2024 Spring and Summer Shanghai Fashion Week on October 8 The curtain opens, opening the exclusive moment of “vital interconnection” in Shanghai, the fashion capital. On the morning of October 9, the “Shanghai International Fashion Design Service Center’s “New Three-Year Action Plan” Press Conference and the Three-Year Strategic Cooperation Signing Ceremony between Shanghai World Trade Mall and DADASHOW” were grandly held in Shanghai World Trade Mall. More than 50 designers, representatives of clothing brands, and textile and accessories companies participated, and more than 40 media were invited to attend to witness the important moment of the launch of the Shanghai International Fashion Design Service Center’s “New Three-Year Action Plan.”
Seize the opportunity to reach new goals
December 2022, Shanghai Economy The “Shanghai Fashion Consumer Goods Industry High Quality Development Action Plan (2022-2025)” issued by the Information Technology Commission and others proposes that “by 2025, establish Shanghai as a leading Fashion and trend-defining ‘fashion capital’ status, create a trillion-level consumer market for fashion consumer goods with a demonstration and leading role, launch a number of leading famous enterprises and famous products, form a number of integrated consumption scenarios, and lay out a number of exemplary industry names The park will gather a group of international fashion talents to make Shanghai a new development goal of becoming a fashion production place, a trend gathering place, a source of innovation, and a leading place for consumption.”
Shanghai World Trade Mall, as a focus on fashion It is a global trade professional service platform for the industry, a large-scale exhibition and trade carrier in the Hongqiao Fashion Creative Industry Cluster, and also an operating carrier for the “Shanghai International Fashion Design Service Center” listed by the Shanghai Economic and Information Commission and the Changning District Government. It is pursuing new development goals in Shanghai. There is no shirking responsibility on the road. Zhu Chen, general manager of Shanghai World Trade Mall, emphasized when sharing the “New Three-Year Action Plan”: “Over the years, with the strategic guidance and strong support of the Shanghai Municipal and Changning District Governments, World Trade Mall, as the initiator of the Hongqiao Fashion Creative Industry Alliance, Actively promote various domestic and foreign fashion element resources
Gathering, an international exhibition and trade platform has been gradually built to gather more than 600 domestic and foreign high-quality enterprises in the fashion industry (involving clothing, fabrics, accessories, gifts and home products, etc.), which also includes a number of innovative customizations The design studio and the research and development and production of fabric accessories companies have become an important industry gathering platform in the Hongqiao Fashion Creative Industry Cluster. In 2023, when China’s fashion development history is facing a milestone in a major change that has not been seen in a century, Shanghai International Fashion Design will be released The Service Center’s “New Three-Year Action Plan” is the beginning of a new batch of fashion design brands in the new era, and it is also the beginning of a new chapter!”
At the same time, Mr. Zhu also pointed out that next, the World Trade Center will build a nest to attract Phoenix, with the “fashion industry” As the key foothold, with “creating brands”, “wearing good clothes”, “supply chain” and “digital consumption” as development goals, we will give full play to the advantages of WTO industrial agglomeration, constantly optimize service functions, and build a Shanghai fashion industry exchange and mutual learning , integrated innovation, and win-win ecological situation among peers; actively promote the transformation of small and medium-sized enterprises and independent designer studios from product economy to brand economy, and support the innovation of marketing models and independent brands.
Assistant to the General Manager of Shanghai World Trade Mall Business Director Yang Yan also gave an outlook on the future upgraded version of the “Shanghai International Fashion Design Service Center” during the media interview: “We look forward to cultivating a new three-year action plan on the basis of further optimizing the fashion industry ecology. A batch of fashion design productsTong Danxia, chief editor of the Retail Brand Division, Yu Xidong, founder of Hangzhou Xintu/fashion supply chain expert, Huang Haiqiao, professor at Beijing Institute of Fashion Technology/director of Beijing Fashion Industry Digital Engineering Technology Research Center/garment industry intelligence expert, deputy secretary-general/industry of China Garment Industry Association Li Xin, director of the department, founder of the fashion communication platform – The Secret Behind Fashion/Chinese Fashion Person of the Year/Senior Media Engineer/Deputy Secretary-General of Shanghai Garment Industry Association Liu Peifang, was invited to be the first batch of mentors and will use their respective expertise to provide independent designers with , small and medium-sized enterprises and brands in the fashion industry provide innovative and pragmatic services. Zhu Hong, deputy director of the Changning District Commerce Commission, and Zhu Chen, general manager of Shanghai World Trade Mall, awarded certificates to them one by one, and were full of expectations for the future of the first batch of powerful instructors to land in the upgraded Shanghai International Fashion Design Service Center.
Communication Power Mentor Fashion Communication Platform- Liu Peifang, founder of The Secret Behind Fashion/Chinese Fashion Person of the Year/Senior Media Engineer/Deputy Secretary-General of Shanghai Garment Industry Association, said in an interview with the media: “China’s start-up designers can’t just immerse themselves in design, they need to find ways to let others know you. , remember you, create and spread your identity, DNA, and personality, so that others have a reason to choose you, so that you will not be lost to everyone.”
Commodity power tutor industry invisible big shot / brand big commodity strategy training institution – Founder of Feili Shangxue In an interview with the media, Peng Feili lamented: “Looking internationally, there are many excellent designer brands that have both design, size and influence. While designers are designing well, they must also pay attention to whether the clothes can be sold. Whether it has commodity power. As a commodity power instructor, I will work with the World Trade Center to upgrade the content of the Shanghai International Fashion Design Service Center, provide support for designer brands through some course sharing, and help outstanding designer brands increase their influence.”
Shanghai International Fashion Design Service Center “New Three-Year Action Plan” ”, which is in line with the development needs of China’s fashion industry, the distribution of business formats in Shanghai’s urban development, and the actual needs of Chinese and foreign start-up brand companies. With the successful holding of the Shanghai International Fashion Design Service Center’s “New Three-Year Action Plan” press conference and the three-year strategic cooperation signing ceremony between Shanghai World Trade Mall and DADASHOW, we will officially usher in a new chapter in the new World Trade Center. start!
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