Recently, women’s clothing fabrics in China Fashion Trend Research Institute, Lorenzo Morganti, an Italian registered architect and visiting professor at the School of Design of Politecnico di Milano, is conducting a conference on “International Nearly 50 representatives from textile companies such as Meiru Textile, Ceyuandi Textile, Bunidi Textile, Lange Textile, and Sanhe Textile participated in the lecture “Fashion Brand Visual Marketing”.
This is the first time in recent years that Keqiao’s “Tiantian Fashion” has invited international Design experts provide offline training for Keqiao fabric companies and designers. Professor Lorenzo combined the visual marketing cases of international fashion brands during Milan Design Week to interpret the new hybrid model of visual marketing for Keqiao textile companies and improve the industry competitiveness of Keqiao textile companies. , to help the brand development of Keqiao textile industry. Professor Lorenzo once worked in the architectural office of Italian architectural design master Renzo Piano. Since 2009, he has planned a number of research projects related to fashion retail design and product design for Politecnico di Milano, and has cooperated with domestic and foreign We have teaching cooperation with many well-known colleges and institutions, have planned interior design solutions for international exhibitions many times, and won multiple international design awards.
”The so-called interlaced lines are like mountains. We have been making fabrics for more than 20 years , the focus is always on fabrics. The visual marketing taught by Professor Lorenzo gave me a new direction for product promotion. Whether it is product development or landing display, it is worth learning.” Andy, assistant to the chairman of Zhejiang Shendun Textile Co., Ltd., expressed his feelings Quite deeply, he told reporters that the China International Textile Fabrics and Accessories Expo will be held in Shanghai in August. The company is currently doing preliminary design for the exhibition hall layout, and the professor has given a lot of constructive suggestions. “Visual impact, simplicity and color experience, fabrics need to be integrated with the exhibition hall. Having stories and content can attract consumers more.”
It is understood that “Tiantian Fashion” has carried out a series of fashion activities on a regular basis for six consecutive years, building an “industry + fashion + design + market” A high-quality innovation platform for Keqiao to promote the joint development of fashion creativity and local advantageous and characteristic industries, and create a collaborative innovation in the textile industry that runs through the talent chain, creative chain, and industrial chain. ecosystem has made important contributions.
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