Since last year, the demand for my country’s textiles and clothing in European and American countries has shown a significant decline. Next, Australia, as a representative of emerging markets, has become the highlight of my country’s textile and apparel market exports. According to statistics from the General Administration of Customs, in 2022, my country’s textile and apparel exports to Australia were US$7.8 billion, a year-on-year increase of 14.45%. From January to May this year, my country’s textile and clothing exports to Australia were US$3.239 billion, a year-on-year increase of 5.77%. In addition, in the first quarter of this year, Australian clothing, apparel and footwear store retail sales totaled 8.88 billion Australian dollars, a year-on-year increase of 8.8%.
Australia is a member of RCEP, and my country’s textile and clothing exports to Australia have Enjoy zero tariff. Stable and mutually beneficial economic and trade relations and increased trade convenience have made the Australian market attract more and more Chinese textile export companies looking for development space with its unique advantages.
The 2023 Australian China Textile and Clothing Apparel Exhibition held in July Last year, a reporter from China Textile News learned that the reduction in orders caused by weak consumption in the European and American markets has prompted my country’s foreign trade companies to actively go overseas and explore emerging markets by participating in overseas exhibitions to win new customers and new orders. At the same time, the Australian market has a higher affordability for product prices. Compared with the European and American markets, the “small but sophisticated” market characteristics are prominent. Exhibitors generally reported that although the country’s orders are in small batches, the profit margins are generally better than With orders from Europe and the United States, coupled with the lack of domestic textile and apparel manufacturers, related products mainly rely on imports, and an open attitude towards my country’s textile and apparel imports, Australia has gradually become a my country’s foreign trade companies explore “potential stocks” in emerging markets.
After understanding the Australian consumer environment and market characteristics, for my country’s foreign trade companies are also quite confident in deeply cultivating the “fertile soil” of Australia.
”Although the order volume in the Australian market is small, it pays great attention to quality products , which has higher requirements on product technology and quality.” Shen Haiyuan, business manager of Jiaxing Diyang Textile Co., Ltd., said that although the cost for customers to purchase Chinese products is higher than that of Southeast Asian countries Some, but there is no doubt that Chinese products have advantages in complex processes and stable product quality, so Australian buyers are more willing to purchase Chinese products.
In addition to the requirements for craftsmanship, Australian buyers are increasingly More and more emphasis is placed on the ability of companies receiving orders to respond quickly. “The Australian textile and apparel market promotes fast fashion products. The delivery time required by buyers is generally only 10 to 20 days. Order-receiving companies must have strong market adaptability and rapid response capabilities. Looking at the world, Chinese textile companies The ability to react quickly has a leading advantage,” Shen Haiyuan said.
In terms of style development and style design, Chinese companies have also chosen “Do what you like.” At the 2023 Australia China Textile and Apparel Exhibition, in response to the consumption preferences of Australian consumers, Beijing Hongbit Clothing Co., Ltd. exhibited various types of casual clothing that were simple, fashionable, comfortable and natural, and Guangzhou Anmeiji Group displayed a variety of Shaping underwear, swimwear, yoga sportswear and other products. The group has a 30,000-square-meter production base and a 20-person R&D team that designs women’s underwear and clothing that combines functional materials with ergonomic design. It can provide professional OEM and ODM services for Australian clothing brands. Guangzhou Muyao Clothing Co., Ltd. exhibited a variety of creative children’s clothing products. “Through participation in the exhibition, we have established close ties with Australia andAustralian designer brand companies had in-depth exchanges and gained a better understanding of the local children’s clothing market, which also clarified the direction for the company’s future product design and production. “Liang Anda, the person in charge of Guangzhou Muyao Clothing Co., Ltd., said that this exhibition has added confidence to the company to explore the Australian market.
”In addition to the product itself, the supporting services we provide are becoming more and more complete in order to maintain customer relationships. “The person in charge of Beijing Hongbit Clothing Co., Ltd. said that Australia advocates nature and has a slow pace of life, and has considerable consumption potential in the field of sports and leisure clothing. In order to maintain customers, the company currently has established a marketing center for Australia and New Zealand, The Beijing operation center and Fujian and Ningbo production centers operate a business model that has long-term and close cooperation with world-renowned clothing brands and retailers. Its products include various swimwear, surfing clothing, yoga clothing, functional sportswear, T-shirts, and pants. and outdoor casual wear, etc., high-quality products have been recognized by emerging markets such as Australia and New Zealand.
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