At 8 o’clock in the evening, in the Baihefeng Clothing Store on the first floor of Qingchuang City, a well-known men’s clothing online wholesale market in Shishi, the shop owner from Zhangzhou, Fujian Province, looked at the customer demand information of Alibaba’s online store on his computer while greeting people entering. Customers picking up goods from the store. Boss He used to do men’s clothing wholesale business in Changshu, Jiangsu Province. The year before last, he heard that Shishi’s e-commerce industry was developing rapidly and business was easy to do, so he came here. There are many businessmen with similar experiences to Boss He in Qingchuang City, which brings together bosses from all over the country who are engaged in online and offline wholesale of men’s and women’s clothing. The busiest time here is from 7 pm to 10 pm every night, with bright lights, crowds of people and a strong commercial atmosphere.
Qingchuang City is a microcosm of the developed e-commerce industry in Shishi. Shishi, which is famous as “China’s famous casual clothing city”, can now be added to the title of “e-commerce capital”. So, what little-known secrets lie behind its success? The reporter investigated and interviewed for many days in an attempt to decipher the story.
Shishi’s growth into an “e-commerce capital” has its internal conditions and external factors. In terms of internal conditions, Shishi has been bathing in the spring breeze of reform and opening up for 35 years since its establishment. It started with textiles and clothing and has the most complete clothing industry system in the country. It has gathered more than 8,000 enterprises in the entire industry chain and gradually formed a reasonable layout, complete chain, A highly complementary textile and apparel industry cluster. Here there are many factories, talented people, fashionable clothing styles and high reputation. A piece of clothing can be completed in just a few hours from design and development, panel cutting to sewing. Shishi has unique advantages and conditions for producing and selling clothing.
From the perspective of external factors, as early as 11 years ago, there were very few people opening Taobao stores in Shishi to engage in e-commerce business. Shishi Taobao University, which this newspaper participates in, came into being and has trained tens of thousands of Taobao and e-commerce talents in Shishi and surrounding areas. Some e-commerce bases and online wholesale markets also play an important role in cultivating e-commerce talents. According to statistics from Youth Innovation City, the city has trained more than 130,000 e-commerce talents so far. Industry insiders believe that hundreds of thousands of e-commerce talents have entered the society, opened online stores, and sold large quantities of Shishi clothing across the country and around the world. They have played a very good role in leading and demonstrating and laid the foundation for the development of the Shishi e-commerce industry.
Of course, the success of Shishi as the “E-commerce Capital” is inseparable from the vigorous promotion of relevant departments such as publicity, commerce, and market supervision. Functional departments organize trainings, competitions and other activities to support the development of the e-commerce industry, which not only provides Policies and step-by-step guidance and assistance have injected a steady stream of vitality and inexhaustible power into the development of our city’s e-commerce industry. Nowadays, e-commerce parks are constantly popping up in our city. E-commerce stores are blooming everywhere. Live broadcasts can be seen everywhere. The number of e-commerce personnel is growing rapidly. It has formed an “e-commerce industry” with Lingxiu Town as the center and radiating to other town offices in our city and surrounding areas such as southern Shanxi. “Business District”, the e-commerce industry has shown a healthy, diversified, clustered and prosperous development momentum, and its contribution to GDP continues to increase.
The Qingchuang City is a typical example of the sudden rise of Shishi’s e-commerce economy. Since 2015, this private enterprise has made efforts online and offline at the same time, adopting the method of online platform website + offline online wholesale market + live broadcast + supply chain to achieve the role of e-commerce plus entity, specializing in clothing wholesale. . Li Guanwen, deputy general manager of Qingchuang City, said that in the past few years, some merchants in Hangzhou Sijiqing Market found that the purchase price of each piece of clothing was 10 to 30 yuan higher than that purchased in Shishi, so they settled in Shishi one after another and purchased the original goods directly from Shishi. Factory goods and sell them all over the world. In the past 10 years, Shishi’s e-commerce economy has developed rapidly. Currently, there are more than 100,000 e-commerce merchants operating Taobao, Tmall, JD.com, Shopee, Amazon stores and engaged in Douyin and Kuaishou live broadcasting businesses in our city and the southern Shanxi region. The entry of these e-commerce personnel and the opening of online stores have injected vitality into the development of Shishi’s economy. They not only increased employment and gathered popularity, but also promoted the development of catering, accommodation, consumption and other related industries, thus creating Shishi’s annual output value. The e-commerce industry economy is worth hundreds of billions.
During the interview, the reporter met a boss Huang from Xinyu, Jiangxi. He used to do clothing business in many places in China and worked hard for many years. Later, he was attracted by Shishi’s superior e-commerce environment and came here to open his own business two years ago. The Taobao store now generates hundreds of thousands of yuan in annual revenue. Boss Huang said that Shishi has a good business environment, a lot of room for development, a lot of people doing e-commerce, and many of his fellow villagers. It is convenient to get goods here, and everyone complements each other’s strengths and takes care of each other, so business is going smoothly.
The development trend of the e-commerce industry is good, and the economic performance of e-commerce is gratifying. Our city actively adapts to the new development stage, breaks new ground in the field of e-commerce, cultivates and forms 12 emerging online wholesale market clusters, and has more than 150,000 e-commerce employees in the city; in 2020, our city’s total e-commerce online retail sales ranked first in the country Ranked 4th at the county level; in 2021, 7 towns in our city, Lingxiu, Kaijiang, Baogai, Yongning, Xiangzhi, Hongshan, and Jinshang, were listed as “Taobao Towns”, and 34 administrative villages were listed as “Taobao Villages”. Shishi The total amount of e-commerce online retail sales exceeded 100 billion yuan.
Shishi, a rising “e-commerce capital”, is an “e-commerce ship” that cuts through the waves and moves forward bravely. The password of her success lies in the diligence, wisdom, hard work and enterprising spirit of Shishi people. in the genes.
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