From large-scale mass production to creative design and technological innovation, the rapid transformation of the textile industry Upgrading is changing the market structure, and the rise of mid-to-high-end demand also requires textile companies to increase R&D investment, expand design teams, and improve technical levels. Keqiao Textile has always been known for its huge industrial scale and market share. Nowadays, relying on the advantages of “industry + market”, Keqiao Textile Enterprises is continuously developing towards quality and high-end, and is committed to creating unique products and brands.
As a brand manager for ten years, Jingwei Master Han Yanna graduated She majored in fashion design and engineering at Donghua University and is currently pursuing a doctorate degree at Zhejiang University. Her professional background has given her a diversified vision and a profound and broad understanding of cutting-edge technology and avant-garde fashion in the textile industry. On August 8, Han Yanna participated in the 2023 Keqiao Daily Fashion – Design Masters Entering Fabric Enterprises special exchange event, and visited Shaoxing Taitai Textile Co., Ltd. , Shaoxing Keqiao Shurun Textile Co., Ltd. and Shaoxing Luwen Textile Co., Ltd. are three Keqiao textile fabric companies. Through the exchange of popular product technologies, consumer demands and marketing models, both designers and enterprises have a more comprehensive and profound understanding of the dynamic market environment, laying a good foundation for future product development and collaborative cooperation.
In this visit, Han Yanna reviewed the product performance of the three companies There is strong interest, especially in special fabric varieties such as multi-material interwoven fabrics, large and small jacquard products, double-sided cross-patterned double-dyed fabrics. In terms of future brand releases and sample customization, both companies and designers have expressed a strong willingness to cooperate.
Serving niche consumers and creating a differentiated track
“One of my recent topics is the cultural inheritance of traditional clothing. The current national The rise of fashion has become one of the mainstream trends. I mainly design some national style clothing suitable for young people aged 20 to 40 years old. At present, many small and beautiful brands in Jiangsu and Zhejiang, especially in Keqiao area, have entered the public eye. Good service Satisfying the differentiated needs of niche consumers is an effective means for companies to achieve new results.” Han Yanna said that research topics in textile science should be closely integrated with industry, taking into account the needs for the transformation and implementation of results.
During this visit to the company, Han Yanna mainly wanted to find cotton and linen silk Made mainly of natural ingredients such as wool, it is suitable for jacquard or printed fabrics for national style clothing. In addition to the many natural fabrics she is interested in, Keqiao Textile Enterprises has launched new materials such as environmentally friendly fibers. span>Blended fabrics have excellent performance and can replace natural fabrics to a certain extent. Han Yanna spoke highly of the distinctive development results of the three Keqiao textile companies, and also gave different development suggestions based on the characteristics of the companies. Han Yanna said, “The pattern design of corporate fabrics can inspire designers’ design inspiration. Taitai Textile’s multi-material interwoven fabrics have the feel of silk and the breathability of linen.” In addition, various products of Shurun Textile She was also deeply impressed by the jacquard-like products and the double-layer yarn-dyed fabrics of Luwen textile with different patterns and colors on both sides.
Change the innovation logic and adapt to the new market needs
���“Our products are mainly intertwined blended fabrics. The blended fabrics of acetate, Tencel, rayon, modal and other degradable materials and polyester simultaneously meet the current needs The rising awareness of green environmental protection in the consumer market and the demand for comfortable wearing, durable, easy care, and high cost performance.” Zeng Qixiang, general manager of Shaoxing Taitai Textile Co., Ltd., said that the cost of silk products is rising, and blended fabrics with silk properties The market acceptance of the product will further increase. Taitai Textile’s differentiated development strategy is based on market feedback and combined with fashion trends to introduce new products using the same raw materials with different organizational structures. “The main consumer groups are iterating. The new generation of consumers pays attention to fabric ingredients and environmental responsibility. This is not only a challenge to the industry, but also a good opportunity for outstanding companies to emerge.” Han Yanna selected the company’s eight fabrics. Both parties said that in the future Will continue to cooperate in depth.
”We specialize in mid-to-high-end products woven with rayon and tencel. Jacquard fabrics have novel patterns and sufficient stock.” Yu Xiaoyan, general manager of Shaoxing Keqiao Shurun Textile Co., Ltd., said that the company used to focus on foreign trade business and is currently transforming to focus on the domestic market. Shurun Textile currently supplies more to secondary market dealers and is actively developing online business. It hopes to increase the visibility of its products among its customer groups by supplying directly to garment factories. Yu Xiaoyan said she was very happy to participate in this event. She believed that the event provided more channels for companies to display and promote their products, and at the same time exchanged the latest trends in the industry, which benefited the company a lot. Han Yanna mentioned that she is very interested in the jacquard surface of Shurun Textile and plans to use the company’s fabrics in the clothing for the brand launch show in the second half of the year.
”When supplying goods to big brands, the account period is given The pressure on fabric companies is relatively high. In the current market environment, stable cash flow is critical to the operation of the company, so we need to control inventory and quickly realize production capacity.” said Lai Wenwu, chairman of Shaoxing Luwen Textile Co., Ltd. , the company’s fabrics are mostly made of cotton, cotton and linen, rayon, rayon, and polylactic acid. Through original fabric design and strict control of raw materials, it has achieved good results in the casual wear market for Southeast Asia and the Middle East. . For the domestic market, companies are also trying the new Internet+ model of live streaming to deliver goods. Han Yanna believes that promoting corporate fabrics and building awareness through high-quality clothing is an efficient advertising method. “Fabric companies can start to try the live broadcast business with one-size-fits-all clothing, explore market demand with a loose and simple style, and gradually target marketable groups with specialized styles to accumulate market reputation.” Han Yanna chose a variety of jacquard fabrics at Luwen Textile. At the same time, in response to the company’s clothing design needs, the two parties agreed to further discuss cooperation matters such as sample clothing design.
In this event, Master Jingwei focuses on national fashion clothing, live broadcast promotion, etc. Industry hotspots, put forward practical suggestions for the differentiated development and online marketing business of the visited companies, and emphasized the important value of industry exchanges and industry-university interaction. Only by allowing new technologies and new designs to achieve commercial transformation can they ultimately feed back innovation. Achieve a virtuous cycle. Keqiao textile enterprises should seize the opportunity of the era of industrial upgrading, make bold attempts at fashion innovation and technological breakthroughs in fabric development, break through the original market barriers, serve more types of people, and create better benefits.
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