”More than 900 clothing companies and more than 3,000 clothing self-employed businesses gathered in Xucun , producing women’s clothing that accounts for 70% of the Hangzhou Sijiqing market and 40% of the Hangzhou e-commerce platform.” This was held at the Haining Xucun Town Garment Industry Association held a few days ago. At the founding meeting, Zhu Lijiang, Secretary of the Xucun Town Party Committee, introduced a set of data.
Located in Xucun Town outside the east gate of Hangzhou, because of “a “Cloth” has always been a good place for Hangzhou people to buy curtains and other home textile products. In recent years, by undertaking the industrial transfer of Hangzhou’s clothing industry, the industrial structure of this famous cloth art town has undergone a huge change, and it has developed into a clothing industry in just five or six years. The recognizable clothing industrial cluster has formed a new fashion industry pattern in which textile fabrics and clothing and accessories coexist harmoniously.
Industry agglomeration, the elevators going up and down the stairs are the upstream and downstream industries
How close is the relationship between Xu Cun and Hangzhou Sijiqing? Last month, Hangzhou Sijiqing Market held the first fashionable new fabric release show. In addition to local clothing markets and brand companies in Hangzhou, major clothing factory customers in Xucun were also specially invited.
In recent years, with the transfer of local clothing factories in Hangzhou, the distance between Four Seasons Xucun, less than half an hour’s drive from Qingqing, has become the first choice of many clothing companies. “The stores are in Sijiqing and the factories are in Xucun” situations abound. Zhu Lijiang introduced that as of now, more than 8,000 garment companies and nearly 200,000 employees have taken root in Xucun.
Such an industrial foundation gives Xucun the opportunity to build a 100 billion With the confidence of a first-class fashion industry cluster, the Xucun Town Garment Industry Association also came into being. As the president of the Xucun Town Garment Industry Association, Yu Rongshu’s “Five Virtues International” may be the best interpretation of the term “Fashion Industry Cluster” in Xucun. Walking into this park, which is less than one kilometer away from Hangzhou in a straight line, there is a row of ready-to-wear storefronts at the entrance. Behind the glass curtain wall of the building are front-line workers in the garment industry. In Wude International Park, designers, fabric manufacturers, anchors, and store sales work in the same building. The elevator going up and down the stairs is the upstream and downstream of the industry, which is a true reflection of this place.
This industrial layout model greatly reduces upstream and downstream docking The cost of communication. The internal order fairs held every quarter by the park maximize the integrated use of resources, allowing companies to find business at their “doorstep”. According to incomplete statistics, 60% to 70% of the goods of many enterprises in the park can be digested internally at the ordering meeting.
Now, with the establishment of the Xucun Town Garment Industry Association, Wu De International’s “circle of friends” is also further expanding. “I and the members will actively leverage our own resource advantages and strive to create an ‘advanced socialist modern industrial cluster area’ for Xucun and achieve the goal of becoming a world-class ‘Chinese Fashion Industry Center’ at an early date,” Yu Rongshu said.
Innovation leads a silk dress that condenses ten scenes of West Lake
Building a 100-billion-level fashion industry cluster requires not only the realization of industrial clusters, but also the keyword “fashion”.
How to upgrade from making fabrics to making “fashion”? The key link lies in R&D and design, which is inseparable from excellent Talent support. At the Haining Home Textile Fashion Fabric Innovation Center located in Xucun Town, the reporter saw that the ten scenes of the West Lake were concentrated on a beautiful silk dress. He Rong, the design director of the center, said that this is what they Participated in the design and development of the Hangzhou Asian Games Award Ceremony Miss Uniform, “It took three years and no less than eight samples. We made full use of Asian Games colors such as ‘Rainbow Purple’, ‘Laurel Yellow’, ‘Hushan Green’, and used a ‘ The cloud and water lines connect the ten scenes of West Lake. In terms of production, the entire silk fabric is woven in one go using a large faucet loom with 40,000 needles to fully ensure the integrity. ”
This gorgeous Asian Games dress is the latest product of Xu Cun Fabric Art in recent years It is an epitome of actively transforming into the fashion industry. At the Haining Home Textile Fashion Fabric Innovation Center, traditional high-end fabrics such as silk and brocade are made into affordable handicrafts and souvenirs such as notebooks, sachets, and paintings, which are deeply loved by young people. People love it. “For example, this year’s hit TV series “Hurry Up” made “Sun Tzu’s Art of War” popular, so we developed this “Sun Tzu’s Art of War” made of silk pages. “He Rong said.
Haining Home Textile Fashion Fabric Innovation Center was established for the third time In the past few years, a series of achievements have been made in pattern design, fabric innovation, talent exchange, etc., and the clothing and accessories designed have been successfully selected for major events such as the Beijing Winter Olympics and Tokyo Olympics. He Rong revealed that they are currently developing machine-washable silk fabrics , “The existing machine-washable silk fabrics are mainly achieved through coating. We intend to solve this problem from the source of the fabric to better meet the needs of young consumers. ”
Up to now, Xu Cun has gathered more than 1,000 designers Teacher. The “Haining Home Textile Cup China International Home Textile Creative Design Competition” held for 20 consecutive years has become a recognized authoritative competition in the domestic textile and apparel industry. The relevant person in charge of Xucun Town said that in the future, the town will accelerate the fashionable transformation of the home textile industry and High quality development, cultivate a group of textile craftsmen, arts and crafts masters, and industry design talents who embody the spirit of the new era and excellent Chinese culture, further increase investment in innovation and research and development, Achieve continued growth in the number of invention patents, utility model patents, and design patent authorizations.
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