We are in a social process full of fluidity and a constant value system Gradually dissipated, people’s consciousness and behavior remain flexible and open at all times. The essence of liquidity is continuation and change.
”Change will lead to generalization, and generalization will lead to success”
Chinese culture’s pursuit of common ground while reserving differences and inclusiveness allow us to move firmly towards a rapidly changing future, allowing culture to Renaissance and information revolution coexist.
2024 is like a grand invitation to explore sustainability in depth The main theme is in the wonderful experience of familiarity and strangeness. Feel the vitality of creativity, where traditional craftsmanship and modern design do not conflict. The minimalist crowd pays more attention to quality, and their free and enthusiastic expression not only celebrates opposing aesthetics but also is full of contemporary characteristics.
Functional, emotional, decorative, intelligent and usable Products that coexist with sustainable qualities are repurposed with dynamic aesthetics.
Change your heart with the situation and move forward positively~
Key colors KEYCOLORS
Color name: lemon yellow-green
Color name: Bubble Orange
Theme 1
FRESH&FUNNY
Keywords:
Lohas fun/experimental sports style/energy style/Relaxedformal
Concept
The new generation of free pioneers continue to explore creativity, encourage self-identity and fearless free expression, in this yearning for a more open and vibrant season , opening up a bold and unrestrained vision, which is playful and free, as well as real and daily. The sports fashion market is stillJungle, light denim blue embellishments wave the inner sensibility and purity like waves.
Fabric
The rich and diverse elements in nature provide all-round inspiration for the design and development of fabrics, emphasizing originality and sensibility, refinement and The contrast between ruggedness, advanced technology and craftsmanship, the integration and collision of technology and urbanity, interprets modern multi-functional fashion. Cotton and cotton/polyester materials with a basic protective texture add design elements such as creases and irregular wrinkles to simulate the original texture of paper, upgrade the urban natural style, and take into account sustainable design; technical nylon, crisp silk fabrics, coated Layer knitting, etc., the appearance is exquisite and smooth, and the luster and brightness expressed by pearlescent, iridescent, and water-moistening effects add a fashionable atmosphere; abstract marble elements are suitable for drape fabrics with a strong sense of flow; knitted or knitted fabrics with a hand-woven weaving effect Hemp materials use rough texture to interpret the geological appearance; camouflage, flowers, and ecological plant elements use color painting and abstract distortion effects to express digital artistic vision. You can pay attention to Environmental Protection Base fabrics and dyes; materials with plasticized effects are extremely technologically youthful, with colorful plain appearance and lightweight characteristics, and can be suitable for basic style applications; while high-performance materials used in extreme situations or climate changes are also gradually Used in daily clothing, its excellent heat resistance, flame retardancy, tear resistance and other functions have attracted more attention.
Theme Four
RETRO&ARTISTICAL meaningful
Keywords: Diverse retro/artistic beauty/classical culture/dark night gorgeous/elaborate folk style
Concept
People with different cultural backgrounds draw inspiration from classic styles of different eras, showing a sense of nostalgia and familiarity with excellent storytelling, while connecting the things that carry us from the past to the future. The collision of new forces and historical precipitation, the dissolution of the boundaries between art and life, and the strong inclusiveness of multiculturalism encourage the public to accept all kinds of beauty. Just as Chinese culture emphasizes “gentlemen are harmonious but different”, and the inheritance of culture has gradually become a The embodiment of social responsibility. As the sun sets, the sun rises, repairing, reshaping, and rejuvenating in the dazzling world of light and shadow.
Color
The presentation of multiculturalism makes the retro-style expressions repeatedly collide between simplicity and gorgeousness, and the gradually fading memories stroll through. . Classic red tones are the basic colors, including cranberry, hibiscus purple, and carmine, which are elegant and full of vitality. Together with gardenia yellow and sunshine orange, the sports and street styles are very story-telling. Vermilion red and cobalt blue interpret the retro classic tone, while embellishments of honey brown and ancient gold bring the mysterious vintage culture to life from a modern perspective.
Fabric
The blessing of ancient culture brings more connotation and precipitation to the product. The retro style from a modern perspective can be artistic , classical, gorgeous, even sports and street, sunset tones collide with energy-sense tones to interpret neoclassicism. Inspired by hand-painted walls, the fabric presents the appearance of particles, delicate wrinkles, and brushstrokes. Natural yarns such as cool wool, high-quality cotton, and linen create a casual and delicate aesthetic; the application of folk elements focuses on the presentation of craftsmanship. Such as superimposing decorative pattern effects through printing, jacquard, embroidery, acupuncture, etc.; light, comfortable and skin-friendly daily glossy fabrics, such as brocade, acetate, velvet, etc., mostly use plain or near-color textures, while paying attention to Tencel, certified sticky Polyester and other ecological fibers are used to create products suitable for both home and outings; irregular washing, tie-dyeing, and gradient effects are combined with diverse color designs; vibrant velvet-like fabrics such as terry cloth, corduroy, and terry cloth are presented in plain colors or jacquard patterns Adding visual novelty, the micro-velvet texture interprets the nostalgic style; the tight-fitting stretch knit that is suitable for day and night may try bold prints or present a glossy appearance, which is very inclusive for cross-scenario applications; the metallic light expression is diverse, and reflective coating or bronzing , gold and silver jacquard, flowing glossy technical leather, local sequin decoration, etc., to create a refined and gorgeous style.
ily: Arial, sans-serif; font-size: 14px; line-height: 25px; white-space: normal; background-color: rgb(255, 255, 255);”> The blessing of ancient culture brings products To get more connotation and precipitation, the retro style from a modern perspective can be artistic, classical, gorgeous, or even sports and street. Sunset tones collide with energy-sensitive tones to interpret neoclassicism. Inspired by hand-painted walls, fabric presentation The appearance of particles, fine wrinkles, and brush strokes, and natural yarns such as cool wool, high-quality cotton, and linen create a casual and delicate aesthetic; the application of folk elements mostly focuses on the presentation of craftsmanship, such as through printing, jacquard, and embroidery , acupuncture and other superimposed decorative pattern effects; light, comfortable and skin-friendly daily glossy fabrics, such as brocade, acetate, velvet, etc., mostly use plain or near-color textures, while paying attention to ecological fibers such as Tencel and certified viscose to create home furnishings Products suitable for going out and about; irregular wash, tie-dye, gradient effects combined with diverse color designs; vibrant velvet-like fabrics such as terry cloth, corduroy, terry cloth, etc., add visual novelty with plain colors or jacquard patterns, and micro-velvet texture Interpret the nostalgic style; the tight-fitting stretch knit that is suitable for day and night may try bold prints or present a glossy appearance, which is very inclusive in cross-scenario applications; the metallic light expression is diverse, with reflective coating or bronzing, gold and silver jacquard, and flowing luster Technical leather, local sequin decoration, etc. create a refined and gorgeous style.
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