Cultivating and developing advanced manufacturing clusters is to enhance regional competition One of the important ways of power. In November last year, the Ministry of Industry and Information Technology announced the list of winners of the third round of advanced manufacturing cluster finals. High-end textile clusters in Suzhou, Wuxi, and Nantong, whose textile industry accounts for nearly 70% of the province’s total, were selected as the only national-level textile clusters in the country. Advanced manufacturing cluster.
Recently, Su Xitong National High-end Textile Advanced The Manufacturing Cluster Innovation and Development Conference, the Province’s High-end Textile Cluster Key Entrepreneurs Roundtable, and the 16th Global Textile and Apparel Supply Chain Conference were simultaneously held in Shengze Town, Wujiang District, Suzhou City. Representatives from government, enterprises, academics and businessmen gathered at the “Silk Textile” Capital”, jointly focusing on how high-end textile clusters can move toward “world-class” and lead the transformation and upgrading of major textile and garment provinces.
Looking for “opportunity in crisis” ”
The textile and clothing industry is the key industry in Jiangsu Province Traditional advantageous industries and important people’s livelihood industries. From January to August this year, the province’s textile industry achieved operating income of 623.44 billion yuan, a year-on-year increase of 0.9%. The growth rate was 5.2 percentage points higher than that of the country, accounting for more than 1/5 of the country’s total.
Despite its large size, the textile The apparel industry is a typical resource- and labor-intensive industry. It has long been at the mid- to low-end of the manufacturing industry, with a high degree of product homogeneity and fierce industry competition. “Jiangsu’s textile industry has leading advantages in the country in terms of total scale, completeness of the industrial chain, and number of leading enterprises. However, compared with the current volume, the province’s textile and clothing brand construction and regional brand industrialization are still lacking.” The province’s high-end textiles Experts from the Cluster Brand Clothing and Home Textile Industry Chain Special Committee believe that the outstanding performance lies in the fact that there are few world-class well-known brands, and the brand added value and international influence are not high enough.
And this is the room for improvement location. Experts said that the textile and apparel manufacturing industry has a long brand value chain, strong resource integration, and many jobs. These attributes also make high-end textiles a key area and breakthrough for Jiangsu to build a world-class industrial cluster.
In recent years, the cost of raw materials has increased, The combination of multiple pressures such as increasing environmental protection requirements and a complex international environment has forced the textile industry to accelerate its transformation and upgrading, seeking “opportunities” amid “crisis”.
The person in charge of a textile company told reporters From the perspective of raw materials, in the first half of the year, the domestic cotton market showed an overall upward trend. In addition, this year’s cotton production is expected to be low, which stimulated the supply side to raise prices, and cotton prices “remain high”; on the other hand, the international market resistance increased, the domestic market Unbalanced demand, abnormal involution of conventional textile varieties, and lower commodity prices, “‘one rise and one fall'”, leading to further increase in pressure on enterprises.”
“Our main products are yarn and cloth. Since this year, we have adjusted our business decisions, strengthened domestic and foreign market development, and opened all production capacity. As a result, the extra high-count round-neck T-shirt has become a popular summer fashion item. At the same time, special products such as natural fiber, linen blend, and spun silk blend have been launched, and the operating income has been the same.b(70, 70, 70); font-family: 宋体, Arial, sans-serif; font-size: 14px; line-height: 25px; white-space: normal; text-align: left; background-color: rgb (255, 255, 255);”>In addition to developing the online market, we must also look globally and open up overseas emerging markets.
A few years ago, Bosideng cut off redundant products, returned to the main channel of down jackets, implemented a “high-end” strategy, and once again led the down jacket fashion in just a few years. But this did not satisfy Bosideng.
“We are now ‘above mid-range, but not yet full of high-end’. “Wang Chenhua, Vice President of Bosideng Group, said frankly that Bosideng can compete with international first-tier brands in China, but the brand has not yet made a breakthrough in internationalization. He hopes that government departments will provide greater targeted policy support in terms of brand innovation and market expansion, and support the brand. Provide professional support and guidance in participating in exhibitions, promoting overseas brands, selecting international awards, developing cross-border e-commerce, building overseas warehouses, etc.
“We must give full play to the advantages of clusters, cultivate the strong with strength, and go to sea as a team. “As an expert of the province’s high-end textile cluster brand clothing and home textile industry chain special committee, Tao Yongying bluntly said that the current pain point of Nantong’s home textile and even the province’s home textile industry is that it is “big but not strong”. Compared with the current size, each industrial chain , there are not many well-known brands and champion companies in each link. She suggested establishing an “International Home Textile Industry Chain Champions Alliance” to join forces and synergize to create more internationally leading and globally competitive companies in market segments. Category and brand.
“We study situation, clarifying ideas, and determined the goal of promoting the internationalization of the industrial chain and accelerating the global industrial layout with the support of the “One Belt and One Road” initiative. Xin Yongfeng, deputy director of the Wuxi Municipal Bureau of Industry and Information Technology, said that the city fully supports textile companies in accelerating the global deployment of manufacturing capacity and high-end resources, promoting high-level external cooperation in the industrial chain and supply chain, and allowing high-quality brands to “go global” and expand globally. Market influence.
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