Grab orders, expand sales, and promote upgrades. As the Spring Festival approaches, Qinghai Shengyuan Carpet Group Co., Ltd., located in Nanchuan Industrial Park of Xining (National) Economic and Technological Development Zone, is full of vitality. In the production workshop, Tibetan carpet elements of various styles blend and freeze together with the clicking sound of hand-made spears…
On June 7, 2021, General Secretary Xi Jinping made his first stop during his inspection in Qinghai. At this point, he expressed his ardent hope: “Qinghai has great potential and great achievements in developing characteristic industries. It is necessary to actively create a policy environment that encourages, supports, and guides the development of private enterprises. It is necessary to accelerate the improvement of the enterprise innovation service system, encourage enterprises to increase investment in scientific and technological innovation, and promote The organic combination of traditional craftsmanship and modern technology enhances the core competitiveness of enterprises. It is necessary to better coordinate industrial cultivation and enterprise development with mass employment, rural revitalization, and national unity to promote and complement each other.”
Yin Yin entrusted Still in my ears, it’s time to work hard.
“For more than a year, we have always kept in mind the general secretary’s instructions, adapted to local conditions and followed the road of characteristic industrial brands, and strived to make the Tibetan carpet industry a golden business card for Qinghai’s characteristic industries to go global.” Provincial People’s Congress Representative, Qinghai Saint said Xue Ting, chairman of Yuan Carpet Group Co., Ltd.
From the original mass production to personalized customization, from a single product market to the diverse needs of customers, from manual design to the establishment of a designer database, and then realizing the ready use of pattern and color materials , from the successive putting into use of smart creels and smart lance-piercing robots to the further improvement of product flame retardancy and antibacterial properties, it has won bids for high-quality projects such as the Great Hall of the People, and has undertaken hundreds of high-end hotel paving projects. Its products are exported to Europe, the Middle East, etc. More than 40 countries and regions…
For more than a year, Shengyuan people have kept in mind the instructions, weaving new coordinates for the development of characteristic industries in the shuttle between the longitude and latitude lines, and writing characteristics in inheritance and innovation. A new chapter for the industry to ride the wind.
“In 2022, the company’s annual sales reached 73.15 million yuan and exports reached 5.68 million US dollars. The order volume at the end of last year increased by 20% year-on-year. Currently, orders have been scheduled to the end of February this year, and employees are working hard to Full horsepower design and production.” Xue Ting introduced.
In fact, behind the continuous advancement of enterprises towards higher quality and higher quality are the complex and ever-changing market environment and increasingly prominent personalized market demands.
As an entrepreneur rooted in Qinghai, Xue Ting led the team to sort out the opportunities and challenges faced by the company, combined with Qinghai’s local resource advantages and the actual development of the company, and worked hard to explore a transformation path that meets the requirements of the times.
“Tibetan carpets are a very distinctive industry for our Tibetan people. Your company has created a brand in this field and perfectly combines traditional craftsmanship with modern craftsmanship, which is in line with personalized and diversified needs. Market demand.” The general secretary’s encouragement made Xue Ting more determined to take the road of personalized customization.
“Relying on the company’s existing full industry chain layout, we continue to explore and have successfully launched a digital system. This system connects the market, client and production end, striving to provide consumers with personalized Customize the design and cutting of carpets, and continuously shorten the customization cycle and increase the delivery speed to meet the current consumer characteristics and market demand, and promote the development of the Tibetan carpet industry in a high-end, intelligent, and green direction.”
Xue Ting believes that for the traditional manufacturing industry, the launch of digital systems is of great significance. This is a new breakthrough and expansion in the production model that follows the trend of the times. Enterprises can use data to conduct comprehensive analysis and decision-making, thereby breaking down barriers between departments and increasing the added value of products.
There is something to be done and something to be done, Shengyuan people are moving forward firmly in the direction guided by the General Secretary…
In the recent corporate annual meeting, Xue Ting He said to the employees: “We at Shengyuan have been able to reach today because of everyone’s persistence, unity, cooperation and gratitude. In the new year, we must keep in mind the General Secretary’s instructions and combine the study and implementation of the spirit of the 20th National Congress of the Party with the promotion of scientific and technological innovation. Work closely together to comprehensively do a good job in market development, product positioning and technology research and development, and work together to create a new height for Shengyuan.”
Stand higher and see further.
As a deputy to the Provincial People’s Congress, Xue Ting’s goal is to perform her duties with a more energetic and promising spirit on her new journey. During the two sessions of the province, Xue Ting actively offered suggestions and suggestions based on this year’s government work report focusing on “inheriting culture, stimulating vitality, and creating a new model for the development of Qinghai’s Tibetan carpet industry.”
“The General Secretary emphasized that we should cultivate high-quality enterprises with characteristic industries and promote industrial upgrading through enterprise development. Green is Qinghai’s biggest feature, and ecology is Qinghai’s biggest advantage. To develop characteristic industries according to local conditions, we must take advantage of resources Transformed into economic advantages. Now, we are building a raw material base, increasing investment in scientific and technological innovation, further expanding the pairing assistance between enterprises, cooperatives, and weaving teams, increasing flexibility in the production field, and striving to make Tibetan carpets rely on local high-quality raw materials in Qinghai. The unique national style and exquisite production technology have left the plateau and gone into the distance.”
“In the new year, we will concentrate our efforts and turn the grand blueprint drawn by the 20th National Congress of the Communist Party of China into a beautiful thing step by step In reality, the tenacity to achieve long-term results will promote the company to become better and stronger, and contribute more to accelerating the construction of a modern and new Qinghai.” Xue Ting said firmly.
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