Improve the advantages of Humen’s fashion industry, create the advantages of Dalang woolen processing trade, and clarify Dongguan The direction of upgrading the textile and apparel industry… Dongguan plans to introduce measures to promote high quality development of the textile and apparel industry. Yesterday, reporters learned from the official website of the Dongguan Municipal Bureau of Industry and Information Technology that the “Several Measures for Accelerating the High-Quality Development of the Textile and Garment Industry in Dongguan City (Draft for Comments)” (hereinafter referred to as the “Several Measures”) has recently closed for public comment.
According to the target requirements of “Several Measures”, by 2025, Humen The competitiveness of the core areas of the two major textile and apparel Industrial Clusters Dalang and Dalang has been continuously enhanced, and the influence of key exhibitions has been further enhanced, driving investment in a number of high-end fashion industry complexes and service platforms. A number of well-known brands and high-quality enterprises have emerged through use, and the competitive advantages of industrial clusters have been further consolidated.
Clear the direction of upgrading Dongguan’s textile and apparel industry
“Several Measures” clarify the direction of industrial upgrading. The first is to enhance the advantages of Humen’s fashion industry. In accordance with the development direction of “technology, fashion, and green”, we will give full play to the agglomeration advantages of Humen’s garment enterprises, support the introduction of national-level high-quality public service platform resources, and consolidate and enhance regional industrial competitive advantages. Implement the “Four Projects” of famous teachers, famous brands, famous enterprises and famous gardens, accelerate exploration and innovation in fashion design, cross-border design, technological design, etc., and promote Humen’s clothing and apparel industry to become more advanced in technology, diversified in creativity, and fashionable in products. , transform the brand into an international direction and create a fashion industry highland with higher added value and stronger competitiveness.
The second is to create Dalang woolen processing trade advantages. Give full play to the functions of comprehensive public service platforms such as the Dalang Market Procurement and Trade Service Center, provide diversified services to large and medium-sized enterprises, and support innovative procurement and sales models. Improve the industrial carrying capacity of 5 professional markets with an area of more than 10,000 square meters, 6 woolen supporting areas and 12 woolen professional streets within the jurisdiction, and accelerate the gathering of high-quality woolen enterprises and the development of cluster supporting facilities. Promote the research and development of new materials, promote the transformation from OEM production base to ODM comprehensive services, and from order production to independent research and development.
Support enterprises to increase capital and expand production to ensure industrial development space
According to reports, Dongguan will support high-quality textile service companies to increase capital and expand production, belonging to Humen, For projects in the core areas of textile and garment industry clusters in Dalang and other two cities, the financial contribution can be reviewed according to the corresponding town street (park) baseline regulations of not less than 60%. Financial incentives will be given to qualified capital increase and production expansion projects to build or expand industrial plants and purchase new production equipment. Priority will be given to recommending qualified textile and apparel projects to be included in the provincial technical transformation fund funding plan, and rewards will be given no more than 20% of the new equipment purchase amount. The maximum reward for a single project shall not exceed 10 million yuan.
At the same time, we will accelerate the construction of Yichun Group’s Intelligent Manufacturing Center Project and Dawan District International Fashion Valley Project, Yiliu Fashion Industrial Park, Humen High-Speed Railway Station TOD Core Area Comprehensive Development Project, Tingyuxuan Fashion Technology Headquarters Base and other projects. By building a number of industrial complexes, we will undertake high-quality fashionindustrial transfer from Guangzhou, Shenzhen and other places, realize the integration of “R&D + design + standards + brand”, and optimize Humen Fashion industry resource ecology.
Upgrade the woolen fashion bearing space in Xiangtou community. Create a digital intelligent manufacturing center for the entire Xiangtou woolen industry chain, forming a 10-square-kilometer woolen industry cluster with Xiangtou community as the core and coordinated development of surrounding areas.
Further strengthen the “Humen Clothing” and “Dalang Wool Weaving” areas Brand
“Several Measures” proposed, aiming to build Humen Town into a world-class The goal is to further strengthen the regional brands of “Humen Clothing” and “Dalang Wool Weaving” as the pioneer area of the clothing industry cluster and the world-class woolen textile industry cluster in Dalang Town, and strive to create a provincial-level textile and clothing creative design pilot park. Implement independent brands Cultivation plan; establish a database of small and medium-sized enterprises with brand potential, and encourage enterprises to combine Dongguan’s clothing products with strong practicality, high cost performance, and integration of cultural trends to create a number of local independent brands and improve the quality of clothing products.
At the same time, Dongguan will create a Dongguan high-end fashion exhibition to enhance the Greater Bay Area (Humen) Fashion Week, ( Dalang) Woolen Fashion Week, explore the feasibility of co-organizing the Clothing Fair and the Weaving Fair at the Guangdong Modern International Exhibition Center, and strive to create a more influential professional clothing exhibition. Encourage enterprises to expand their markets through e-commerce channels; support enterprises in offline exhibition and sales activities. Support textile and apparel companies in organizing new product launches, promotion meetings, order fairs, dealer conferences, etc., with no more than 50% support based on event venue rental and venue construction costs, with a maximum subsidy of 500,000 yuan per company.
Create a high-quality service platform to improve local textile and clothingTalentSupply
“Several Measures” also proposed that Dongguan will also build a Humen clothing collaborative innovation center, build unique innovation service platforms, and create a technology business incubator. Build an innovative service platform for the Dalang woolen fabric industry, and connect the upstream and downstream resources of Dalang’s industrial chain through “woven fabrics” to create a “global fabric fabric fashion design and technology technology center” to enhance the influence of the Dalang woolen fabric industry cluster and build Dongguan Dalang Woolen Textile Trading Center market procurement trade pilot project, etc.
<p style="list-style: none; padding: 0px; margin-top: 10px; margin-bottom: 10px; color: rgb(70, 70, 70); font-family: 宋体, Arial, "Several Measures" also proposed to improve the construction of industrial ecology. This includes supporting the core area to formulate supplementary policies based on the actual development of industries and enterprises, increasing the concentration of regional policies, attracting projects, resources, and talent to gather and develop. The use of funds in the core area will continue until 2025. Support financial institutions to provide strong industrial digital financial support for suppliers or brands on multiple e-commerce platforms.
Support the digital improvement of enterprises, improve the level of enterprise digital integration application, and guide Construction and pilot demonstration of enterprise intelligent production lines, smart factories (workshops), and green factories. At the same time, competitions are held to attract design talents, and excellent design drawings or talents are transported in both directions by purchasing services to solve the problem of lack of design talents in local enterprises; the supply of local textile and clothing talents is improved, talent incentive policies are introduced, and vocational college graduates are encouraged to work in the city Employment in domestic enterprises.
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