be carried out on Douyin, Tmall, Kuaishou and other online platforms, which will lead to the employment of more than 10,000 people in the surrounding area.
</p
