Currently, the “2022 International Consumption Season” activity organized by the Ministry of Commerce across the country with the theme of “Tesco World, Enjoy the World” is underway, aiming to use “domestic and international, online and offline, government enterprises, trade “Consumption” is comprehensively linked to stimulate market vitality, boost consumer confidence, and simultaneously promote the recovery of commodity consumption and service consumption. The activities have diverse themes and rich content. On September 5, the launching ceremony of the “2022 International Consumption Season” Home Furnishing Renewal Consumption Festival and the opening ceremony of the Home Expo and Construction Expo were held at the National Convention and Exhibition Center in Hongqiao, Shanghai.
Sheng Qiuping, Vice Minister of Commerce, said that “home” is an important carrier of residents’ good life, and household consumption is an important part of residents’ consumption. Recently, the Ministry of Commerce, together with relevant departments, has actively taken measures to carry out the national replacement of old appliances with new ones and promote green smart homes to the countryside. The next step will be to further enrich the policy toolbox and better leverage the role of the home furnishing industry in promoting consumption. Sheng Qiuping emphasized that launching the Home Renewal Consumption Festival relying on the Home Expo and Construction Expo will effectively promote both consumption innovation and industrial innovation, continuously stimulate and release home consumption demand, and hopes that all parties concerned will take the Home Renewal Consumption Festival as an opportunity. , online and offline linkage, actively carry out promotional activities, and jointly create a new upsurge in home consumption.
At the national level, since the launch of the event in late July, the Ministry of Commerce has successfully held the second China International Consumer Goods Expo and the first International Consumption Center Cities Forum, and launched the “Chinese Food Gathering” and “Hundred Cities Linkage” Key supporting activities include “Automobile Consumption Season” and “Home Appliance Consumption Season”. At the local level, special activities such as the “Shanghai 3rd May 5th Shopping Festival” and “2022 Shenzhen Shopping Season” were organized and carried out. Judging from the Ministry of Commerce’s monitoring of the sales of retail enterprises, since August, the consumer market has continued to show a recovery and development trend.
Take the ongoing “Shanghai 3rd May 5th Shopping Festival” as an example. On the basis of normalized epidemic prevention and control, we will give full play to the superimposed effect of policy measures and festival activities to stimulate the enthusiasm of market entities and platform companies. Promote the release of consumption potential. Shanghai strives to build the “May 5th Shopping Festival” into an important engine to promote consumption, stabilize growth and add vitality, become an important support for the continued innovative development of market entities, and become an opportunity for Shanghai to accelerate the construction of an international consumption center city and launch the “Four Major Brands” Important functional platforms and major landmark events.
In the home textile sector, the “Shanghai Third May 5th Shopping Festival” launched the special event “Home appliances generate ‘double carbon’, and there will be subsidies for replacing old ones with new ones”. Wang Bo, general manager of Shanghai Gome, said that Gome Yongle will fully launch a trade-in subsidy for home appliances, and different categories of home appliances can enjoy subsidies of up to 4,000 yuan. At the same time, a “full price guarantee” is launched to provide a worry-free shopping experience, so you can make up for the difference if you buy something more expensive. Yongle’s “Orange Sunshine Service” runs throughout the entire shopping festival, including free door-to-door central air conditioning design, free clothing care, etc. Since this year, more than 10,000 Suning.com users in Shanghai have enjoyed home appliance trade-in subsidies. During the shopping festival, all its offline stores can also provide consumers with 3C digital and home appliance trade-ins, and will also focus on green home appliances and environmental protection. For home appliances, healthy home appliances, energy-saving home appliances and other commodities, 200,000 special price products have been launched to promote “green consumption” in Shanghai. Red Star Macalline will launch the industry’s largest promotion in the second half of the year, with an overall marketing investment of 2 billion yuan. The scope of activities spans home decoration, home furnishings, and building materials, making it convenient for consumers to purchase them all in one stop. Shanghai consumers can also enjoy three exclusive benefits: a trade-in subsidy worth tens of millions of yuan (face value ranging from 300 yuan to 500 yuan), a 20 million yuan home purchase coupon (available in 7 shopping malls in Shanghai), and a tens of millions of home improvement coupons (can be reduced from 5,000 to 500 yuan). 10,000 Yuan). Li Guohua, executive vice president of Yuexing Home New Retail Chain Group, said that during the shopping festival, consumers who purchase designated green smart home appliances and green building materials at Shanghai Yuexing International Home Living MALL can enjoy special government subsidies. In addition, Yuexing Home Furnishing has launched a new purchase of “renewed” products. If the single actual payment exceeds 2,000 yuan, a “renewed” subsidy of 200 yuan will be given. JD.com’s Hot 8 Shopping Season will bring consumers a cross-store discount promotion of 30 off for every 300 spent. At the same time, the Qinglu Plan will focus on combining 3C, Paipai second-hand and other businesses, focusing on “old for new” and “Qinglu points exchange” and other special gameplay to help Consumers have become the “carbon home” of green living.
Key enterprises continue to benefit the general public by issuing consumer coupons, discounts and promotions. Major e-commerce platforms have invested more than 10 billion yuan in funds and subsidies, making efforts both online and offline, looking forward to the return of popularity.
In addition, November will usher in the fifth CIIE, which will bring together high-quality goods and services from around the world, accelerate the improvement of the quality of my country’s commodity consumption and service consumption, and push the “2022 International Consumption Season” to a climax , further promoting the comprehensive recovery and upgrading of consumption.
Sheng Qiuping said that in the next step, the Ministry of Commerce will continue to organize and hold the “2022 International Consumption Season” series of activities, and will organize and carry out the “2022 (Autumn Festival)” around the “Golden September and Silver Ten” and Mid-Autumn Festival, National Day and other festivals. ) National Consumption Promotion Month” activity, released a catalog of key activities, continued to guide local governments to efficiently coordinate epidemic prevention and control and consumption promotion work, adapt measures to local conditions, highlight the use of festivals to promote business and gather momentum, further restore and activate consumption scenarios, and use digital empowerment , business travel, cultural and sports integration, etc. to create new consumption scenarios, promote the continued recovery of consumption, and better meet people’s needs for a better life.
It is understood that the “2022 International Consumption Season” isWe have done a good job in promoting the event, released a unified logo for the event, and required event organizers and participants from all over the world to participate in the 2022 International Consumption Season. They can name the “2022 International Consumption Season” as required and standardize the use of the unified logo.
Requirements for the use of the “2022 International Consumption Season” unified logo
1. The “2022 International Consumption Season” unified logo is owned by the Ministry of Commerce and may not be used by any unauthorized unit or individual .
2. The unified logo of “2022 International Consumption Season” is only applicable to event organizers and event participants who cooperate with the Ministry of Commerce in carrying out work related to the 2022 International Consumption Season. No unit or individual may change the logo or expand its use without authorization. scope.
3. Event organizers mainly include local commercial authorities, associations, media and other relevant units authorized or recognized by the Ministry of Commerce to participate in the work.
4. Activity participants mainly include key enterprises, financial institutions, e-commerce platforms and other market entities authorized or recognized by the Ministry of Commerce to participate in the work.
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