Recently, “Master of Jingwei” – Jin Zhiying, founder of South Korea’s ARRVERJ brand, visited Wanzi Technology Co., Ltd., Shaoxing Yangshi Textile Co., Ltd., Zhejiang Shendun Textile Co., Ltd., and Shaoxing Keqiao District Yezhi Textile Co., Ltd. Four fabric companies conducted in-depth exchanges on creative design, product development and innovation cooperation.
It is reported that the “Master Jingwei Enters Keqiao Enterprise Special Exchange Meeting” event is hosted by the China Textile City Construction Management Committee and organized by the China Textile Information Center and the China Women’s Clothing Fabric Fashion Trend Research Institute.
Accurate connection and win-win results
As a Korean designer who established his career in China, Kim Ji-young always has an accurate grasp of clothing quality, fashion trends and the simplest pursuit of beauty. As a brand design concept, it advocates using modern art forms to express the pursuit of trends.
“This visit to Keqiao fabric companies is to prepare for the theme release of clothing at the 2022 Keqiao Fashion Week (Autumn).” Jin Zhiying said that this brand release will continue its consistent casual and fashionable style. Styles include suits, skirts, trousers and other categories. You need to look for casual fashion fabrics and functional sports fabrics.
“This time the designer came to our company to look for outdoor functional sports fabrics, and the product needs are very clear. The designer is more interested in solotex bio-based, hitech technology series sun protection and hollow yarn products, as well as Some additional functional products are also highly matched to the needs of designers.” Qi Chenye, a fabric salesperson at “Wanzi Technology”, said that the company is committed to upgrading the HAOLISHI brand into a brand new functional fashion brand, and cooperates with designers It may bring new opportunities for brand upgrade and development.
“‘Shidun Textile’ focuses on the R&D and production of various mid-to-high-end fabrics, mainly engaged in color-spun ecological element fabrics, polyester viscose blended fabrics, nylon-polyester functional fabrics, and knitted leisure sports fabrics. Fabrics and other categories.” Andy, assistant to the chairman of “Aegis Textile”, pointed out that the fabrics selected by designers are mostly popular products such as dyed yarn, TR, and polyester with exquisite patterns and bright colors. He hopes that designers can design fabrics into Clothing, through the transformation of fabric results, helps the company further enhance its influence in the women’s clothing market.
Interoperable concepts help innovation
“As a company specializing in the research, development and production of functional outdoor sports fabrics, ‘Yang Shi Textile’ leads the consumer market with its professional positioning of ‘small but refined’ . The sun protection fabrics, anti-UV fabrics, cooling fabrics and other products that designers like have excellent functionality.” Zhang Bin, product director of “Yang Shi Textile” said that innovation is the fundamental driving force for enterprise development, and it is based on customer needs Our R&D capabilities enable companies to maintain their leading edge, and we hope to reach long-term cooperation with designers in the future to jointly conduct product innovation and research and development.
“‘Ye Zhi Textile’ is an enterprise specializing in the research, development, production and sales of clothing fabrics, mainly engaged in various types of knitted and woven fabrics.” Ye Yuefang, general manager of “Ye Zhi Textile” pointed out that the company is very Paying attention to original design, when the Korean version trend is prevalent, cooperation with Korean designers will help R&D personnel understand the most cutting-edge fashion trends, improve the level of innovation, and develop fabric products that meet market demand.
“The rich products of the four companies basically meet my needs for fabrics. Finding the right point of cooperation and combining the cutting-edge Korean fashion trends with Keqiao textile products will help achieve a win-win situation and promote Clothing brands and Keqiao fabric companies go global together.” Jin Zhiying said that the process of visiting Keqiao fabric companies is actually a learning and improvement process. The novel and diversified fabric products of the four companies gave her a clearer understanding and planning of the direction of clothing design. “Designers need to constantly absorb new ideas to sustain design inspiration.”
Creating an “international textile capital” in the new era is an important goal for the development of Keqiao’s textile industry. This event has built a two-way exchange and mutually beneficial cooperation bridge between international designers and Keqiao fabric companies. It will not only help further promote the integration of international trends and local fashion, but also help Keqiao fabric companies open up their international fashion horizons. Improve product innovation capabilities and inject strong momentum into corporate development.
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