“We have prepared more than 60 original drawings…” In the past few days, Gao Jing, the person in charge of Shaoxing Jingyuan Pattern Design Co., Ltd., is busy preparing for the Première Vision to be held on April 26. Prepare for the Shenzhen Exhibition (hereinafter referred to as the PV Shenzhen Exhibition).
It is reported that the Première Vision Textile Fabrics Exhibition in Paris, France (hereinafter referred to as the PV Exhibition in Paris, France) is known as the highest level exhibition in the fabric industry, leading the fashion trends of the world’s latest fabrics . The PV Shenzhen Exhibition is the world’s first PV sustainable special area in the destination market. In line with the PV Show in Paris, France, the PV Shenzhen Show also has a relatively strict review mechanism. Being selected to participate in such a high-standard and high-threshold exhibition is also an affirmation of “Jingyuan Flower Design”. “We participated in the name of an original flower design company, which proves that the company’s original and creative patterns have been recognized by the industry.” Gao Jing said.
Adhere to original ideas and allow enterprises to achieve sustainable development. “Jingyuan Pattern Design” is an original brand enterprise specializing in embroidery and embroidery fabric pattern design in the Textile City for 20 years. The techniques mainly include flat embroidery, color embroidery, three-dimensional embroidery, hand-made beads, rope embroidery, sequins, etc. .
Last year, the company registered the “Yuemanyashi” brand and prepared to flex its muscles in the field of high-end home textiles. “We have been thinking about how to obtain higher added value for our products and how to make flower patterns more in line with the current aesthetics through innovation.” Gao Jing said that the company is currently making progress in pattern design, color matching and element use. Boldly innovating and experimenting, we launched a series of embroidered pillows. On the pillow base fabric of royal blue silk fabric, lifelike feathers are “floating”, and the fine embroidery technology makes the product more high-end and grand. The market price of such an embroidered pillow is 3 to 5 times higher than that of ordinary pillows. “Currently, we have ‘tailor-made’ special pillows for some home textile brands in Beijing, and the products will be launched soon. In the future, we also plan to launch a series of embroidered garments to further build corporate and brand awareness.” Gao Jing said.
As an original enterprise, the company has always attached great importance to pattern copyright. The company has developed 7 fabrics including “an embroidered composite fabric” and “a milk silk embroidered fabric” that have obtained utility model patent certificates. At the same time, nearly 2,000 patterns have been registered for pattern copyright. “Protecting pattern copyright is for better innovation.” Gao Jing said that in recent years, personalized and fashionable differentiated products have been favored by the market. In order to further improve competitiveness and enhance market competitiveness, original pattern design companies must pay attention toIntellectual PropertyProtection. </p
