Recently, the 2023 China Fabric Star Review Meeting and Well-known Clothing Brand Demand Matchmaking Exchange Meeting Held in Keqiao, there are more than 200 participating companies, more than a thousand high-end quality fabrics, well-known domestic brands… From the textile source to the brand terminal, what kind of development signal will this event linking the textile city Keqiao release?
Activity from ChinaTextile Industry Federation guided, “Textile and Garment Weekly” magazine and Zhejiang China Textile City Group Co., Ltd. jointly sponsored With the theme of “Enterprise Development Collaboration to Create the Future”, we will go deep into the textile industrial cluster area, enter the first-line textile professional market, and integrate the brand effect of “Fabric Star” with China’s light The combination of the strong industrial foundation of Textile City will jointly promote the high-quality development of the industry and help the construction of a modern textile industrial system.
Competition links into the market to create new competitive advantages
Since the first China Fabric Star Review Meeting was held in 2011, we have witnessed the development of Chinese textile and apparel With the rapid development of the industry for more than 10 years, this review meeting is guided by brand development and innovation ability is the core evaluation criterion. The 8 authoritative judges adopt a fair and impartial attitude and comprehensively consider the practicality, popularity, craftsmanship and marketability of the product. As well as sustainability and innovation, three major awards of gold, silver and bronze were selected, as well as the Best Innovation and Development Award, the Best Pattern Creativity Award, the Best Fashion Style Award, the Best Market Value Award, and the Best Corporate Service Award. , the review results will be announced during the Shanghai exhibition on August 28, and the 2023 China Fabric Star Trend Report will be released at the same time.
This event brings together many outstanding companies across the country, including Keqiao. Enterprises account for 30%. Environmental protection, comfortable, warm, windproof, water conductive, antibacterial, conductive… These new functional, green and high-end fabrics are exactly This review will convey the new trends. Huang Haiyan, purchasing director of Ningbo Boyang Garment Group Co., Ltd., has been a judge for many years. She said that in the context of fierce competition in fabric supply, diversified popular styles have created new growth points in market demand and opened up a new track for product design and research and development. Fabric companies need to keep up with market trends and achieve innovative development through creative design, product iteration, and brand upgrades. “Many new trend elements and technologies have been incorporated into the participating fabrics this year. The speed of enterprises advancing with the times and iterative innovation is impressive.” Huang Haiyan said.
Fabrics integrate with the new connotation of brand extension activities
China Fabric Star Review Meeting also held a well-known clothing brand docking and exchange meeting, Eve A total of 17 high-quality clothing companies across the country, including LiLy, Septwolves, Jinba Men’s Wear, LiLy, Tangshi, and Huafang Co., Ltd., have accurately connected with nearly a hundred fabric companies in Keqiao, opening up the upstream and downstream blockages and difficulties in the supply chain, and building a platform for both purchasers and suppliers. “One-stop” bridge for convenient cooperation.
There was a strong business atmosphere at the matchmaking conference, and major brands were interested in Keqiao The fabric gets rave reviews. “We have had preliminary communication with nearly 30 companies, and will follow up with in-depth docking based on development needs.” said Yao Jiabin, purchasing manager of the digital printing department of “Xiyin”.
“Our brand suppliers are relatively concentrated and product differentiation is relatively lacking. At this matchmaking meeting, we selected many special products, which are just a supplement. ” said Dong Mingtai, Purchasing Manager of Hangzhou Runxian Clothing Co., Ltd.
The business owners who participated in the matchmaking meeting were very enthusiastic and took the initiative to target target customers. “Jianer Textile” located in the North Market is an enterprise integrating R&D, design and production. Salesperson Deng Hong told reporters that it has already received many customers. Brand, we will start adjusting samples immediately. She was full of praise for the format at the event where clothing brands set up stalls and fabric companies came to recommend products.
Since the beginning of this year, China Textile City Group has launched the 2023 “Cloth Traveling World” series of activities, and regularly holds new product and fashion product launch conferences, Long-term city matchmaking meetings, etc. , go hand in hand online and offline, and work hand in hand to prosper Shanglong City. The 2023 China Fabric Star Review Conference and the China Textile City will combine forces and rely on resource advantages to fully empower Keqiao textile industry enterprises with high quality development, and concentrate on writing a new chapter in the “International Textile Capital, Hangshao Star City” of Chinese modernization.
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