With the current rise of national sports, outdoor sports construction has pressed the “fast forward button” , and also brought unprecedented consumption growth to the entire outdoor industry. In Keqiao, more and more textile companies have seized on the new trend of outdoor sports, starting from the innovation, functionality, comfort and fashion of outdoor sports fabrics, and constantly polishing quality, innovating design, and improving technology. Let outdoor sports fabrics move from niche categories into the public eye.
Multifunctional outdoor sports fabrics are favored
With the advancement of technology and changes in consumer attitudes, a single windproof and waterproof product can no longer To meet the growing consumer demand, multifunctional fabrics are increasingly favored by consumers, and the application of new materials is an effective way to diversify the functions of fabrics.
”We created our own outdoor sports stretch fabric brand YA’S-TEX , the market response has been very good.” Zhang Bin, the person in charge of Shaoxing Yangshi Textile Co., Ltd., showed the product to reporters while introducing it. This is a chemical fiber sports fabric that has elasticity, good wear resistance, and is stretchable on all sides. Based on this base fabric, it can be water-repellent, water pressure resistant, breathable, moisture-absorbent, quick-drying, and antibacterial according to the different needs of customers. Functions such as deodorization and UV resistance not only protect the safety of outdoor explorers, but also allow them to enjoy the comfortable experience brought by multi-functional fabrics during exercise.
It is understood that “Yang Shi Textile” was founded 10 years ago Proposed the concept of renewable environmental protection. In recent years, with the development of renewable fibers, the renewable and environmentally friendly fabrics independently developed and produced by “Yang Shi Textile” have passed the GRS certification , taking the lead in seizing the environmentally friendly fabric market.
”A brand needs to have self-hematopoietic function and the application of new materials It is the right choice. The YA’S-TEX brand will always pay attention to changes in sports scenes, continue to expand categories and innovate iterations, produce products suitable for different scenes and different sports needs, and permanently protect consumers from injury during sports.” Zhang Bin said.
Sportswear can also “break out” in the fashion industry
For a long time, sportswear has been limited to fixed styles due to public stereotypes In the sports scene, nowadays, with the rise of young consumer groups, outdoor sportswear has shown the twin trends of “pan-outdoor” and urban commuting. The practicality and comfortable design of sportswear have made sports and leisure style an irreversible trend.
Shaoxing Shouwei Textile Co., Ltd. is an independent research and development, production, An industrial and trade enterprise selling products, its brands Showell and Editment cover indoor sportswear, outdoor sportswear, and golf casual wear. Among them, this year Showell has launched golf, yoga, and mountaineering clothing series with the theme of green life, with fresh and elegant colors, echoing the rise of outdoor life style. The fabric conveys the concept of comfortable and healthy life through simple yet fashionable design.
The company’s design director Li Honghua said that in order to provide consumers with With the original intention of providing zero-burden clothing and wearable products, their sports series mainly uses nylon fabrics. The clothes are comfortable and can be worn by consumers during exercise and daily wear.
In recent years, sportswear no longer simply pursues professionalism. This is a bright prospect worthy of attention, and it is also a brand contribution. There are opportunities for differentiated products and breakthroughs. Standing at the forefront of the development of the outdoor industry, sports fabric companies may usher in new development opportunities.
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