Last year, affected by the economic downturn and external market uncertainty, my country’s home textile exports declined slightly, and the export of home products such as bedding and curtains declined. However, the industry as a whole maintained stable development. With the rapid increase in overseas business contacts of home textile companies in the new year, companies and international exhibitions have “intimate reunions”, orders have increased significantly, and production workshops have also become busy.
Product demand waits for no one
Just after the Spring Festival holiday, a group of foreign trade home textile companies are fully motivated to promote “Made in China” to overseas mid-to-high-end markets.
Since the start of the New Year, the 50 production lines in the production workshop of Zhejiang Huadeli Textile Printing and Dyeing Co., Ltd. (“Huadeli”) have been producing at full speed and efficiently. “In the first quarter, the year-on-year growth in output value is expected to be around 10%,” said Zhang Zhenhao, assistant general manager of Huadeli.
The printing and dyeing business sector has always been the “wind vane” of the textile industry. Whether the orders in the textile market are good or not can be determined by looking at printing and dyeing. “In the past few days, on average, a printing and dyeing workshop has to dye nearly 50 samples every day.” Zhang Zhenhao said that home textile companies all understand that under the new normal, the textile industry will regain its vitality and become reborn in this spring.
“In today’s textile market, conventional products are no longer attractive, but they are more inclined to develop innovative fabrics. Many companies choose to show special product samples to customers. From the end of last year, Hua Deli The printing and dyeing workshop dyes 500 samples every day.” Zhang Zhenhao said that the company also took the opportunity to establish a database to save the basic characteristics of different dyes on different fabrics, provide customers with sample color parameters for rapid testing in the future, accurately generate printing and dyeing spot color formulas, and achieve efficient printing and dyeing. Lay the foundation. “The increasingly large database has released a positive signal, and we are full of confidence in the textile industry this year.”
Zhang Zhenhao said that in 2022, Huadeli will achieve a total output value of 730 million yuan, and in the new year , Huadeli will redouble its efforts to do a solid job in safety and environmental protection production, increase investment in research and development as always, and achieve development “acceleration” with a new attitude.
In the production workshop of Yantai Northern Home Textiles Co., Ltd. (referred to as “Northern Home Textiles”), each production line is operating at full capacity. Zhang Bin, general manager of Northern Home Textiles International Trading Company, said that the company has recently been stepping up production of orders received from international exhibitions.
“Order volume is picking up.” Zhang Bin said. Judging from the first quarter of this year, it has exceeded the performance of the same period in previous years. At the same time, we are constantly developing new products and hope that this year’s performance will hit a new high. “As a home textile manufacturer focusing on the overseas mid-to-high-end market, by taking the route of quality and innovation, Northern Home Textiles mainly produces mid-to-high-end series of bed sheets, bedspreads, quilt covers, pillowcases, single-needle and multi-needle quilts, etc. Supplies are exported to the United States, the United Kingdom, Canada and other European, American and Australian markets. “In recent years, we have continuously improved our production processes, and the quality of our products has been generally recognized internationally. ” Zhang Bin said.
Draw the bow fully and tighten the string. In the production workshop of Zhejiang Mengchen Home Textile Co., Ltd. (referred to as “Mengchen Home Textile”), workers are busy cutting and combing on the production line. Cotton, packaging, inspection and other production work are being carried out to rush for the company’s new batch of orders. “Since the company officially resumed work after the Spring Festival, product shipments have reached more than 9,000 pieces and have been sent to the United States and other parts of the world. “Li Weidong, general manager of Mengchen Home Textiles, said that the company’s production of orders on hand has been scheduled until June, and it strives to create the highest sales volume in history this year.
Quality improvement relies on technology
Entering 2003 , many brands in the industry have also started a new round of “new launch” rhythm in the high-end market, preparing for the full year.
Mercury Home Textiles starts from the concept of “technology protects sleep” and uses Technology-enabled products have launched the “Xingyao” series of bedding products. This new series of products is made of yarn-dyed jacquard fabric imported from Italy. The clever combination of three colors creates a visual effect of dots of stars like a secret starry sky. The fabric It feels delicate and the color is more skin-friendly and comfortable. In terms of pattern design, this series uses small geometric squares as creative elements. Through gradient design techniques and gold and silver wire manufacturing processes, it gives the entire product rhythm and movement. Whether it is made of The contrasting sea blue design or the elegant and unified gray upgrade are designed to show a different attitude towards home life.
In the context of consumption upgrading, the development of home textile brands towards high-end has become an inevitable trend. Mengjie released new products for the spring and summer of 2023, taking the lead in applying advanced raw materials and exquisite craftsmanship to bedding products. Among them, “Spring Ode” is inspired by the crackle glaze of the Song Dynasty, and selects Xinjiang cotton, combined with two-color weft jacquard technology, to promote the bedding The fabrics are more flexible, the fabric surface is glossier, the color levels are richer, the touch is softer and more breathable.
According to the reporter, the product research and development trend in the home textile market is changing this year, and it has changed from a combination of Prices have shifted to quality and technology. Under the demand for high quality, the advantages of home textile brand segments will become more prominent, and specialization and technology may become the research and development trend and direction of future products.
Equipment advancement Factory, installation, debugging… Recently, the intelligent three-dimensional warehouse project supported by Weihai Haima Carpet Group Co., Ltd. is at a critical stage, and technical personnel are accelerating the installation and debugging of equipment and striving to put it into production as soon as possible.
As the world’s leading wool Axminster carpet manufacturer, Weihai Haima Carpet Group Co., Ltd.The company (referred to as “Haima Carpet”) has a market share of more than 80% in the domestic five-star hotel market and ranks first in Asia in terms of printed carpet production. Du Pingji, deputy general manager of Haima Carpet, said that the secret of the company is to continuously increase investment in research and development and improve the added value of product technology.
Although the beginning of every year is the off-season for sales in the carpet industry, Haima Carpet has not stopped, but hastened to promote the implementation of new projects, increased product R&D and innovation, and tried every means to expand the market and grab orders. “In the past month, there have been frequent good news from domestic and foreign markets, and our export orders have increased significantly compared with the same period last year.” Du Pingji said that innovation and quality improvement have brought huge business opportunities to the company.
In recent years, Haima Carpet has seized the trend of digital intelligence. By optimizing design and technology, high-end projects such as environmentally friendly PE tile carpets and high-performance fiber yarns will be officially put into production in the second half of 2022. It improves product performance, makes it more environmentally friendly, and greatly improves the batch processing efficiency of products. At present, the company’s supporting intelligent three-dimensional warehouse project will also be put into use around May this year. “After the intelligent three-dimensional warehouse is put into use, it will realize unmanned operations such as transportation, sorting, loading and unloading, and storage of goods. It will not only significantly reduce labor costs, but also improve efficiency and greatly improve the level of digitalization and intelligence.” Du Ping Key said.
Market recovery increases confidence
“New consumer demand will be released after the epidemic, and the thriving home textile industry is back.” Many home textile people are full of hope for 2023. Call it a take-off year after recovery.
According to statistics from the Home Textiles Branch of the China Chamber of Commerce for Import and Export of Textiles, my country’s home textile exports will be US$33.1 billion in 2022, a year-on-year decrease of 3.7%. Compared with the national textile and apparel export growth of 2.7% and clothing export growth of 3.2%, the performance of home textile exports was weak, but the exports throughout the year were still at a historically high level, achieving a greater improvement than before the epidemic.
An analysis by the Home Textile Branch of the China Chamber of Commerce for Import and Export of Textiles believes that my country’s home textile foreign trade exports will stabilize at a relatively high export scale in 2022, quickly adapt to changes in global consumer trends, highlight the advantages of the entire category and the entire industry chain, and diversify the market The process has been further improved, laying a solid foundation for the industry to “stabilize scale and optimize structure” in the future.
Standing at the starting line of a new round of competition, how can home textile companies achieve more quality growth?
The reporter learned during the interview that since 2023, many home textile brands have combined their own characteristics and advantages in research and development, technology, etc. to deepen their brand strength and create new products with higher quality. This is a Good start.
Just after the Spring Festival, Shandong Linyi Donglong Home Textiles Co., Ltd. (“Donglong Home Textiles” for short) successfully passed the supply standard acceptance certification of the international brand “MUJI”. Donglong Home Textiles has successfully entered the Japanese and Korean markets with its first-class quality and excellent quality.
“At present, the order volume has been fully booked for the whole year.” Zhou Qin, general manager of Donglong Home Textiles, said that the company attaches great importance to the research and development of high-end products. This year, it will establish a high-end product research and development center and introduce 12 top research and development personnel in the industry. , it is expected to increase output value by approximately 350 million yuan this year. “
“With the recovery of the economy, especially the strong recovery of the tourism industry, the carpet market will also recover quickly. “Du Pingji said that in 2023, Haima Carpet will seize opportunities and take advantage of the momentum to promote high-quality development of the enterprise and strive to achieve a year-on-year growth of more than 50% in all major economic indicators throughout the year.
“We are The company is confident about its development prospects in 2023. “Zhang Shuhua, Chairman of Aiscon (Sanhe) Health Technology Co., Ltd., said that 2023 is Aiscon’s “Year of Science and Technology Development”. Aiscon will make a comprehensive layout, starting from a new perspective of diversification, scale, and systematization, and comprehensively learn from , catch up with or even surpass advanced science and technology, introduce and create a window for high-quality development of high technology, new products, new concepts, and new knowledge.
Chen Shijun, general manager of Hunan Yajie Textile Co., Ltd., said that in 2023 The company’s key tasks are to implement the company’s “three-year” development plan, establish a guiding mechanism based on “performance and contribution to judge heroes”, build a core management team, build industry-leading core competitiveness, and increase brand awareness and market share. To continuously improve the efficiency, establish a training system within the company that closely follows the company’s development, strengthen informatization construction, improve internal management processes, promote management efficiency improvement, strengthen financial operation control, form a system with innovative corporate culture, and create a positive corporate atmosphere .
</p
