Confidence is more important than gold. After three years of epidemic, China’s economy is waiting for recovery and consumer confidence is in urgent need of boosting. After the 15th day of the first lunar month, textile companies have basically resumed work and production. Many companies feel that downstream market demand is strong. Although it has not yet reached pre-epidemic levels, textile companies are generally optimistic about future market expectations.
“The new year is very popular!” Wang Jiangfeng, a cloth merchant, has been deeply involved in the Beilian market of China Textile City for 19 years. Seeing the familiar popularity “return”, he is full of confidence in business in the new year and predicts The order volume will be “a step higher” than in previous years.
As the largest cloth market in Asia, China Textile City located in Keqiao, Shaoxing, Zhejiang, operates more than 50,000 kinds of fabrics, and its textiles are exported to 192 countries and regions. In the week since the market resumed in the New Year, the market has seen more than 1 million passengers, reaching the highest level in the same period in the past three years. Among them, the Beilian market, which specializes in curtain fabrics, has an opening rate of nearly 100%.
A visit to the China Textile City found that a large number of buyers and operators maintain a positive and optimistic attitude towards the market this year, and hope to seize the “hot opening” to make a difference.
The trading market is hot, reflecting the vitality of the industrial chain
Buyers are coming in droves, business transactions are booming, and merchants are packaging and shipping… In the past few days, the market of China Textile City has been bustling. scene. The “mom-and-pop shop” run by Wang Jiangfeng is located on the fourth floor of Beilian Market. The two rented stores specialize in selling children’s curtains.
After the market opens in the New Year, every afternoon is their busiest time. “The market is very big. Customers shop from the first floor to the fourth floor and usually arrive at our home in the afternoon.” Wang Jiangfeng, who is familiar with the market, mentioned that in order to attract new and old customers, this year they specially launched three sets of new products. “The number of orders in the first month An increase of 20% to 30% compared to last year.”
“Business in the new year is generally good, and we feel a very clear signal of recovery.” Unlike merchants who focus on fabric sales, Hu Chang, the store manager of “Fangfei Season”, focuses on integrating “cloth” and “art” , committed to the design and research and development of all categories of soft furnishings, and this year also launched a variety of new patterns. While receiving new orders, he also looks forward to exploring the foreign trade market. “I hope more foreign businessmen will come in this year and more good products will be sold around the world.”
Because of the pieces of “cloth”, Keqiao has attracted a large number of foreign businessmen to innovate and start businesses. Bobby, an Indian trader, has settled in Keqiao. After the China Textile City reopened, he visited many stores. “Whether it is my customers or market operators, everyone is full of confidence in this year’s business.” Bobby said, “Many Indian customers have called in the past two days and plan to come to China in February. I also look forward to more and more new customers. The more.”
The booming start of the year in the consumer market is undoubtedly a positive signal, laying the foundation for the realization of the expected full recovery of the domestic demand market in the future.
Raw material prices are rising, and there are signs of a return of confidence
Due to the growth in downstream market demand, the performance of the upstream raw material market in the textile industry chain also makes people feel warm.
After the beginning of the new year, one of the most intuitive feelings of textile people is that the prices of bulk commodities have begun to rise across the board, including cotton, cotton yarn, polyester filament, polyester staple fiber, polyester chips, polyester bottle flakes, etc. Categories have all seen increases to varying degrees. Among them, the main contract of Zheng Cotton has stood firm above 15,000 yuan/ton for many consecutive trading days. Many institutions also predict that as textile companies resume production and work, upstream raw materials such as cotton will remain bullish.
In addition to raw materials, manufacturing employment is also showing an accelerating recovery trend. Judging from the statistics of Beijing’s public employment service agencies, the total supply and demand have increased year-on-year since the beginning of the year. Occupations with large employment gaps include postal and express delivery services, warehousing, daily care services, catering services, etc. Among them, postal and express delivery service personnel The gap exceeds 10,000 people; manufacturing labor demand increased by 129.05% in January this year compared with December last year.
In order to meet the needs of the labor market, various regions have launched various forms of online and offline recruitment, and “fancy” recruitment has filled the gap. Bian Jing, a researcher at the China Institute of Macroeconomics, believes that this year’s labor market has picked up, with an early start and high enthusiasm. There is solid demand behind it, releasing a clear signal of economic stabilization and good news. “Fancy” recruitment is a reflection of the urgent demand for employment, and also reflects the progress in awareness and capabilities in connecting service supply and demand in recent years.
At present, the “Spring Breeze Action” launched by 11 departments including the Ministry of Human Resources and Social Security is in full swing. As of January 31, a total of 16,000 recruitment activities of various types have been held across the country, 10 million positions have been announced, and 400,000 migrant workers have been transported “point-to-point”.
The employment trend reflects the economic temperature, reflects the market’s confidence, and makes people truly feel the warmth of the economy’s stabilization and improvement.
The effect of grabbing foreign trade orders is remarkable, and the signal of recovery is obvious
Before and after the Spring Festival, “overseas delegations” from Zhejiang, Jiangsu, Fujian, Guangdong and other places set off one after another. They not only brought back foreign trade orders one after another , it also brought a signal that the global market continues to be optimistic about China’s recovery.
A few years ago, local companies in Shengze were able to gain a lot from their cross-border “rush for orders”. The high-end home textile fabrics produced by Suzhou Qianhang Industrial Co., Ltd. have been welcomed by European customers. Qian Chunhua, the person in charge of the company, said that the trip to Europe was fruitful and orders are expected to be placed until the end of March this year. It is worth mentioning that Qianhang Industrial has reached a new trade export model with customers in overseas RMB transactions, breaking the previous practice of transactions in US dollars and effectively avoiding exchange rate risks.�
Suzhou Yingyu Textile Technology visited more than 10 customers in Italy during its trip to Europe, including famous printing factories and fabric manufacturers. Foreign customers greatly appreciate the company’s high-quality Tencel and rayon fabrics and hope to get the products before the year. The relevant person in charge revealed that the company has received orders for 4 containers, with estimated sales of US$600,000, and another intention order of more than US$500,000 is currently confirming the price and delivery date.
“American buyers are excited about the participation of Chinese companies in the exhibition.” Jennifer·, the person in charge of the organizer of the 24th New York Textile and Apparel Show held in New York, USA and Vice President of Messe Frankfurt (North America) Co., Ltd. Bacon told reporters.
This exhibition is hosted by the China National Textile and Apparel Council, co-organized by the Textile Industry Branch of the China Council for the Promotion of International Trade and Messe Frankfurt (North America) Co., Ltd., and will be held in New York City from January 31st to February 2nd. Javits Convention Center.
More than 300 exhibitors from more than 20 countries and regions participated in the exhibition, of which Chinese exhibitors accounted for more than half. Walking in the exhibition hall, it is easy to see the busy figures of Chinese exhibitors. Bacon said that the atmosphere of the exhibition was lively due to the participation of Chinese companies.
Li Lifang, head of sales at the New York office of Zhejiang Quanmei Industrial Co., Ltd., said that the company’s own service, quality and price are very attractive to American customers. She hopes that as the impact of the epidemic eases, the company’s order volume will further increase.
In an interview, Bacon said that everyone is very excited about the comprehensive return of Chinese companies to the New York exhibition. “Before the start of the exhibition, we received a call asking whether Chinese exhibitors would participate in the exhibition in person. American buyers said that they would only come to the exhibition if Chinese exhibitors participated in the exhibition in person.”
Enthusiasm for economic and trade events around the world The group, “rushing for orders” with determination and confidence, is also conveying to the outside world the vitality of China’s economy and the resilience of recovery.
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