How big is the market pie for green fiber?



In recent years, consumers have increasingly demanded textile comfort and are paying increasing attention to the sustainability of textiles. Under this trend, regenerated cellulose…

In recent years, consumers have increasingly demanded textile comfort and are paying increasing attention to the sustainability of textiles. Under this trend, regenerated cellulose fiber has been favored by more and more brands and consumers due to its good gloss, hygroscopicity, drape, easy dyeing, and biodegradability. The scope of application is also becoming wider and wider.

At the recently concluded “Sadeli·2022 China Fashion Fabric Design Competition Review Meeting”, Sateri Strategic Marketing Director Chen Jie told the reporter of “China Textile News”, “Nowadays, people pay more attention to Physical and mental health is more important than work achievements. More people say goodbye to the busy culture and have higher requirements for the comfort and health of life.”

Sateri has long been committed to regenerated cellulose fiber. Dig deeply into this. According to Chen Jie, the company’s EcoCosy® and Lyocell fibers are both derived from natural plantations and have 100% natural genes and the advantages of being naturally skin-friendly and breathable. At the same time, based on advanced fiber manufacturing technology, Sateri uses scientific production to improve the cleanliness, softness and smoothness of the fiber. By blending it with various fibers and yarns, Sateri satisfies consumers’ demand for products that are comfortable and natural. , the pursuit of fashion.

As Sateri’s star series products, EcoCosy® and Lyocell have received widespread attention and recognition from the market since their launch. Among them, since the launch of EcoCosy® in 2019, Sateri has continuously enriched its product lines. High-quality customized fiber BV series, functional fiber antibacterial series and liquid dyeing Jingcai series have gained a firm foothold in the market.

“Recently, we have launched a new BVF fine fiber product. The product feels delicate and feels like a second layer of skin, and is suitable for use in maternity, infant and child care scenarios.” Chen Jie said that the length of BVF fiber It is 1.2 times that of cotton, and its fineness is 1/3 that of silk. The product is natural and comfortable, and its hygroscopicity is better than cotton products under the same conditions. “The BVF series products are not only suitable for skin-friendly inner layers to achieve a delicate and soft effect, but can also be used for external wear products to improve the smoothness of the fabric surface, thus enhancing the quality of the product.”

In addition, Lyocell fiber is a new generation of green technological fiber. Its strength is between natural fiber and chemical fiber. It is soft but tough. It has the comfort and breathability of natural fiber and is fashionable and stylish. Talking about the application of Sateri Lyocell fiber, Chen Jie said that the addition of Lyocell has changed the problems of traditional cotton products such as hard feel and color, and comprehensively improved the wearing experience, making the fabric classic without sacrificing comfort.

Shandong Weiqiao Special Wide Printing and Dyeing Co., Ltd. has cooperated with Sateri for many years. Liu Wenhui, the director of the company, also knows Lyocell fiber very well: “The chemical composition, dyeability, and thermal properties of Lyocell fiber They are similar to cotton and have good hygroscopicity, skin-friendliness, breathability and biodegradability. During the dyeing and finishing process, Lyocell fiber fabrics have good dyeing performance, good pilling resistance and low shrinkage. We We will increase the development and process exploration of lyocell fabrics, and carry out sanding and finishing of lyocell fabrics, so that the fabrics have the dual gorgeous texture of silk and wool. We will also develop high-count and high-density fabrics.”

Ying Hao, deputy general manager of Hangzhou Zhuoda Dyeing and Finishing Co., Ltd., also said that the company is very optimistic about the research and development prospects of lyocell fiber. Fabrics woven with lyocell fiber have various styles. For example, through overflow and airflow dyeing, The fibrils are formed, and after finishing, a unique peach skin style can be obtained, with a relatively plump hand feeling and good drape; the finished products dyed by open-width methods such as jig dyeing and cold pad dyeing have good gloss, smoothness and texture. Cool feeling.

“In recent years, Sateri has worked closely with downstream partners to break the rules and develop in multiple fields. By combining comfort with technology, Lyocell fiber has been widely used in denim, velvet, khaki, poplin and knitting. There have been breakthroughs in development in other fields,” Chen Jie said.

At present, environmental protection issues have become one of the focuses of global attention, and more and more consumers are eager to express their “environmental protection awareness.” Textile companies around the world have also begun to take the initiative to shoulder the important task of “sustainable development”. As one of the leaders in the global cellulose fiber industry, Sateri is committed to environmental protection to the end.

“We have always paid attention to environmental protection issues in the fashion industry. Sateri supports circular economy solutions and is committed to investing, researching and promoting sustainable product innovation. The group’s business strategy is also moving towards a closed-loop cellulose fiber It will develop in the direction of environmental protection, circulation and climate stabilization.” Chen Jie said.

According to reports, Sateri officially launched the next generation of recycled fiber FINEX in 2020. This product pioneers the use of clothing cuts and post-consumer recycled clothing as raw materials in the clothing making process. With the help of industry-leading cellulose recycling technology, it is made into new plant-based clothing and non-woven products, thus promoting resource recycling. . At present, the content of recyclable components in products has reached 20%.

Chen Jie said: “Sadeli also adheres to both quality and sustainability through collaborative innovation with yarn partners, fabric partners and brands, and fully uses high-quality recycled fiber products on a large scale in In terminal apparel products. Now many domestic and international brands, such as Anta, Semir, Northland, Lafuma, Nautica, Ricolee, etc., are using Slimson® products. In the future, Sateri will continue to improve the quality of Slimson® fiber. Recycle content and comprehensively promote the use of recycling products.”

National TextileLi Binhong, director of the Textile Product Development Center, pointed out, “Technological innovation in fiber materials is the source and forerunner of stimulating design innovation, process innovation, and product innovation in the industry. It is also the driving force and support for the continuous expansion of industrial application scenarios and market space.” Sateri first On the one hand, we continue to increase the innovative research and development of recycling fiber production processes and technologies in the upstream; on the other hand, we continue to promote the awareness and demand for sustainable consumption in the downstream, bringing diversification to the sustainable development of the industry and satisfying people’s pursuit of a better life. s solution. She said that future innovative products will pay more attention to humanistic care, social public safety and human health, and sustainable fashion innovation will also be an inevitable move to win future consumer value.

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