Nanchong Jialing has a long history of mulberry industry development and is the “Hometown of Mulberry Tea in China” and “Hometown of Silk Quilts in China”. In recent years, Jialing District has persisted in building bases, processing, creating brands, strengthening science and technology, and promoting collection. It has continued to build parks, develop characteristic industries, and extend industrial chains, and has developed a brand-new economic “mulberry” way.
First, innovate the development concept of mulberry industry. Adhere to the structural reform of the agricultural supply side, put forward the new mulberry industry development concept of “establishing mulberry as an industry and diversifying development”, integrate mulberry industry resources, and fully promote the traditional sericulture and silk industry chain to health food, livestock and poultry feed, medical care, and culture. It has been extended to tourism and other fields to build a diversified and multi-level modern sericulture and silk industry chain.
The second is driven by national-level leading enterprises in agricultural industrialization. In 2021, Sichuan Shanghao Tea Co., Ltd. successfully strives to become a national-level leading enterprise in agricultural industrialization. Shanghao has strong industrial driving ability and strong brand influence. The company leads the construction of the national mulberry tea standardization system and has applied for 45 independent intellectual property rights (patents and copyrights). Its product quality and sales volume rank first in the country. The company has built a world-class and domestic first 1,000-ton special production line for mulberry tea and mulberry powder. It has nearly 900 R&D, production and sales teams and has built more than 700 operation centers, wholesale centers, direct-operated specialty stores, and supermarket chain stores.
The third is to build a smart park for technological innovation. Cooperate to establish Academician Xiang Zhonghuai’s workstation, Academician Chen Zongmao’s scientific research base, Nanchong Innovation Mulberry Industry Technology Research Institute, and Chengdu-Chongqing Sericulture Industry Joint Innovation Center, gathering more than 200 senior professional and technical talents in sericulture. Cooperated with Southwest University, Sichuan Agricultural University and other universities to carry out technology research and development and promotion, implemented more than 10 scientific and technological researches such as patented technologies, transformed and applied 11 advanced technologies such as standardized cultivation, obtained 45 independent intellectual property rights, and achieved 100% application of advanced technologies, ” “Three New” coverage is 100%. Accelerate the establishment of intelligent facilities such as water and fertilizer integration, build 2 electronic integrated management systems and smart supervision cloud platforms, and build 9 supporting facilities such as mechanized service centers and fresh-keeping warehouses. The mechanized operation rate of the park reaches 65.07%.
The fourth is to actively extend the industrial chain. The park has built an industry and research center of more than 20,000 square meters that integrates mulberry product collection, storage, mulberry branch processing, and mulberry huang processing. It has achieved a preliminary processing rate of 100%. It is currently accelerating the construction of an intensive processing park for the mulberry industry. It also actively cooperates with Southwest University and Sichuan Agricultural University to promote the application of mulberry leaf as an alternative feed for livestock and poultry. The raw material of mulberry leaf powder produced has been designated by the National Sericulture Industry Technology System as the only supplier of mulberry leaf powder, the main raw material for silkworm feed. Actively explore sales models such as “new retail + new agriculture”, open 270 sales stores, and promote the direct supply and sale of high-quality mulberry products to supermarkets, schools, enterprises, convenience stores, etc. </p
