Le Weishi ice pattern glass is available for 1 yuan, Jingsheng Jinshi face wash The price of 50 towels is 1 yuan, and the price of Yutong Home Textile four-piece set starts from 49 yuan… In this Jingdong 618 with the theme of “more speed, better savings and boiling fireworks”, many consumers experienced Here comes the thrill of shopping.
During this year’s 618, JD.com gave full play to its supply chain advantages and joined hands with Phoenix The three major industries of Yang Glass, Nantong Home Textiles, and Yiwu Daily Necessities have brought together many merchants, bringing the ultimate cost-effective source of home goods. Tens of thousands of daily necessities are even offered at a super value price of 1 yuan, which has attracted the attention of consumers. At the same time, thanks to JD.com’s long-standing support in customized operations, co-construction of origin warehouses, and integrated marketing resources, industry merchants finally achieved explosive growth during JD.com 618. JD.com’s 618 battle report shows that 28 hours before the pre-sale, the order volume of Fengyang Industrial Glass Cup category increased by more than 100% year-on-year. Four hours before the good start, the transaction volume of Levi’s, Green Apple, and Qianli brands increased by more than 3 times year-on-year. Yiwu The transaction volume of 20 brands including Gongqin, Jingxianju and Jingxun in the industrial belt increased by more than 10 times year-on-year.
Customized operation plan to incubate industry benchmark brand
Currently, Fengyang County’s daily glass industry has formed a production base with 13 kilns. The industrial chain is dominated by enterprises and includes more than 50 glass deep processing and related supporting enterprises. It is one of the nine major glass industry bases in China. In order to accelerate the digital transformation of enterprises and promote the development of industries with high quality, many businesses in the Fengyang glass industry belt are expanding online channels. Currently, the four leading local companies Deli , Qianli, Jingcai (Leweishi), and Xinmeiya have all opened stores on JD.com, and more merchants are also moving in.
In order to help Fengyang merchants grow healthily on JD.com, we will improve merchants’ To meet the needs of store operation capabilities, JD.com provides customized operation solutions. Taking Leweishi as an example, before entering JD.com, it faced many business problems such as no sales channels, no sales ideas, and no idea how to create popular products. After joining JD.com in 2021, JD.com carried out one-to-one diagnosis of merchant business problems for Leweishi. Through industry trend insights, JD.com provided Leweishi with marketing field channels and resources exclusive to consumers in low-line markets. It also provided Leweishi with marketing field channels and resources. Providing over one million subsidies for the brand’s trendy and value-for-money hot models, Leveshi eventually became a dark horse in JD.com’s water fixture category, ranking top 1 in sales for many days in a row. In this JD.com 618, Lewei Shi’s transaction volume increased more than three times year-on-year in the first four hours before the opening. Many value-for-money items such as dark green straw cups and retro embossed glasses were favored by consumers.
It is worth noting that on the eve of 618, JD.com also joined hands with Fengyang The government organized an exclusive category event for the Fengyang Glass Industry Belt – the first “JD Fengyang Industrial Belt Flash Sale Festival”. The event cooperates with enterprises such as Leweishi, Deli, Qianli, and Xinmeiya to bring thousands of high-quality glasses. It also links with exclusive resources such as JD flash sales, interactive channels, major museum areas, and precise push to comprehensively enhance exposure. volume, and provides millions of coupon subsidies for new users, with hot-selling glass cups as low as 1 yuan, allowing more good products from sources to reach consumers efficiently and accurately, and also allowing Fengyang industrial brands to fully bloom on JD.com.
Provide local warehouse services to help merchants reduce costs and increase efficiency
Nantong Home Textile Industry Belt accounts for 70% of the national home textile industry and is the home textile industry of JD.com An important part of the supply chain.In order to better serve merchants in the industry, JD Home Textiles has launched collaborative warehouse services in Nantong, providing local warehouse services for more than 90% of cooperative merchants, shortening the turnover cycle of goods, greatly reducing transportation and warehousing costs, and consumers can also Enjoy faster delivery than ever before.
Currently, the Nantong Home Textile Origin Collaborative Warehouse can accommodate 10,000 SKUs. There are nearly one million items, including tens of thousands of products from more than 20 well-known home textile brands such as Luolai, Fuanna, and Arctic Velvet. The logistics director of Luolai Home Textiles e-commerce said that the establishment of the local warehouse of Nantong Home Textiles has made sufficient preparations for major promotional festivals such as 618, providing them with stocking volume and promotion. Distribution efficiency has changed the waste of resources caused by merchants delivering goods independently to warehouses across the country in the past, achieving cost reduction and efficiency improvement.
Minimum 20% off logistics subsidy, integration of low-price marketing resources The product is extremely competitive
Yiwu is a world-famous small commodity distribution center , not only has rich and diverse products, but also has high cost performance. On the basis of launching the Yiwu origin warehouse, JD.com further helps Yiwu industrial belt merchants reduce costs and increase efficiency through preferential logistics policies. Before the end of September, new small-piece shipping merchants entering JD Logistics’ Zhejiang warehouse can enjoy a discount of about 20% off the warehouse’s standard price. This also makes Yiwu products competitive in price among small-piece goods that account for a very high proportion of delivery fees. absolute advantage.
Not only that, JD.com has also joined forces with industry leaders Xijiajia and Sheng Home furnishing brands such as Ni Commodity, Gongqin, Jingxianju, and Jingxun have targeted and integrated low-price market marketing such as “9.9 Free Shipping”, “Ten Billion Subsidy”, “JD Flash Sale”, “Ten Thousand Groups”, and “Single Order Return” resources to bring more exposure opportunities to extremely cost-effective products. In March this year, it began to provide one-on-one assistance to industry leaders to familiarize merchants with JD.com’s rules and gameplay, and to carry out pre-processing work such as visual optimization, pallet combination, and platform trend product insights. Ultimately, Yiwu’s industrial belt merchants achieved impressive growth on JD.com 618. Four hours before the good start, the transaction volume of 20 brands including Gongqin, Jingxianju, and Jingxun exceeded 10 times year-on-year. Within 28 hours of the good start, Gongqin exceeded 100,000 orders, delivering value-for-money goods to thousands of households.
In addition, for Yiwu merchants to open stores, JD Home Furnishing has launched a series of “Spring Dawn Plan” “Based on this, it also provides differentiated incentive policies such as reducing deduction points, simplifying rules, and providing technical support. Yiwu merchants entering the subdivided categories of household daily necessities and home textiles can enjoy discounts as low as 1% and a 50% discount on CPS channel technical service fees.
This year’s 618 coincides with the 20th anniversary of JD.com’s founding, and it is also a historical boost 618 is the 618 that invests the most in business growth and takes the strongest measures. JD.com will create a simpler and more efficient merchant ecosystem, continue to help industry leaders and other partners achieve digital transformation, lower entry barriers and operating costs, improve merchant operating efficiency, help merchants achieve real growth, and make their businesses more sustainable.
</p
