Light textile industry is a trillion-level pillar industry and an important livelihood industry in Shandong, and is listed as After the “top ten industries” that have entered new and old driving forces have enjoyed the same policies, high-end, intelligent, clustering, and green transformation have led to a steady improvement in development quality and efficiency—this A traditional industry is taking on new vitality.
However, from the perspective of the entire industry chain, Shandong’s light textile industry There are still deficiencies at both ends of the “smile curve”. There are shortcomings in original technology reserves, channel construction, brand development, etc.; as a non-rigid consumer goods field, it is also in the process of transformation and upgrading. A critical stage for adapting to new consumption trends. Recently, Shandong Province organized more than 100 key enterprises and advantageous industrial clusters from the province’s light textile industry to visit Shanghai, the birthplace of China’s modern light textile industry. Target local outstanding enterprises and explore new ways to make this industry a big market and a big article.
Fashion is not simply “changing the skin”
The backstage can accommodate 300 models and staff for makeup and waiting at the same time, which is the largest in Asia ; Representative agencies of the world’s five major “fashion capitals” are stationed in the country, hosting nearly a hundred domestic and foreign cultural and fashion events every year… As a fashion landmark in Yangpu District, Shanghai, the Shanghai International Fashion Center was formerly the 17th Shanghai Cotton Textile General Factory, and this transformation is not as simple as “changing the skin”.
”The original clothing research and development room was reinforced with underground piling and heightened. The wide back has become the show that everyone sees now. If you look more carefully, you can also find that many red bricks have numbers on them. This is during the reconstruction, they were cleaned and repaired piece by piece and then reinstalled to ensure that they were restored as they were before.” Shanghai. Wu Yue, a staff member of the public relations department of the International Fashion Center, said that after investigating the abandoned factories, Shanghai Textile Group adopted a renovation principle based on preservation, blending old industrial atmosphere with fashionable taste.
Keep the red brick, but break the “red brick wall”. “Meeting new demands and adding new functions are important issues for many light textile companies in Shandong.” Yantai Qiyuan Clothing Co., Ltd. is a company with a history of more than 100 years. Chairman Chen Yanqin told reporters that “time-honored brands” are actively considering How to compete for the right to speak in new markets, “We are considering holding cheongsam museum tours in the UK, France, South Korea and other countries this year. On the one hand, we want to use this method to shorten the distance between tradition and fashion, and on the other hand, we can better promote the movement. Casual cheongsam and other categories that consumers are not yet familiar with.”
“ At present, the textile and apparel industry is still mainly engaged in the stock market. If there are leading new trends, it will be able to reap a new wave of dividends.” Guan Xiaoyan, director of the Light Industry and Textile Industry Division of the Shandong Provincial Department of Industry and Information Technology, said that Shandong has started The “New Light Textile Market Expansion” activity organizes outstanding enterprises to join forces to expand the market and promote publicity. At the same time, the focus is to promote new products to appear in multiple channels and in multiple forms. This guides more companies to open up new markets with supply upgrades.
Traditional industries are in urgent need of “new lessons”
Shanghai Chenguang Stationery Co., Ltd., which empowers stationery products with well-known IPs such as Miffy and One Piece, has embarked on an innovative development path of “from stationery to cultural and creative life”, not only has a distinctive design style, but also has a The research attitude of “digging from one meter wide to 10,000 meters deep”: the company invests more than 100 million yuan in technology research and development and product innovation every year, holds more than 800 patents, and participates in the formulation of multiple national and industry standards.
“Traditional industries want to keep up with market trends and cannot do without the help of new technologies. “Cai Jinnan, Vice Chairman of Dezhou Hengfeng Group, thought of the company’s exploration in independent research and development of functional yarns: pearl fiber, milk fiber, sub-micron fiber, seaweed fiber… It is precisely through these functional and differentiated yarns that For cotton textile products, the performance of enterprises is still relatively strong even when the overall cotton textile market is weak. Take the antibacterial cotton jointly developed by Texas Hengfeng and Donghua University as an example. It has been used in the production of well-known domestic sportswear brands and antibacterial underwear products.
Since 2013, M&G has successively established M&G Lifestyle Center and Jiumu Sundries Club has brought us one step closer to consumers. “Xiajin is also currently exploring this direction. “Ma Xiumin, director of Xiajin County Industry and Information Technology Bureau, mentioned that Xiajin used to set up offices in Wuxi, Jiangsu, Shaoxing, Zhejiang and other places to sell yarn, but now many local entrepreneurs have realized that if they want to develop better, they must try their best to Seamless connection between local and terminal brand needs. This promotes local digital “remedial courses”: by installing sensors, code scanners, displays, etc. to enterprises to solve the problem of “deaf, dumb, and blind” equipment and materials, and then through MES (Manufacturing Enterprise Production Information Management System) and ERP (Enterprise Resource Planning Management System) are two software systems that help enterprises realize the interconnection of production, procurement, and sales data.
”The light textile industry has a high proportion of small and medium-sized enterprises. At present, many companies are faced with the fact that old organizational courses have not been completed, and new organizational courses such as lean are imminent. “Song Yidong, an expert appointed by the Shanghai Economic and Information Technology Commission, said that in this process, entrepreneurs must first complete the role change, especially use information technology concepts to guide the innovation of production and management concepts.
Using talent to lead and support brand renewal p>
Not only Shanghai, but also many light industry textile companies in Shandong at the beginning of this year Actively “Going Out” to inspect and study.
”Our R&D and design team has reached 3,000 people, distributed in several key cities in China and major textile countries in the world such as the United Kingdom, Spain, and Japan. “Wu Liping, deputy general manager of Dishang Group, said that multi-point layout can ensure that design guides production from the front end. Currently, Dishang’s ODM (independent research, development, design and manufacturing) business has accounted for exports 95% of sales, but as the domestic market becomes increasingly important, changes in consumer customer groups also pose new challenges to corporate brand building.
“As the post-90s and post-00s generations have become the main consumers, there is no ready-made experience for reference to grasp their consumer needs. This It is a real challenge for enterprises. Xu Huanzhang, director of the Chain Brand Strategy Research Institute of Shanghai Jiao Tong University, said that this requires companies, especially those with a long history, to break the inertia.
“The biggest dividend for enterprise development comes from talents. Currently, the entire industry is in a critical stage of transformation from ‘factor-driven’ to ‘talent-led’. “Wang Xiao, deputy director of the Shandong Provincial Department of Industry and Information Technology, said that as the first provincial inspection training held after the light textile industry entered the “Top Ten”, this “learn from experience” in Shanghai aims to stimulate the ability of enterprises to solve deep-seated problems, and One of the important ways is to recruit talents through multiple channels. According to reports, Shandong is also innovatively carrying out the cultivation of talent-led enterprises this year, accelerating the creation of a group of benchmark enterprises with strong talent awareness and high management levels.
The industry is at a critical stage of transformation from ‘factor-driven’ to ‘talent-led’. “Wang Xiao, deputy director of the Shandong Provincial Department of Industry and Information Technology, said that as the first provincial inspection training held after the light textile industry entered the “Top Ten”, this “learn from experience” in Shanghai aims to stimulate the ability of enterprises to solve deep-seated problems, and One of the important ways is to recruit talents through multiple channels. According to reports, Shandong is also innovatively carrying out the cultivation of talent-led enterprises this year, accelerating the creation of a group of benchmark enterprises with strong talent awareness and high management levels.
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