On January 13, the evaluation of the Zhenze Silk Cup·The 7th China Silk Home Textiles Creative Design Competition came to a successful conclusion.
The evaluation work of this competition is divided into three parts: preliminary evaluation, re-evaluation and final evaluation. The competition organizing committee invited 7 industry experts, professors from art schools and heads of famous home textile companies to form a professional judging panel. Selection at all levels, under the full supervision of the Suzhou Wujiang District Notary Office, using a blind evaluation method, focusing on the theme of the competition “Silk·Encounter”, according to the award setting, and in strict accordance with the evaluation standards, all entries will be evaluated from multiple angles and aspects in-depth selection.
In the end, 1 Gold Award winner, 3 Silver Award winners, 5 Bronze Award winners, 5 Best Creative Design Application Awards, 5 Best Design Theme Awards, and 5 Best Traditional Pattern Performance Awards were selected. , 30 winners of the Excellence Award and several Finalist Awards. During the review break, the reporter interviewed the judges
Chen Wen, founder of Zhencaitang and secretary-general of the Kesi Professional Committee of the Suzhou Arts and Crafts Society: The overall feeling of this year’s entries is that they are very creative. , bringing a lot of freshness and different thinking. I really like the unconstrained style of young designers, which means that they are not yet bound and can use their imagination to create without any scruples. At the same time, I also found some elements that use tapestry , or very interesting works created through the inspiration of Kesi. However, these works are still relatively simple in Kesi techniques or in-depth application, and they are not fully understood, so I hope designers can understand them before designing. Collecting more styles and in-depth understanding of the origins of a culture can produce more novel inspirations and deeper thinking. At the same time, I believe that there must be a central point when designing, so when selecting this work, I will first consider whether It fits the theme. Secondly, when designing the work, the designer should make a good layout of priority and density. There only needs to be a particularly prominent design center in the picture. Around this center, the work will be very eye-catching.
Hao Ninghui, professor and doctoral supervisor at the Central Academy of Fine Arts: This year’s entries as a whole reflect the contestants’ unique and diverse understanding of Chinese culture, and demonstrate the diversity of art in their own way. I will be more careful during the review process Pay attention to what the contestants want to express from the perspective of design concepts and cultural identity, and first have a deep understanding of the works; in addition, focus on the work’s understanding of craftsmanship and judgment of the market. I have seen many works with aesthetic value and market solutions. Through the works that address the issues, you can feel that the designers have found a sense of belonging and satisfaction from the creation itself. I suggest that designers should first be prepared for lifelong learning and strive to “upgrade” themselves into those with multi-disciplinary knowledge and multi-industry experience. Comprehensive designers must not only cultivate in-depth knowledge, but also expand in horizontal areas, and be fully prepared to cope with the changes in the industry environment caused by technology and cognition; secondly, they must pay attention to the experience summed up in each design task and acquire new skills, always providing efficient methods and methods for the next design empowerment; at the same time, designers should also strengthen communication, especially designers with different professional directions, to help each other and recognize each other, and jointly create a good Design development environment.
Qian Xuemei, senior home textile designer and head of home textile design major at Jiangsu Engineering Vocational and Technical College: There are many entries this year! Overall, the works are highly innovative and have rich design themes There are also various forms of expression. Some start from Chinese culture and choose to innovate in the Silk Road, festival customs, bronze ritual vessels, folk crafts, Shan Hai Jing literary works, etc.; some start from the symbiosis of nature, society and people. Looking for design inspiration in the relationship between tradition and modernity, existence and continuity, reflecting the depth of design thinking. I will focus on the following aspects during the review. First, whether the theme of the work and the semantic information conveyed are clear, and whether it can interpret the competition Theme; the second is whether the visual effect of the work is distinct, which is mainly reflected in the style and characteristic tendency of the work, whether the composition is novel, the painting skills in form processing, the application ability of computer technology, the expression of color matching and tones, etc.; The third is to consider the application and development value of the work on silk products, for example, whether it meets the aesthetic requirements, production technology, fashion trends, product market prospects, etc. of silk products; the fourth is to observe the integrity of the overall design layout, including the main pattern and accessories. The relationship between plate patterns, the application of texture effects in different products, the primary and secondary relationship of screen layout and visual effects, etc.
Shen Ping, deputy director of the Silk Office of Zhenze Town: Looking at the entries this year, these young designers are able to design closely according to the theme of the competition, with national trends, Chinese style and intangible cultural heritage. To interpret “Silk·Encounter” using elements, it not only fits with current fashion trends and fashion innovations, but also highlights the beautiful traditional oriental culture. The artistic conception of many works is rich in expression, and the color levels are full and bright, which reflects the relatively good design strength and level of the authors. There are also many works that can feel the distinctive personality, full of whimsy and wonderful ideas, which make people’s eyes bright. The successful holding of the “Zhenze Silk Cup” competition has given full play to the role of the competition in discovering creativity, tapping talents, and serving enterprises. It has accelerated the transformation of silk creative design works from “show” to “market” and transformed the thinking of creative design into The visible commercial value makes these excellent works popular among local silk home textile companies.The application has promoted the launch of a number of new silk products, helped silk companies increase their design soft power, and enhanced their brand image.
Sheng Yarong, general manager and design director of Wujiang Sangshang Silk Co., Ltd. and Suzhou Xinqiyi Silk Technology Co., Ltd.: During the review process, I felt the whimsical ideas of the new generation of young designers. They can By dismantling and reshaping various elements from different angles, using bold colors and cleverly conceived, many entries have reached an excellent level. When selecting works, I will focus on whether the work can skillfully combine Chinese elements with modern aesthetics, and whether it can express the same wish through different concepts: inherit, carry forward, and innovate traditional Chinese culture. I have lived in Suzhou since I was a child and have been engaged in the silk industry for many years. My feelings for silk are rooted in my heart, so I believe that design comes from life. Only by deeply understanding and loving it from the heart can we design works with connotation, stories and vitality. . An excellent silk product must go through repeated deliberation and experimentation from the initial manuscript design to the product implementation. For example, choosing silk with different properties according to different products, or choosing the appropriate process to present the most perfect effect of the product. In addition, designers should also pay attention to the current market trends, and then combine their own ideas to innovatively and creatively display the dazzling brilliance of silk.
Wang Shiyong, Secretary-General of Shanghai Home Textile Industry Association: Many entries in this competition make full use of Dunhuang art, national characteristics, landscapes, trees, flowers, oceans, animals and other elements, which are both realistic and realistic. Freehand brushwork is both luxurious and simple. It uses unique ideas and bold innovations to create a unique visual effect, giving people a feeling of natural and silent dialogue between people and space and communication with the soul, as if they are traveling through ancient and modern times, at home and abroad, and in the universe. Ocean. Although the competition is about silk pattern design, it is very rich in content and covers a wide range of designs. It has a leading and guiding role in the field of silk, and has guiding significance and reference value for home textiles, indoor soft decoration, cloth art, and home furnishing fields. It also uses copywriting design as a The linkage promotes the integrated development of the silk home textile industry cluster. The continuous holding of the “Zhenze Silk Cup” competition further proves that the creative theme of the competition is in line with the fashionable, international and national characteristics of Chinese silk and home textiles, and can continuously satisfy people’s pursuit of a better life.
Zhang Baohua, tenured professor and doctoral supervisor at the Academy of Fine Arts, Tsinghua University: From the entries, I feel that the designers have a broader vision. Although some places are not very mature, they emphasize traditional themes while also Being able to take into account the exploration of the future, from the perspective of product design, the contestants began to have the prototype of systematic thinking. Design is a combination of sensibility and rationality. Only by exploring the process and logic of design can we “convince people with reason and emotion.” Designers can enhance the visual expression from text to abstract design, that is, the expressive power of the work. This requires improving their appreciation, judgment and aesthetic ability, from the perspective of other fields such as graphic design, sculpture or painting art. Promote your own thinking and vision in the field of dyeing and weaving, and ultimately form personalized expression and complete innovation logic. Many contestants are students from dyeing and weaving colleges. We hope that they can master a certain theoretical and aesthetic level and think about their works from the perspective of sustainability, internationality or national and cultural compatibility. At the same time, they should pay attention to fashion, the market, and combine Use your own hands-on ability to design your own works. I also hope that future designers can base themselves on their own cultural roots, think about how modern design trends collide and combine with Chinese culture, find new ways of expression and new angles to interpret works, and use culture to reflect the value of design.
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