There are more than 1,200 companies (enterprises) that trade sweaters, and Taobao self-employed households There are more than 6,000 stores. In 2022, the total transaction volume of e-commerce will be nearly 5 billion yuan, accounting for the largest share of sweater exports70% of the business volume, and the annual foreign trade export delivery value reaches more than 1 billion yuan… A series of data demonstrate that Honghe, the “famous sweater town in China”, has achieved remarkable results through industrial optimization and digital transformation in recent years.
In order to strengthen the interaction between supply and demand and enhance the popularity of Honghe sweaters at home and abroad The competitiveness and influence, on August 8, the 2023 12th China (Honghe) Sweater Culture Festival with the theme of “Digital Empowerment·Shirts Traveling the World” was held in Honghe Town, Xiuzhou District, Jiaxing City, Zhejiang Province Grand opening.
This event is sponsored by ChinaTextile Industry Federation guidance, China Textile Industry Federation Circulation Branch, China Textile Industry Federation Industrial Clusters Working Committee, China Wool Textile Industry The event is hosted by the Association and Xiuzhou District People’s Government, and organized by the Honghe Town People’s Government, Jiaxing Sweater City Investment and Development Co., Ltd., and Honghe Sweater Chamber of Commerce.
Adhere to characteristics and become the core of industrial development
As one of the 2023 Textile and Apparel “Excellent Supply to Promote Upgrading” series of activities of the Ministry of Commerce and the Ministry of Industry and Information Technology, this The China (Honghe) Sweater Cultural Festival focuses on the new requirements of new consumer demands on the industrial circulation field, and explores effective ways to efficiently link the upstream and downstream of the sweater industry chain and improve the high-quality supply of the sweater industry.
Despite the slowdown in world economic growth and weakening international market demand, Amid the multiple pressures of increased uncertainty, my country’s textile industry has relied on system advantages this year to move forward in recovery and stabilize under pressure, demonstrating strong resilience and vitality. Xia Lingmin, Secretary-General of the China Textile and Apparel Federation and Chairman of the Circulation Branch of China Textile Federation, while fully affirming the development of Honghe sweater industry in recent years, said that in the future, the industrial development of Honghe must adhere to the characteristic development and unswervingly. Honghe sweaters are a characteristic industry formed by the unremitting efforts of several generations, and the influence of regional brands is world-renowned; secondly, we must adhere to the unswerving brand development and continue to create new products Research and develop design, improve product quality, and improve the overall level of the brand; third, we must persist in digital and intelligent development and remain unwavering in the new wave of technological revolution. Not to be left behind, promote small and medium-sized enterprises to move towards the middle and high end of the value chain; fourth, we must persist in green development; at the same time, we must strengthen regional coordination and industrial cooperation to achieve common development.
Xu Mingyang, Secretary of the Xiuzhou District Committee of Jiaxing City, also said that Hong He The town will seize the new opportunities brought by Jiaxing’s airport economic development to the sweater industry, actively explore new directions and new paths for industrial development, and continue to expand its influence in the national textile and garment industry and its visibility and reputation in the international market. , while gathering the superior resources of wool spinning, promoting the improvement of the sweater industry cluster development model and the digital transformation of the entire industry, and achieving high quality development.
According to Tao Chunming, Secretary of the Party Committee of Honghe Town, China (Honghe Town) The Honghe Sweater Festival is a brand event of the Honghe sweater industry. It has been held for 12 consecutive years and has become a vane leading the fashion trend, a booster for industrial prosperity and development, and a government-enterprise cooperatione-space: normal; background-color: rgb(255, 255, 255);”> Ren Xingzhou, former director of the Institute of Market Economy of the Development Research Center of the State Council, combined with the current macro situation and industry development, discussed the opportunities and opportunities facing the current development of the real economy. She expressed her opinion on the challenge. She believes that since the beginning of this year, under the combined effect of a series of policy adjustments by the Party Central Committee and the State Council to stabilize the economy, expand domestic demand, and prevent epidemics, the “triple pressures” have been alleviated to a certain extent, and the domestic economy has generally shown a recovery trend. , the development of the real economy is facing new opportunities. She also pointed out that in the recovery and development of the real economy, it will also encounter new challenges such as the foundation for economic recovery is still not solid, domestic demand is insufficient, the external environment is complex and severe, and the industrial chain and supply chain still need to be repaired. . In this regard, the Political Bureau meeting of the Central Committee formulated comprehensive policy arrangements to do a good job in economic work in the second half of the year and promote the healthy operation of the national economy. Various departments have launched a combination of measures to strive to support the development of the real economy more accurately and pragmatically, which will definitely have a positive impact on the textile and garment industry. play an important role in promoting the recovery and development.
China region Chen Yaoze, vice president and secretary-general of the Economic Society, researcher and professor at the Institute of Industrial Economics of the Chinese Academy of Social Sciences, said that only through coordinated efforts can the regional competitive advantage be enhanced. Honghe’s sweater industry, as a traditional manufacturing industry, is facing a shift from manufacturing to ” The transformation of “intelligent manufacturing” is inevitable, and there is huge room for improvement in the foreign trade market, original design, brand development and other aspects. In the future, we hope that Honghe will prioritize problems based on actual conditions, identify the right points of effort and focus, and through various aspects of the industrial chain Regional coordination of links, supporting institutions, innovation chains, etc., to achieve high-quality development of the industry.
Zhang Zhihong, a researcher at the China Urban Airport Economic Research Center and a professor at the Civil Aviation School of Zhengzhou Aviation Industry Management Institute, provided valuable opinions and suggestions on the development of the Honghe sweater industry in the context of airport economic development.
Deputy Director and Level 2 Researcher, Textile Division, Consumer Products Department, Ministry of Industry and Information Technology Based on the actual situation of Honghe, Zongruilong suggested that Honghe strengthen publicity and guidance, strengthen regional brand building, and develop into a professional, green, and characteristic world-class industrial cluster.
Textile and apparel professional market leaders from all over the country provided suggestions. Provide suggestions for Honghe’s industrial development. It is understood that on April 14 this year, the Jiaxing global aviation logistics hub project started construction. After the project is completed, it will vigorously promote the development of Jiaxing’s airport economy and effectively promote the improvement of the city’s energy level. Under the influence of Jiaxing’s airport economy, Honghe’s traditional sweater industry will usher in an upgrade, and the Honghe sweater brand will further move towards the international stage.
Design leads the industry, and fashion changes life. The Sweater Festival also held the award ceremony of the first “Honghe Cup” Sweater Design Competition and conducted an on-site work show. Through the holding of the sweater design competition, Honghe Town continues to guide key sweater enterprises to target the mid-to-high end of the textile industry value chain, pay attention to technology research and development, fashion creativity, brand marketing, and strengthen popular trends research, enhance the original design strength of products, and provide strong support for the transformation and upgrading of the sweater industry and the development of independent brands.
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