As one of the core elements of fabrics, color conveys the theme of the product in marketing Concept and style characteristics. In an era where product is king, excellent color planning can accurately locate target customers, be close to their aesthetic taste and application needs, and integrate systematic thinking throughout the entire process of design, production, and marketing, thereby enhancing the overall competitiveness of products.
How to make color planning a “sharp tool” for shaping fabric style? Enterprises not only need rich theoretical knowledge, but also solid practical capabilities. On July 28, Shaoxing Keqiao Chinese Women’s Clothing Fabric Fashion Trends Research Institute ushered in a wonderful textile fabric color planning training class event, from Jimaliang More than 50 representatives from textile companies such as SilkNew Materials, Yuanrong Trading, Jiacheng Textile, Yisha Textile, Balut Clothing and other textile companies participated. The event organically integrated practical training with lectures, and was interspersed with many prize-winning Q&A interactions. “Learning without thinking leads to failure.” The immersive lectures enabled business representatives to focus on their thinking, fully mobilized their enthusiasm for participation, effectively enlivened the atmosphere on site, accurately reviewed the lecture content, and greatly improved the effectiveness of the event.
COLORO consumer research expert Ding Zhoujia and color expert Wu Ruoxi Focusing on macro trends, consumer sentiment, and consumer portraits, it provided professional explanations on fabric design. On the other hand, based on the COLORO color system, it led corporate representatives to conduct practical training on professional color communication. This training integrates fashion information, consumer trends and professional tools, and provides feasible solutions for Keqiao textile companies to capture market hot spots and accurately formulate product keynotes by colliding with product development ideas of color serialization and style differentiation, which impressed the company representatives It felt like the trip was worthwhile.
This event is organized by Keqiao District, Shaoxing CityChina Textile City Construction Management Committee, hosted by China Textile City Creative Industry Service Center, China Textile Information Center/National Textile Product Development Center, and China Women’s Fabric Fashion Trend Research Institute.
Study and judge consumer trends and master color language
“From the baby boomer generation, that is, the silver generation, to the Alpha generation, the consumption of different generations Consumers’ consumption behavior has different core driving factors.” In the lecture “2024 Future Consumption Trends and Consumption Portraits”, COLORO consumer research expert Ding Zhoujia predicted the four major macro trends, consumer sentiment and future consumers in 2024/25 portrait. She drew a coordinate system of consumer portraits with “popularization-personalization” as the vertical axis and “stability-enterprise” as the horizontal axis, explained the emotional keywords of different consumer groups, and intuitively presented the impact of consumer psychology on consumer behavior. .
”There are large errors in the description of color by perceptual vocabulary and the communication process The information loss in the process increases the communication cost. Scientific color standards can help us anchor the target color more accurately.” COLORO color expert Wu Ruoxi explained COLORO’s seven-digit coded color language in “COLORO Color System and Application” , using the nine color gamut to locate the style and tonality of colors, demonstrating how to use color system tools. She accurately describes different colors in terms of hue, value and chroma, analyzes the different styles of commonly used colors in the textile and apparel industry, and predicts the evolution of global hue trends.
The workshop helps the implementation of color tools
In the practical session, company representatives worked in groups to conduct practical exercises on-site using the professional color knowledge they learned. By arranging and combining color cards in different orders of hue, lightness, and chroma, learning was greatly improved. Efficiency and memory efficiency. At the same time, experts also evaluated and corrected the works of each group, helping companies sort out methods for efficient application of color systems from the source.
Wu Mengchan, the manager of Shaoxing Yuanrong Trading Co., Ltd., performed well in the practical exercises. He was able to combine color cards quickly and with high accuracy. Won the grand prize of this event – “23/24 Consumer Popular Color Insight Report”, the report anchors six color-sensitive groups, provides data methodology for brands to formulate complete color planning, and accurately leverage the consumption needs of target groups. In addition, the event The “24 Spring and Summer Trend Manual” was also presented to many other outstanding company representatives.
“In the past, when we were developing fabrics, we mostly based our design ideas on elements of subjective preference. This is not professional or scientific enough. Du Lingjie, general manager of Shaoxing Qiong Nai Textile Co., Ltd., believes that in the current market, traditional conspicuous consumption is transforming into functional and differentiated consumption. In order to cope with the changing consumption habits of consumers, product development must incorporate more professional methods. , have a more accurate grasp of objective fashion trends.
神世 Tianyu Textile Co., Ltd. specializes in down jacket fabrics. General Manager Shi Qiuya said that the company develops color plans based on customer needs and the positioning of end consumer groups. She gained many insightful insights into the color trends of women’s clothing fabrics during the trend content sharing at this event. Analysis. “The practical training session is very necessary and very effective. Everyone’s enthusiasm was mobilized and they were deeply involved in this activity session. The company is usually very busy with business, so everyone is willing to participate in this kind of efficient and practical activity again. ”
This training is rich in content and easy to understand, so you can learn it immediately The form of use has enhanced the participation enthusiasm and learning experience of textile companies, enabled company representatives to deeply understand the practical value of color systems and color tools, and further helped companies build clearer product development ideas with refined color management to meet customer needs and The organic combination of style advantages and fabric design.
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