On February 28th, GO! Brand—China’s popular fabric shortlisted companies’ new product private sharing meeting was successfully held in Dalang Fashion Town, Shenzhen. 28 Chinese popular fabric shortlisted companies, including Black Peony Textile, Danmao Textile, Xiangtai Textile, Lufeng Weaving and Dyeing, Yisha Textile, and Hairun Silk, entered Shenzhen’s first characteristic cultural park represented by fashion culture and creativity – —INPARK Cultural and Creative Park has carried out point-to-point practical communication and docking with designers and purchasers from 22 clothing brands, including Ying’er, Aolei, Yizhihui, Kelaidier, Lola Password, and Dige. Chen Baojian, chief engineer of the National Textile Product Development Center, Shen Jing, commercial director of Lenzing Group China, and Liu Aiping, general manager of INPARK Cultural and Creative Park Merchant, attended the event.
As one of the series of professional activities of the 2023 China Textile Innovation Annual Conference·Design Summit, this private meeting integrates product development, new product display, digital applications, and transaction negotiation, with fashionable creative design and business The form of docking and integration shows the connotation of the activity of “making supply more professional and procurement more efficient”. Chief Engineer Chen Baojian said in his speech that this event was held in Dalang Fashion Town, aiming to create a more professional and accurate business by leveraging the advantages of Dalang fashion brand concentration and the international trade circulation and consumer market network advantages of the Guangdong-Hong Kong-Macao Greater Bay Area. The docking platform provides textile enterprises with better services.
This event is sponsored by the China Textile Information Center and the National Textile Product Development Center, co-organized by the China International Fabric Design Competition Organizing Committee, Xiaokongyun (Shenzhen) Technology Co., Ltd., INPARK Cultural Creative Park, Style3D Special support.
Full-chain collaboration, innovative development model
Xu Weidong, chief academic officer of Dongzhou Fashion R&D Institute, proposed Chinese clothing R&D in his sharing of “Design Innovation Thinking-From Product to Product System” There are two steps in the reform. The first step is to establish a category development concept, build a planning and design supply chain, and establish a complete product innovation system from organization, process to performance evaluation. The second step is to build a category supply chain and realize the planning and design supply chain. Integrated category operations. “The weak categories that all brands have are the best candidates for counterattacks in brand performance, and they are also the big blue ocean that the market urgently needs. An excellent supply chain must learn to provide comprehensive and efficient product planning for novice customers in weak categories that are urgently needed.”
Hao Zhongxiang, Sales Director of Zhejiang Lingdi Digital Technology Co., Ltd., discussed the Style3D Cloud 3D R&D full-process collaboration platform, Style3D Studio 3D digital modeling and design software, Style3D Fabric 3D digital fabric processing software, etc. in “Reconstructing the New Fashion of Digital Fabrics” The core products were introduced, and multiple application scenarios of 3D technology in fabric product development such as color changing/embroidery technology, synthetic auxiliary development, fabric derivative development, fabric uniform color scheme, and fabric auxiliary display were proposed.
Collision of ideas to enhance design value
The atmosphere of the new product private sharing meeting was warm and interactive. Representatives of clothing brands conducted detailed discussions with fabric companies around brand positioning, product development direction, and fabric demands. Through communication, some brands have reached preliminary cooperation intentions with fabric companies.
Shenzhen Jingying High Fashion Co., Ltd.’s calico collection brand is positioned as elite clothing for urban working women in the new era. Brand manager Luo Yuhao said, “In recent years, the dressing needs of working women have mainly focused on commuting and home. As well as casual scenes, we also hope to expand the clothing choices for women in these areas. In this event, some fabrics with sports elements and antibacterial and antiviral functions are more suitable for our needs. In addition, the form of scanning the QR code is also Very convenient.”
Gu Yan, clothing design director and general manager of Shenzhen Guyan Clothing Design Co., Ltd., mentioned that the “guyan Guyan” brand, as a designer brand represented by customized clothing, pursues small The concept of precision, smallness and beauty is constantly explored and created in aspects such as design, fabric, version and appearance. She said that the fabric materials used by the brand are mainly natural fibers with environmental protection properties. The silk fabrics, jacquard fabrics and plant fiber blended fabrics seen at the event have been better processed in terms of feel, dyeing, etc., and also have certain fashion sense. “Fabric development is the front-end link of clothing design. The creative design and new material application of fabric suppliers will also bring inspiration to designers. This is also my original intention to participate in the event.”
Talk directly to demand and expand fabrics Application
From the on-site view, facing the diversified needs of brands, fabric companies have carefully prepared and promoted nearly a thousand fabrics and clothing products with novel designs, exquisite craftsmanship, diverse patterns, and advanced technology, covering Recycled polyester, acetic acid, rayon, jacquard fabrics, worsted fabrics, yarn-dyed fabrics, printed and dyed fabrics, lace fabrics and other categories, can be used in women’s clothing, suits, shirts, underwear, sports, denim, outdoor protection and other terminal fields .
Hangzhou Shengmat Cashmere Products Co., Ltd. brought the company’s flagship products, among which cashmere-feel pure wool fabrics have the characteristics of high quality and high cost performance, and have been widely welcomed by the brand. Talking about the gains from this event, Chairman Li Yunzhen said that Lingdi Technology’s sharing gave her a lot of experience, “The application of digital technology has great guiding significance for corporate design and research and development, and can organically combine fabric companies and brands to jointly develop New products that meet market demand and have brand characteristics.”
“We have brought two new main productsThe first product is a fabric blended with silk and hemp, and the second is a four-way elastic fabric blended with silk and acetate. Gu Ruixia, executive vice president of Quanshun Group, said that as an environmentally friendly and renewable natural fiber, hemp has good breathability, touch and drape. Combined with silk, hemp can develop a variety of summer fabrics to match brand needs. The second model The four-way elastic fabric adopts pleated structure, which effectively solves the pain points of easy creases and collapse of silk. However, the fabric cost is high and it is currently mainly positioned in high-end brands.
In addition to the high-quality fabrics brought by textile companies , more than 200 selected fabrics from the 2023 China International Fabric Design Competition also appeared at the event, providing clothing brands with richer procurement resources and diverse product choices. Xiao Kongyun carefully created “exclusive labels” for these fabrics , scan the QR code to quickly select and adjust samples, breaking time and space constraints, providing a convenient channel for communication and cooperation between supply and demand parties.
This new product private event brings together high-quality brands and fabric companies , promotes the full linkage and coordinated development of upstream and downstream resources in the industry chain, provides more possibilities for textile companies to follow the latest fashion trends and explore in-depth cooperation opportunities with brands, and also injects new ideas into promoting the commercial implementation and value enhancement of fashion creative design. New energy.
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