World Brand Lab recently released the 2023 “China 500” “Most Valuable Brands” list. “China Textile News” reporters found that in this annual report based on financial data, brand strength and consumer behavior analysis, a total of 24 textile-related companies were on the list.
These textile-related brands on the list are: Ordos, Wei Qiao, Bosideng, Hongdou, Jinba Men’s Wear, Qipai, Hailan House, Jihua, Yalu, Sanfangxiang, Snow Lotus, Peacebird, Shanghai Silk, Tongkun , Temple of Heaven, Mercury, Shanhua, Golden Three Pagodas, Jianjiang, Semir, Ailei, Mengjie, Balabala, Ubras.
Compared with the list released in 2022, the list The ranking of textile-related enterprises has changed compared with previous years, and the number of enterprises has decreased by 2 compared with last year. However, overall, the list still reflects that my country’s textile-related enterprises are focusing on quality upgrading, quality efficiency improvement, and continuous improvement under the complex and severe external environment and market situation. Expand the influence of my country’s textile and apparel brands and tell brand stories well.
Operating performance is basically stable
The list of “China’s 500 Most Valuable Brands” announced this time in 2023 adopts the “present value of earnings” “Method” to evaluate brand value. The evaluation is based on brand value, which is not sorted according to the market value or revenue scale of the company, but a comprehensive analysis of several indicators from the four major dimensions of brand fundamentals, brand performance, brand strength, and brand contribution, and finally the China Brand Value 500 is released. Strong rankings.
This is the 20th China Brand Report compiled by the World Brand Laboratory year. In 2004, the threshold for selection was only 500 million yuan, and the average value of the top 500 brands was 4.943 billion yuan. In 2023, the selection threshold has been increased to 3.527 billion yuan.
2023, the 500 most valuable brands in China on the list The total value was 34.331181 billion yuan, an increase of 10.84% over last year; the average value was as high as 68.662 billion yuan. This year, a total of 72 Chinese brands are worth more than 100 billion yuan, an increase of three from last year.
As one of the industries that will be greatly affected by the epidemic, in 2022 , both supply and demand ends of the textile and apparel industry are under pressure at the same time. A series of risk factors such as insufficient market demand, poor operation of the supply chain, rising prices of bulk raw materials, and complex trade environment have brought huge challenges to the textile industry. Many textile-related companies on the list have basically maintained a “stable” focus on business development in 2022 and the first quarter of this year. Among them, with its outstanding brand building achievements and innovative practices in various fields, Bosideng’s brand value in 2023 has been assessed at 88.569 billion yuan, and its ranking jumped to 76th on this year’s list. Bosideng’s 2022 annual report shows that the company achieved operating income of 16.214 billion yuan, a year-on-year increase of 19.95%; net profit attributable to the parent company was 2.062 billion yuan, a year-on-year increase of 20.63%.
Hongdou shares, ranked 78th on the list, have a brand value of 83.185 billion Yuan. The annual report of Hongdou Shares shows that in 2022, the company achieved operating income of 2.341 billion yuan, a year-on-year decrease of 0.06%; it achieved non-net profit of 150.394 billion yuan, a year-on-year decrease of 80.46%. In the first quarter of 2023, net profit attributable to the parent company will increase year-on-year.The title of national advanced anti-epidemic organization and individual. Jihua Co., Ltd. said that the company is accelerating the layout of new functional and protective materials, accelerating mergers and acquisitions and integration of the industrial chain, and striving to become China’s largest manufacturer of protective products, protective materials and functional material products.
In recent years, Jiaxin Silk has caught on to the Internet Express and used the Internet to and technological innovation, achieving a perfect transformation from “manufacturing” to “intelligent manufacturing”, winning new development space for enterprises. In addition to the digital application of supply chain systems and warehousing and logistics systems, the company has invested in 3D design research and development and digital sample clothing and exhibition hall systems in R&D and design, and in sales, it has invested in digital systems such as customer analysis and sales opportunity systems. The “Textile Electronics Development and Intelligent Manufacturing Based on Active Health Care Applications” project promoted by the company mainly uses simple and efficient dyeing and finishing technology to combine nanomaterials such as graphene and antioxidant metals with textilesThe combination of clothing fabrics to make functional clothing products is a new application of “tradition + new technology”. Jiaxin Silk said that textile electronic products in the field of health care applications mainly integrate flexible electronic technology and general health care elements, such as far-infrared life ray heating, micro-current stimulation to activate blood circulation, vital sign monitoring and other health and elderly care functional clothing. Some products and applications have entered the pilot stage. The company will accelerate project research and development and achievement transformation, and strive to achieve industrialization as soon as possible.
On June 19, Jiaxin Silk was held in Cambodia Industrial Park The foundation laying ceremony of Jinyunxiu (Cambodia) Clothing Co., Ltd. was held. The project covers an area of 43,600 square meters, with a total investment of nearly 100 million yuan. It plans to build a production plant of 25,000 square meters, supporting office buildings and dormitories. It is expected to be completed and put into production in early 2024, when the annual clothing production capacity can reach 6 million pieces.
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