“When it comes to the textile industry, many people still stay at On the old impression of sunset industry, low added value, and low technological content, in fact, ‘technology, fashion, and green’ have already become the new labels of China’s textile industry. In the process of integrating into the joint construction of the ‘Belt and Road’, innovation allows us to We have more confidence to “sail to the sea”, and the joint construction of the “Belt and Road” will surely become wider and wider.” Liu Zibin, chairman of Lutai Textile Co., Ltd., is full of confidence in the company’s “going out”.
In jointly building the “Belt and Road” Against this background, Zibo City actively integrates into the joint construction of the “Belt and Road Initiative” and continues to expand its opening to the outside world. It has launched the first batch of Eurasian trains, built Zibo Inland Port and Shandong International Port, and other measures, forming a multi-point linkage open platform matrix. The superposition of various policy advantages of free trade zones, comprehensive bonded zones, development zones, and cross-border e-commerce comprehensive pilot zones has provided important support, favorable conditions, and a broad stage for Zibo private enterprises to accelerate their integration into the joint construction of the “Belt and Road”. As a century-old industrial city, Zibo has become a new force in the high-quality construction of the “One Belt, One Road” initiative.
Lu Thai Textile Co., Ltd. as It is currently the world’s largest manufacturer of high-end yarn-dyed fabrics and a manufacturer of international first-line brand shirts. It has ranked first in the main business revenue of China’s yarn-dyed fabric industry for many years. In order to actively respond to the joint construction of the “Belt and Road” initiative, the company has deployed its “going out” strategy in advance and has established 17 holding subsidiaries, 3 offices and more than 40 production plants in 8 countries including China, Italy, and Vietnam. .
As a traditional industry, textiles must To break through the fierce competition in the international market, the “innovation code” that promotes high-quality development is indispensable. At the China International Silk Expo held in June this year, as the only company representing Shandong, Zhang Xiaoguang, general manager of Zibo Dyeingfang Silk Group Co., Ltd., showed consumers at home and abroad a selection of traditional Chinese auspicious patterns combined with international fashion trends. , independently developed and originally developed national style and trendy silk scarves and other series of hand-made products.
Zhang Xiaoguang told reporters that Dayanfang Group Drawing on domestic and foreign fashion elements, using traditional handwork and modern high-tech digital double-sided printing technology on classic silk twill fabrics, this series of handmade products have been favored by merchants at home and abroad as soon as they were unveiled. In fact, as early as three years ago, Dyeingfang innovated a business model that combined online and offline operations, and tried to gain a place in overseas markets on e-commerce platforms such as Alibaba International Station and Made in China.
“Ingenuity” remains unchanged, innovation Continuously, the fire of traditional industries continues to grow.
During the sales process, Dyeingfang developed a series of new products based on the consumption habits, cultural customs and consumer demands of different ethnic groups in the international market, using black, original white, royal blue and other colors that are rarely used in China. The market has been widely praised and the market share continues to increase. At present, the customer base of Dadianfang Group’s silk products is spread over more than 50 countries and regions, and self-operated export earnings account for nearly 50% of all sales revenue.
The textile industry is important for economic development support. In recent years, Zibo City has regarded the textile industry as an important part of industrial transformation and upgrading.� direction, seize the major opportunities in the construction of the province’s green, low-carbon and high-quality development pioneer areas, accelerate the transformation and upgrading of traditional industries such as silk textiles, and plan and build a silk textile industry demonstration park with high standards, with the emergence of Dyeingfang, Hairun, and Feishi A number of national and provincial individual champion enterprises, demonstration enterprises and “time-honored” brands, such as , Hengli, etc., have formed a complete industrial chain integrating education, scientific research, weaving, printing and dyeing, domestic and foreign sales, etc., with more than 70 categories of products, 2 With more than 10,000 varieties of designs and colors, the development of the textile industry is full of vitality.
Zibo Customs data shows that Zibo City The scale of textile and clothing exports to countries jointly building the “Belt and Road” will increase from 4.67 billion yuan in 2013 to 6.02 billion yuan in 2022, with an average annual growth rate of 2.9%. From January to September this year, Zibo exported 3.03 billion yuan of textiles and clothing to co-building countries, accounting for 58.1% of the city’s textile and clothing export market share.
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