one. Adelais silk (hereinafter referred to as “Adelais”) has gorgeous colors, simple patterns, soft and elegant, and is comfortable to wear. It has become a favorite traditional clothing of Uyghur women in southern Xinjiang.
With the development of society, Xinjiang Adelaide industry has gradually Getting rid of the problems of single product line and insufficiently modern design, the products cover various fields such as clothing and apparel, cultural tourism products, and advanced customization. After deconstruction and regeneration, Adelais has a new charm. When these creative products were presented to the public, people exclaimed, “Adelais can be so fashionable.”
New changes in my hometown
Adelais means “warping dyeing” and is a silk product traditionally woven by folk in southern Xinjiang. Its traditional production process is all handmade. After the silkworm cocoons are boiled and drawn, they are spun, combined, rolled, and divided. They are then colored according to the design patterns passed down from generation to generation, immersed in natural dyes prepared from minerals and plants, and then Dyeing and warping are carried out in layers, and finally the threads are divided and put on the machine. The weavers step on the wooden boards and run the wooden shuttles for weaving.
On a piece of Adelais silk, there may be seven Eight colors, and even more than ten colors. The width of Adelais is only 40 centimeters, and the pattern is long and varied, with clear layers and indescribable beauty.
Giya Township, Hotan City, located on the edge of the Taklimakan Desert, is the Ai One of the main birthplaces of Adelais, it enjoys the reputation of the hometown of Adelais silk. The township still retains the ancient plant tie-dying technology and wooden self-made silk weaving machines, and many villagers have made a living by weaving aideles for generations. However, due to the production conditions of family workshops and seasonal changes in market demand, the sound of looms here once became silent, and the inheritance and development of Adelais is urgent.
In recent years, in order to save the traditional handicrafts of Adelais, The local government in Hotan area built factories, delivered looms, conducted training, ran exhibitions, opened online stores, set up enterprises, and established the Adelaide Professional and Technical Association. More and more villagers are sharing in the dividends of the Adelaide industry.
Nowadays, even in the winter leisure season, the sound of looms is endless. Almost every household is weaving Adelais. Some once-lost patterns have reappeared, and some young people who have gone out to work have come back to learn this craft. Adelais products are not only sold throughout Xinjiang, but also exported abroad.
The new darling of the fashion T stage
In recent years, Xinjiang Adelaide has frequently appeared in China International Fashion Week, Beijing Fashion Week, Asia and Europe On fashion runways such as Fashion Week, the fusion of silk craftsmanship from the Western Regions and modern clothing design bursts out with unique charm, attracting the attention of many designers, and is gradually becoming a fashion trend.The new darling of the circle.
Jia Yaling has loved traditional culture such as embroidery and hand-knitting since she was a child. She founded Visit the Xinjiang Cheongsam Cultural Center. In 2015, at the invitation of the China Model Federation, the model team from the Cheongsam Culture Center represented Xinjiang and performed at the Sydney Opera House in Australia. In order to highlight the regional characteristics and elements of Xinjiang, Jia Yaling incorporated Adelaide into the cheongsam sewing when designing the costumes of the model team. Unexpectedly, this cheongsam show that blended Shanghai-style cheongsam with Adelaide became an instant hit. , stunning.
In 2015, Xinjiang established Xinjiang Adelaide Research and Development Promotion The center brings together designers and experts who love Adelaide from home and abroad to jointly develop new products, activating the youthful energy of Adelais. Since 2016, the Xinjiang Uygur Autonomous Region has launched the “Adelaide Out of Tianshan” project, teaming up with domestic first-class silk textile experts to solve problems in Adelaide production technology. At the same time, we strive to promote the fashionable design concept of Adelaide.
2017, original interpretation inspired by Adelaide The big show – “Adelaide comes out of Tianshan” themed fashion conference was staged in Beijing. Many designers from Xinjiang brought a series of original works that integrated design. Under the interpretation of models, Adelai stepped out of Tianshan. Sri Lankan fashion brought beautiful and vivid Xinjiang expressions to China International Fashion Week.
“Enter” the cultural tourism market
At the 2023 Xinjiang Cultural Tourism Industry Trade Expo and the 4th Spring Tourism Expo that concluded not long ago , Liu Shasha, who has many years of experience in the tourism industry, introduced the desert culture base founded by her to visitors, and presented an Adelais outdoor flying towel with contrasting colors of pink and grass green, and a eye-catching combination of red, blue, white and yellow.
The Desert Culture Base founded by Liu Shasha is located in Yuepu Lake, Kashgar Prefecture In the process of contacting tourists at the Dawakun Desert Scenic Area in the county, she discovered that tourists have a strong enthusiasm for Xinjiang’s national culture and hope to bring products with Xinjiang characteristics back to their hometown as gifts. Inspired by this, Liu Shasha founded the Jiangzhiya cultural tourism brand to develop the cultural tourism market.
In the process of developing cultural and tourism creative products, Liu Shasha first Start with a familiar job and environment. Desert adventure is inseparable from sunscreen towels. The colorful local Adelais inspired her to combine the two into one, which not only has practical value, but also reflects the rich national cultural characteristics. To this end, the designer collected more than 100 distinctive Adelais patterns from Xinjiang and surrounding countries and designed them into flying towel patterns. The Adelais series of outdoor flying towels received “100,000+” sales the year they were launched. sales volume.
Following the idea of integrating practicality and national cultural characteristics, Liu Shasha has successively launched a series of products such as Adelais colorful outdoor series baseball caps, Adelais series cool ice sleeves, Adelais handmade brooches, Adelais headbands and other products.
Nowadays, tourists can buy it in tourist attractions in Xinjiang Incorporating Adelaide elements into cultural and tourism products, designers have expanded Adelaide from traditional clothing products to shawls, scarves, sun umbrellas, notebooks, backpacks, hats and other products, giving them new definitions.
Traditional clothing products have been expanded to shawls, scarves, sun umbrellas, notebooks, backpacks, hats and other products, giving them new definitions.
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