”Since the beginning of spring, Northeast socks industryTextile IndustryThe park’s operating rate, shipment volume, sock machine increase and other indicators are all in the red, and the park is now a thriving scene!” In the Northeast Socks Textile Industry located in Liaoyuan, Jilin, the “Hometown of Cotton Socks” In the industrial park, Zhao Xuesong, deputy general manager of the park, said with joy that due to the improved production situation, the entire sock industry chain has accelerated its operation. In the first quarter, the electricity consumption of the Northeast Socks and Textile Industrial Park continued to grow, with 80% to 85% of the park’s electricity consumption The company’s operating rate reaches 100%, and the average operating rate of the entire park is over 90%.
Correspondingly, the recent Northeast Socks Textile Industrial Park Line Both online and offline sales also showed a significant upward trend. According to statistics from the cross-border e-commerce division of Northeast Socks Industry Park Socks Company, in the first quarter of this year, the company’s sales on Amazon were approximately US$590,000, a year-on-year increase 13.4%, and the number of offline customers is expected to increase by more than 10% compared with last year. In addition, the average daily shipment volume of the park has continued to increase from less than 100,000 orders at the end of last year to 210,000 orders. From January to March, the park’s express delivery volume totaled 16.33 million units, of which 6.102 million units were shipped in March, a year-on-year increase of 19.6%.
It is understood that the Northeast Socks Textile Industrial Park is currently China’s first The two largest sock production bases and the largest cotton sock production base in the country have a total of 1,210 sock and ancillary companies, employing 45,000 people. The base has 41,000 units (sets) of sock machines and equipment, with an annual production capacity of 3.5 billion pairs. Nearly 10 million pairs of cotton socks are sold around the world every day; it has intellectual property rights725 items, and has obtained more than 130 qualifications and honors at the national and provincial levels. It is a national sock standard formulation and testing base and a large-scale industrial park specializing in the production of cotton socks with the most complete global chain.
The first meeting of the 20th Central Financial and Economic Commission held recently It is proposed that we insist on promoting the transformation and upgrading of traditional industries and cannot simply withdraw from them as “low-end industries”. In the era of labor-intensive industries characterized by mass production and low cost, Liaoyuan socks industry has also gone through a period with single products, low production capacity, low added value, and low sales. Flexible “OEM years”. Thanks to the local insistence on promoting the transformation and upgrading of traditional industries, Liaoyuan socks industry continues to increase investment, transform its business methods, aim at branding, intelligent, and innovate. Through self-revolution to promote its own transformation and upgrading, Liaoyuan City was also recognized by the Ministry of Commerce as a national foreign trade transformation and upgrading base (textile) in 2019.
“Today, the Northeast Socks Textile Industrial Park has formed a raw material base , weaving base, processing base, logistics base, sales network, and comprehensive service platform are integrated into the ‘socks industry + textile industry’ gathering area, focusing on sock weaving, knitted clothing, high-performance fibers and other fields, with a relatively complete range of cotton socks Production industry chain. By 2025, the base will strive to achieve an annual production capacity of 5 billion pairs of socks, 2 million pieces of clothing, and 2 million sets of home textiles.” Guo Ai, deputy director of the Liaoyuan Municipal Commerce Bureau, told the International Business Daily reporter.
In the eyes of many people, socks are a traditional low-end industry. However, He Qingfang, deputy general manager of Northeast Socks Industry Park Socks Co., Ltd., believes that any product can be divided into high-end and low-end. A pair of socks may seem ordinary, but there are many ways to innovate. As long as efforts are made in material research and development, product design, market segmentation, intelligent manufacturing of socks, the added value of the socks industry can be greatly increased. “For example, in the selection of materials, in the past two years, we have followed international trends and continuously upgraded renewable raw materials and packaging materials. At the same time, we have used special functional materials to make socks according to the needs of some customers, which have been well received by consumers at home and abroad. Welcome.”
In recent years, more and more people have become interested in ice and snow sports, which has also allowed Liaoyuan socks companies to capture new business opportunities. “In view of the skiers who feel their feet during skiing To solve the cold problem, we developed self-heating ski socks. This product only takes 5 minutes to heat up from 0 degrees Celsius to 25 degrees Celsius. It will maintain a constant temperature after contact with human skin, ensuring that skiers always feel warm during skiing. “Bai Chunwei, business manager of Northeast Socks Industry Park Socks Co., Ltd., told the International Business Daily reporter.
In order to absorb more cutting-edge business concepts and more advanced professional technologies, in June 2020, the Northeast Socks Textile Industrial Park established a R&D center in Shanghai. Through R&D docking with the headquarters, sales and delivery, internal and external cooperation, etc. To seek cooperation with more brands. At the same time, the R&D center has built an external display platform for Liaoyuan socks enterprises, providing technical support for enterprise product upgrades and large-scale production, and serving enterprises to attract more customers.
With the advent of the digital era, the Northeast Socks Textile Industrial Park is in the process of product digitization, industry digitization, The park is actively exploring aspects such as digitization, and is bravely following the trend. In the 5G digital sock knitting experimental factory of the Demeneng Ou Sock Machinery Factory located in the Northeast Socks and Textile Industrial Park, through 5G, big data, cloud computing, Internet of Things and other technologies, intelligent Specialized equipment can be produced directly through the mobile phone. At the same time, the factory uses the industry’s most advanced digital automatic sewing and turning machine, automatic plate setting and other intelligent production equipment, and is matched with multiple sets of automated transportation equipment to realize orders and designs. Digital management of the entire process of production, delivery and delivery has explored a digital, branded and high-quality development path for Liaoyuan Socks Industry.
At the 133rd Canton Fair that ended not long ago, the Northeast Socks Textile Industrial Park 10 companies participated in the exhibition in a group, some of which participated in the Canton Fair for the first time. The high-quality cotton socks on display are favored by many domestic and foreign buyers. 10 companies have reached intended transactions with about 700 buyers, with the intended transaction volume being approximately 20 million yuan.
Guo Ai said that these 10 companies are Liaoyuan’s national foreign trade The epitome of the transformation and upgrading of the base’s diversified industrial development. The display of Liaoyuan’s high-quality socks products has deepened the international market’s understanding and trust of Liaoyuan’s socks industry and established the Liaoyuan brand, which will bring important opportunities to promote the development of the entire base.
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