“Tao, Liu, Silk”, the “three-piece set” of Zibo cultural soul, The heat has been rising steadily over the past few days. On July 7, the “Zibo Good Products Enter Thousands of Households·Quick Products and Good Objects Cultural Innovation” event sponsored by the Propaganda Department of the Zibo Municipal Party Committee and Zibo Cultural Industry Center of Shandong Province entered Zhoucun and listened to Silk Enterprises tell different “silk stories”.
Walking on the ancient streets of Zhoucun, the shadow of silk can be seen everywhere . In recent years, Zhoucun silk has once again entered the Chinese people’s horizons, which is not only due to Zhoucun’s long history and profound accumulation as the “Hometown of Silk”, but also based on the city’s continuous promotion of the silk textile industry chain in recent yearsQuality development, adding color to the useful exploration and innovative practice of “Handmade in Shandong·Quality Products in Zibo”.
In the exhibition hall of Zibo Dayanfang Silk Group Co., Ltd., “The Analects of Confucius” ”, “Sun Tzu’s Art of War”, “Dwelling in the Fuchun Mountains” and other silk-printed Chinese studies books and fine Chinese paintings, as well as cultural and creative products such as “People’s Daily”, “Dazhong Daily” and “Zibo Daily” printed with digital electronic printing technology, with exquisite craftsmanship and The colors are exquisite and the art is exquisite, just like the reproduction of the original work. It can be called a silk treasure, making silk cultural and creative products more valuable in terms of brand, collection, craftsmanship, appreciation and humanities.
It is understood that Zibo Dayanfang Silk Group Co., Ltd. insists on digging deeper Silk culture, combining Qilu culture, Liaozhai culture, and ceramic culture, combines the region’s precious historical relics and traditional cultural elements with silk culture, and innovatively develops and produces products that integrate historical culture and modern art, ancient skills and modern weaving and dyeing technology. Silk cultural and creative products. They collaborated with Haidailou Zhongshuge to launch the “co-branded” silk scarves and handkerchiefs, printing the image of Haidailou, Zibo’s new Internet celebrity landmark, on traditional silk products, and became a hot-selling cultural and creative product, deeply loved by tourists from all over the world. Especially loved by young people.
“Currently, our company has launched distinctive products at home and abroad Silk cultural and creative products with regional cultural characteristics, rich artistic charm and high artistic value have formed five series and thousands of varieties of silk artworks, tourism products, artist textiles, ethnic costumes and cultural creative products.” Zibo University Cui Xinchang, deputy general manager of Dyefang Silk Group Co., Ltd., told reporters.
Coincidentally, another silk textile enterprise in Zhoucun – Zibo Kelly Silk Co., Ltd. has devoted itself to the research and development of brocade paintings for many years. This special painting uses the loom as the “pen” and the silk thread as the “ink”. It takes 300 extremely fine silk threads to “draw” a 1 cm wide picture. Showing the charm of traditional culture.
With its tapestry paintings, Kelly Silk has participated in many national-level competitions The products that are personalized based on photos or paintings are also very popular among consumers. Recently, with the help of the brand influence of Zibo Silk, Kelly Silk not only registered the brocade brand “Zijin”, but also undertook the research and development and production tasks of “Tao Liusi” cultural souvenirs, showing strong momentum for cultural empowerment.
Silk weaving’s “The Analects of Confucius”, “Disciple Rules” and “Shenjun” Picture》… In the exhibition hall of Zibo Hairun Silk Development Co., Ltd., these cultural and creative products are exquisite and breathtaking. These products can not only be used for appreciation and collection, but are also very practical.
Zibo Hairun Silk Development Co., Ltd. is a full-industry chain silk group integrating silk weaving, printing and dyeing, clothing, foreign trade, and cultural tourism. In accordance with the principle of “culture as the basis and creativity as the basis” Based on the principle of “core, silk as the carrier and industry as the purpose”, we will increase the research and development, production and sales of silk cultural and creative products. Integrate Chinese traditional culture and regional culture into silk cultural and creative products, and make silk into handicrafts and works of art. We have successfully developed Yuling silk, a special silk for calligraphy and painting. Our own brand “Qi Jin Workshop” series of original zodiac silk scarves, Qi culture silk scarves, century-old commercial port silk scarves, etc. have won various creative design competition awards and are very popular among consumers.
“We strive to dig into the rich silk culture and combine fashion silk, Healthy silk, cultural silk, creative silk and green silk are the main directions of development, and we strive to improve social and economic benefits. “Zhou Rongshu, manager of Zibo Hairun Silk Cultural Products Department, is full of confidence in the future.
In addition, the “1960 Seth Innovation Center Project” implemented by Hairun Silk is based on Shandong Light Industry Vocational College, 1960 Silk Cultural Creative Park and Zibo Textile and Clothing Public Training Base, and the Silk Museum is being renovated and renovated in a continuous manner. , college student works exhibition center, entrepreneurial design center and other venues, forming an education, culture and tourism complex, attracting tourists to understand traditional silk culture, fashion and creative culture, achieving close integration of culture and tourism, docking with the dynamic and fashionable new Zibo, and better serving Talent cultivation, injecting new momentum into the innovative development of Zibo City.
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